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- Uncovering the True Total Cost of Website Ownership for Attorneys
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- About Omnizant & Our Team
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- Beyond Your Law Firm’s Website: An Introduction to Off-Page Optimization Strategies
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- Case Study – Disability Advocates Group
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- Resources
- Scorpion vs. Omnizant: The Difference is Night and Day
- SEO Audit for Law Firms
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- Superior Websites for Indiana Law Firms
- The Leading SEO Agency for Lawyers
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- The Ultimate Guide to SEO for Lawyers
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- Video Marketing for Attorneys
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- Website Design for Attorneys
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- Websites by Practice Area
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- Welcome Connecticut Bar Association Members
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- What Our Clients Are Saying
- Why Law Firm Websites Must Be Accessible
- Why Omnizant
Posts
Analytics
- Six Strategies to Improve Your Monthly Newsletter Open Rates
- Has Traffic to Your Firm’s Website Decreased? Let’s Look to the Source.
- Branded PPC vs Non-Branded PPC: Should my practice invest in both?
- Something in Google Isn’t Right, Can I Change It?
- A Few of Our Favorite Things
- Improving Your Firm’s Online Visibility with Google Search Console
- Why is Securing your Website Important?
- Online Marketing Success: A Primer for Practicing Attorneys
- Do You Know the Answers to These 6 Marketing Questions? You Should.
- 5 Things You Can’t Afford to Omit From Your Online Marketing Efforts
- Sending Your Site “To The Stone Age”
- 3 Keys to Better Understanding the Value of Your Search Marketing Campaign
- Do you know the answers to these important marketing questions?
- What Are Your Website Visitors Really Looking For?
- You’ve launched your firm’s new website, now what?
- 5 Things You Can’t Afford Not to Include in Your Online Marketing Efforts
- Understanding Google Analytics Part IV – Content Statistics
- Understanding Google Analytics Part III – Unique Visitors
- Understanding Google Analytics Part II – Bounce Rates
- Understanding Google Analytics Part I: Traffic Sources
Announcements
- New Web Accessibility Guidance from the DOJ
- We’re Excited To Announce Our New Partnership With Long Island Cares!
- Google’s Page Experience Update: Core Web Vitals
- Omnizant Wins Three Awards for Legal Website Design
- Omnizant Wins Four Awards for Legal Website Development
- Omnizant Wins Two Awards for Legal Website Development
- Omnizant Wins Two ‘Legal Standard of Excellence’ Awards
- Amicus Creative Named to the Inc. 5000 List for Second Consecutive Year
- Marketing Lessons Relearned
- Celebrating Immigration & Bankruptcy Attorneys
- Calling All Lovers of Great Website Design!
- April showers bring…great new attorney websites!
- Omnizant Named Affinity Partner of the Rhode Island Bar Association
- New Office Location. Same Great Service.
- Affinity Partnership with the New Jersey State Bar Association
- Omnizant Attends the New Jersey State Bar Association’s Solo & Small Firm Conference
- Visit Us at the Annual Heckerling Institute in Orlando
- 2011 NAELA Conference
- NYCLA Presentation: Building An Effective Law Firm Website
- Amicus Creative Teams Up with the New York State Bar Association
- Next stop: Orlando, FL!
- And They’re Off…
- Omnizant Hits the Road Again
- Introducing LegalVault: Advance Directive and Document Exchange System
Legal Marketing
- The Thing Google Still Doesn’t Get About Law Firms
- Call Tracking for Law Firms
- Stock Photos: Yay or Nay?
- Content Distribution—Think Bigger
- Who’s Actually Reading Your Blog?
- What Makes a Good Social Post?
- Domain Age as a Ranking Factor
- SEO for Lawyers in 2024: Key Takeaways from the Webinar
- 5 Marketing Mistakes That Are Holding Your Law Firm Back
- Offline and Online Advertising—They’re a Team!
- Primer on Google’s Helpful Content System
- Last-Minute Holiday Greetings for Law Firms
- Digital Strategy Planning for 2024
- Investing in Brand Awareness as a Law Firm
- Canceling Your Agreement with Your Current Marketing Agency – What You Should Know
- An Interview with Emily Brady on Law Firm SEO Success
- Organic vs. Paid Social Media for Law Firms
- Avoid Cringeworthy Holiday Marketing
- Hold the Line: Legal Marketing in a Recession
- Should Lawyers Use Reddit?
