At Omnizant, we know that estate planning lawyers operate in a highly competitive environment. With our law firm SEO and marketing services, you can better position your firm to stand out and grow.
Our expertise in digital marketing and passion for innovative technologies are fundamental to our law firm SEO and marketing services. Our mission is to help you attract new clients to your estate planning practice.
Omnizant: Cutting-Edge Client Acquisition Solutions To Elevate Your Legal Practice
While many associate estate planning with what happens after they die, we know that your practice is really about helping individuals and families plan for life’s transitions. Conveying that message requires a sophisticated website that provides timely information, displays your experience and professionalism, and ultimately acts as a magnet for referrals.
Whether potential clients are scanning the web for specific types of estate planning services, or for information about how to help friends and family members obtain those services, Omnizant’s expertise in law firm SEO and digital marketing will ensure your practice is highly visible online.
Omnizant’s approach to improving your law firm’s online visibility is robust: a combination of law firm SEO (organic and local) techniques, paid search (PPC), online media placements, display advertising and remarketing, social media, directory placements and video marketing.
The Long Game: Maximizing (and retaining) top rankings with search engines
Maximizing your practice’s visibility to potential clients comes down to being featured as a top-ranking listing on a search engine results page. Retaining your estate planning law firm’s ranking requires your website to be continually refined. Omnizant’s services are designed to do just that; we focus on the day-to-day tactics needed to drive your online marketing success, so you can focus day in and day out on protecting your clients and their most important assets.
Our comprehensive SEO strategy requires optimizing both the backend coding of the website and marketing content, which allows the information to be easily identified by the search engines. Additionally, internal links to other services you provide and backlinking to other influential websites will build credibility and reinforce the leadership position of your website online.
At the core of effective digital marketing (and a compelling website) is content — developing meaningful content that enables potential clients to better understand their estate planning options is a proven way to command their attention. Providing potential clients with relevant, quality information — through blog posts and practice area content that can also be used in placements, paid search (PPC) or organic or local search engine results — will inspire confidence and trust in your commitment and expertise.
At Omnizant, we place a premium on accountability.
By consistently running reviews of our campaigns and providing detailed monthly reports to show how well our strategies are working, you will have confidence that you are receiving a good return on investment (ROI).