A newsletter can boost credibility and deepen your firm’s relationship with clients and colleagues. But open rates are notoriously difficult to improve—and it can be incredibly frustrating to spend hours on your newsletter just to get a lukewarm response. So how do we improve this critical KPI? By experimenting with tactics and regularly reviewing your…
If you have an attorney website, you may have been contacted by someone who wants to write an article for you. Free content sounds pretty sweet, right? Unfortunately, it’s not always a good deal for you and your firm.
On the one hand, content is very important to the...
Your law firm's website has a secret, secondary audience: bots! While your site visitors’ opinions matter most, naturally, search engine bots can actually have a bigger impact on the reach and ranking of your attorney website.
We frequently remind firms that they are writing for multiple audiences, including current...
Contact forms have been ubiquitous on the web since the early days of web design. Even though they have been around for years, every form is not created equal. It is always important to keep your audience in mind when including forms on your site, especially if you are using them as...
When building a new website, many law firms share the same goals — rank well for popular search terms and generate leads.
Most of the attorneys we work with understand that achieving top spots in the search engine results is no easy feat; search engine optimization (SEO) in the...
Writers often find themselves stumped on what they can do to make their blogs unique and riveting to their target audience. This is a lesson that has no expiration; whether you are in the process of writing your first blog, or already consåider yourself a seasoned vet in content writing, all writers...