- 3 Legal Marketing Habits of Highly Successful Law Firms
- Holiday Marketing Ideas for Law Firms
- What Is a Redirect on an Attorney Website?
- Invest in the Right Social Media Networks for Your Law Firm: Here’s How
- 5 Types of Content in 5 Minutes
- Does My Law Firm Need a New Website or Just a Different SEO Approach?
- The Halo Effect and Marketing: What Law Firms Should Know
- Content Cannibalization and SEO for Lawyers: What You Need to Know
- How to Do Thought Leadership Content Correctly
- Free, Offline Ways to Market Your Law Firm
- Demand Gen vs. Lead Gen for Attorneys
- The Game-Changing Potential of Earned Media for Lawyers
- Is There Such a Thing As Too Much Content?
- Taglines for Lawyers: Crafting a Memorable Slogan for Your Practice
- Bounce Rates 2.0 and Redefining Online Success with GA4
- LinkedIn Best Practices: June 2023 Algorithm Update
- OTT: Is It Time to Leverage This Form of Advertising?
- Internal Linking Made Easy: A Quickstart Guide for Legal Professionals
- Threads Is Taking on Twitter —Should Attorneys Be Using It?
- GA4 Is Here. Is Your Firm Ready?
- Account-Based Marketing: A Primer for Lawyers
- Balancing Act: Navigating Work-Life Integration as a Millennial Attorney and Firm Owner
- Little League, Big Returns: The Power of Local Engagement
- AI Tools to Consider Adding to Your MarTech Stack
- Content Planning: Let’s Go Beyond the Surface
- How to Get More From Your Blog Posts
- The Summer Advantage: 5 Ways for Law Firms to Make the Most of Summer
- The Press Release Revival
- Does SEO Make Sense for B2B Law Firms?
- Calibrating Your Social Media Posts: Is Your Content Still Resonating?
- Is It Time to Rebalance Your Lead-Gen Portfolio?
- Lead Magnets for Lawyers: A Primer
- Does Google Care About Accessibility?
- Why Is SEO for Law Firms So Expensive?
- Google or Bing, or Both?
- Creating a Cohesive Digital Presence
- Getting SEO Buy-In from Partners
- Honoring Women in Legal History
- Understanding Google PageSpeed Insights
- Understanding Search Intent and How It Impacts Your SEO Strategy
- The Rise of Dark Social: What Firms Should Know
- Pillar Content Is the Core of Smart Content Marketing. Here’s Why
- Conversion Tracking Basics for Lawyer Websites
- Machine Content Is Here: How to Humanize Your Content, Master the Art of Storytelling, and Stand Out
- Display Advertising for Attorneys: A Quick Guide
- Built to Scale: How a Website Can Help or Hinder Growth
- Websites for Lawyers: New Developments in 2023
- 10 Attorneys to Watch on TikTok
- Never Run Out of Content Ideas: Here’s How
- Get Writing, Because Long-Form Content Is Here to Stay
- Captivating Your Audience: Lessons that Law Firms Can Learn from Netflix
- Ask the SEO Expert: Keyword Research
- Omnizant’s 2022 Blog Round-Up
- The Dreaded Google Penalty: Here’s What You Need to Know
- 5 Things You Can Do to Improve Your Firm’s PPC Performance
- What Is A/B Testing and Why Does It Matter?
- SEO News: Google Introduces Continuous Scrolling for Desktop
- Your End-of-Year Website Audit Checklist
- Does Funny Sell? The Pros and Cons of Incorporating Humor into Your Content
- Ask the Expert: Technical SEO for Law Firms
- Camera Shy? 5 Tips to Help You Create Better Videos at Your Office
- Delete, Keep, Update: How and When to Update Content on Your Law Firm’s Website
- High Bounce Rates, Low Time on Site—Don’t Panic
- How to Make Your Law Firm’s Website a Powerful Content Discovery Tool
- Is Your Law Firm’s Website a Real Resource for Clients?
- Want to Leverage LinkedIn for Business Development? Then Engage More.
- In-House SEO Specialist or Outside Agency? Here’s How to Decide.
- The Rise of the Podcast: Does Your Law Firm Need One?
- The Case for TikTok in Legal Marketing
- Content Marketing—Is It Worth the Investment for Law Firms?
- Attribution in Digital Marketing Can Help Your Law Firm Spend Smarter. Here’s How.
- Website Performance and SEO, They Go Hand in Hand
- The 4 Types of Social Media Posts
- Google’s Helpful Content Update Is Here. Will It Impact Your Law Firm’s Ranking?
- Geofencing for Law Firms: A Quick Guide
- 5 SEO Mistakes That Law Firms Are Still Making
- Pros and Cons of Using Google Translate to Create a Multilingual Website
- Accessibility Overlay Tools on Law Firm Websites Are on the Rise—Here’s What You Need to Know
- Repurposing Your Law Firm’s Content
- Changing the Digital Landscape, One Accessible Legal Website At A Time
- SEO Basics for Law Firms: Anatomy of a SERP
- Optimizing Your Law Firm’s Website for Voice Search
- Personalization in Law Firm Marketing
- Google’s Map Pack: What All Law Firms Should Know
- Website Privacy Policy Requirements for Attorneys
- TikTok For Attorneys
- 5 Things Your Digital Marketing Agency Won’t Tell You
- Setting Appropriate Expectations With Your Law Firm’s Website
- Promoting Your Firm’s Blog With Instagram
- Understanding Your “Invisible” Audience – Bots!
- 5 Things You Should Know About Web Forms
- What Should a Good Landing Page Have and Do You Need One?
- Why Content Is King
- Video Marketing Part 3: Promoting and Distributing Video Content
- What’s Right for My Firm? SEO vs. SEM
- Video Marketing Part 2: Planning and Creating Video Content
- Your Top Five Website Questions Answered
- Video Marketing Part 1: Selecting A Videography Company
- The Importance of Reviewing and Updating Your Website Content
- What’s The Difference Between A Website And A Domain Name?
- What should I do if I receive a negative review on my Facebook Page?
- How do I solicit reviews from my clients in an ethical way?
- Rebranding? Here’s the Ultimate Guide on How to Rebrand Successfully
- Zola Media has rebranded as Omnizant, LLC
- I Don’t Have Time For Social Media. Should I Still Set Up Profiles For My Firm?
- Where Is The Best Place On My Website For Reviews?
- How Come That New Attorney Ranks Better Than Me on Google?
- Four Website Changes That Do More Harm Than Good
- Which Social Media Sites Should My Law Firm Be On?
- How Often Should I Redesign My Website?
- Should My Law Firm Use Hashtags in Our Social Media Posts?
- Getting Started with Video Marketing
- Must-Have Pages for Converting More Visitors Into Leads
- The Anatomy of a SERP
- Delivering Value to Clients (and Prospects) During the COVID-19 Crisis
- Guest Blogging 2.0
- Learning About 404s on “404 Day”
- Why You Should Use Professionals Who Know Legal to Develop and Host Your Website
- How Do I Encourage Website Visitors to Complete Forms?
- Nurturing Your Legal Firm’s Online Presence: Website Maintenance with a Personal Touch
- The Ins and Outs of Attorney Blogging: How to Get Started
- 4 Considerations When Renting a Shared Office Space
- Thought Leadership Content: Setting Your Practice Apart
- Legal Ethics and Social Media: Some Concerns to Explore Before You Engage
- Where Does Content Fit Into Your Marketing Strategy?
- The Importance of a Mobile Website
- If you remember only one thing about SEO, remember E.A.T.
- When it comes to real estate (and website development) you shouldn’t rush into anything
- “Coming Soon” Isn’t a Content Strategy
- Pro-tip: Formatting Content on Your Firm’s Website
- Everything, and we mean everything, should link back to your site
- The Plight of an “Eh” Website
- Call Tracking and Your Firm’s Website
- Should I Put My Firm’s Videos on YouTube?
- Did Your Site Get a D? The Dangers of Automated Website Graders
- Google Rolls Out Another Big Update
- Could Your Law Practice’s Site be Deindexed?
- New Top Level Domains Are Coming. Should Your Firm Care?
- Are Your Contact Forms Keeping Visitors from Contacting You?
- Hosting a Seminar?
- Guest Blogging 2.0
- How Do I Optimize Blog Posts for the Search Engines?
- URL Advertising: Are you doing enough?
- Creating a Logo for Your Law Firm
- Holiday E-Blasts: Tips to give your e-greeting a personal touch
- Increase Local Visibility with a Google+ Page
- Increase Local Visibility with a Google+ Page
- How Benefit-Focused Is Your Website?
- Converting Website Visitors into Leads
- Exact Match Domains: How important is one for your SEO strategy?
- Event Management on Your Website
- The 7 Cardinal Sins of E-Newsletters
- Measuring Website Success
- You Say Attorney, I Say Lawyer. Google Says Both.
- Go Mobile with Your Attorney Website
- Ways to Share New Content on Your Website
- Is Twitter a Good Marketing Tool for Your Law Firm?
- Advertising Your Firm’s Upcoming Events
- Creating a Landing Page for Your Law Firm’s Online Marketing Strategy
- Are you harming your site with crude SEO strategies?
- But I get all of my business through referrals…
- Developing a Tagline for Your Law Firm’s Marketing Efforts
- Together or separate, that is the question
- Elevating Your Law Firm Blog: Attracting and Engaging Readers
- The Basic Ingredients for a Successful Attorney Website
- Just Keep Blogging
- Beating Blog Writer’s Block
- Increase Site Exposure with Free Local Business Listings
- Developing Your Legal Website for Your Target Audience
PPC
- Different Types of Google Ads: A Primer
- Google Partner Status—What Does It Really Mean?
- The Positive Impact of Negative Keywords in Legal PPC Campaigns
- How to Increase the Visibility of Your Law Firm’s Local Service Ads (LSAs)
- Local Service Ads: What Are They and Can They Help My Law Firm?
SEO
- Social Media Posts and Your Firm’s GBP
- Open Hours and Your Firm’s Ranking in the Map Pack
- Keyword Density—Does It Matter Anymore?
- Click Through Rate as a Ranking Factor
- From Search Rankings to Revenue
- Zero Click Searches and Your Law Firm’s SEO Strategy
- How Long Does SEO Take for Law Firms?
- Optimizing for State and National Searches: What Law Firms Should Know
- NAP and Local SEO: What You Should Know
- Attorney SEO: Intro to Long-Tail Keywords
- Back to Basics: Let’s Talk About Meta Descriptions for Law Firm Websites
- What Does Google Actually Want from Your Website in 2023?
- Review Generation: It May Be More Important Than You Think
- Leaving Solo Life to Join a Larger Firm? Here’s What to Do with Your Website
- The Rule of One in Copywriting (and How It Applies to Your Law Firm’s Website)
- Artificially Intelligent? The Pros and Cons of Using AI Content on Your Law Firm’s Website
- On Your Law Firm’s Website or Stand Alone, That is the Question
- Want to Drive Better Traffic to Your Law Firm’s Website? Earn High-Quality Links
- Is Your Site Delivering a Good User Experience?
- Attorney Profile Updates—Key Considerations
- Optimizing Your Law Practice’s Blog Articles for the Search Engines
- Finding Online Success with a Limited Marketing Budget
- Above the Fold—Does It Really Matter for Law Firm SEO and Website Development?
- Should I Date New Content Added to My Law Firm’s Website?
- The Key to Content Marketing Success Is Employee Engagement
- Content Requirements When Launching a New Website for Your Law Practice
- Content Gap Analysis – A Primer for Attorneys
- Tackling Web Copywriting On Your Own – Tips to Keep In Mind
- Allowing Guest Posts on Your Law Firm’s Website: Is It Ever Worth It?
- Good Rankings, Poor Conversions: What’s a Law Firm To Do?
- How to Engage Your Target Audience with Blogs
- Google’s Webmaster Guidelines – What You Need To Know
- Quality vs. Quantity: Which Matters Most for SEO?
- The True Cost of Cheap SEO Plans
Technology
- Why Do I Get Spam Form Completions?
- How Do I Optimize My Google Business Profile? Is It One and Done?
- Clearing Your Cache and Why It’s Important
- Website Accessibility Principle #4: Robust
- Website Accessibility Principle #3: Understandable
- Website Accessibility Principle #2: Operable
- Website Accessibility Principle #1: Perceivable
- Does my law firm’s website have to be ADA compliant? Part I
- Securing Your Law Firm’s Website Can No Longer Wait
- Your Domain Questions Answered
- Virtual Networking Groups: Effectively Connecting & Engaging Online
- Penguin 2.0: What it means for your law practice’s website
- On-site vs. Off-site Optimization
- Designating an In-house “Webmaster” for Your Firm’s Website
- How to Choose the Right E-Newsletter Provider for Your Firm
- 5 Awesome Amicus Creative Features That Your Firm Is Probably Not Taking Advantage Of
- What’s in a name? Top Six Factors You Should Consider When Choosing a Domain Name for Your Website
Website Design
- Formatting Techniques for Long-Form Content
- Omnizant Wins Multiple 2023 WebAwards
- Want to Stand Out? Start with a Competitor Analysis
- Slow Site? These Elements May Be to Blame
- 5 Tips for Getting More Consultations From Your Practice’s Website
- How to Know When It’s Time to Redesign Your Law Firm’s Website
- Six Features to Consider Adding to Your Law Firm Website
- We Have A Type
- Want to Stand Out? Get Better Photos
- Going Beyond the “Inclusive” Stock Photo: Cross-Cultural Design Tips for Law Firms
- Keeping Your Law Firm’s Website—and Your Visitors—Safe
- Tried and True Strategies to Improve Your Website’s Call to Action
- Starting Your Own Firm: When Is the Right Time to Develop Your Website?
- Creating a Law Firm Website for Referral Validation: What You Need to Know
- Attorney Website Design: Leading with Empathy
- Simplification and Logo Debranding—Is It Time to Rethink Your Firm’s Logo?
- What are the most important factors in the design of a website?
- 2020 Design Do’s + Don’ts
- Is Your Website Tax Deductible?
- Attorney Biographies: Presenting Your Best Self
- Creating Visual Harmony on Your Website Through the Golden Ratio
- Web Developer Pro-Tip: What images can I use on my firm website?
- Disclaimers on Your Firm’s Website
- What Colors Represent Your Firm?
- The Key Elements of Animation
- Under Construction Pages on Your Firm’s Site
- Email Addresses on Your Firm’s Website
- Why Your Click Here Links Are Cringeworthy
- Success Is in the Details
- Sending Callers to Your Website
- Developing a New Website for Your Firm? 5 steps you should take to make sure you are following all of the rules
- Web Developer Pro-Tip: What is the optimal size for photos on my website?
- Live Chat on Your Website
- Text Justification on Legal Websites
- Can you ever have too much content on a web page?
- Effective Website Navigation
- Automated Translation on Your Attorney Website May Actually Do More Harm than Good
- Including Support Staff on Your Attorney Website
- 62 Day Website Challenge
- Don’t Be a Victim of the Success of Your Website
- Website Photos Are Worth a Thousand Words
- “Resources” On Your Website
- Website Headers: Sometimes less is more
- Including Client Photos on Your Law Firm’s Website
- Contact Us…but how?
- Drafting Practice Area Copy for Your Website
- Artistic Integrity: A thing of the past?
- Featuring Free Consultations on Your Law Firm’s Website
- Packing a Punch with your Website’s Home Page
- Multiple Practice Areas–One Website?
- Website Redesign Services
- Testimonials on Your Law Firm’s Website
- Adding Audio or Video to Your Website Has Never Been Easier
Team Members
- Bryan VandenHeuvel
- Erica Geiger
- Chloe Zhou
- Anna Kaur
- Kyle Colona
- Lilianna Atoian
- Tiana Guzman
- Susan Astor
- Rosalee Valenzuela
- Maureen Balili
- Christine Vermilye
- Nicole Romanelli
- Victoria Silecchia
- Rita Sarli
- Melissa Carrasquero
- Benny Shao
- Fred Cohen, JD
- Michele Braverman
- Michael Spagnola
- Suzanne Candela
- Garrett McNellage
- Sam Youngblood
- Tarik Bob
- Adrian Santiago
- Karen Bernstein, JD
- Jessica Monaco
- Ellen Mechlin-Levitt, JD
- Feranmi Fakorode
- Jeanmarie O’Connell
- Emily Brady
- Meghan Hildebrand
- Michele Kassiotis
- Jaclyn Angelo