Panicking because you heard from a legal marketing agency presenting an automated SEO report? Don’t be fooled—these tools can’t tell the whole story of your website. We regularly hear from clients in a panic because of automated SEO reports. These reports may position your firm as seriously lacking, with data to back up the claims....
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SEO
SEO in 2025: EEAT, AI Overviews and a New Approach to Visibility
2025 is a new year, but the same best practices apply—and that starts with EEAT. A strategic website design and dynamic SEO campaign for your law firm are your key to unlocking online success. But we hear from a lot of legal professionals who are afraid to take action. Search engines are constantly updating with...
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Legal Marketing
Starting Small with SEO
Starting Small with SEO Read More

PPC
Google Ads Billing Explained
Google Ads Billing Explained Read More

What We Can Learn From This Year’s Top Legal Website (according to the WebAwards)
We designed the best legal website of the year (no, really!). So let’s celebrate what the firm did well—and show how you can do it, too. Stritmatter is a personal injury firm in the Greater Seattle Area. Their website is inviting, professional, contemporary and effective. Oh, and award-winning. So let’s dissect an award-winning law firm...
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Changing Your Focus to a Different Area of Law
Growing beyond a single practice area is an admirable goal, but instant gratification? Unrealistic. It happens often—we work with law firms who rank well in one area of law, and they decide they want to rank for another. We appreciate a pivot, but we have to set realistic expectations. This is not about putting arbitrary...
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Minimizing Decision Paralysis in the Attorney Selection Process
Decision paralysis impacts people who struggle to make a decision, often because they’re faced with too much information or too many options. Your website may be contributing to people’s frustration and exhaustion when trying to choose a lawyer. Effectively reaching and converting prospective clients is challenging, especially in a saturated market. The decision to retain...
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The Marketing Rule of 7 and Your Law Practice
Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution? Consistent visibility and strategic engagement. The “Rule of 7” is a classic marketing principle that suggests a prospect needs to see your message at least seven times before they act. While content consumption habits have evolved, the core of this...
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“Maintenance SEO” for Law Firms Doesn’t Exist
You’re ranking so well in the SERP that you don’t need to gain ground. But how do you hold your winning position? Not by sitting back on your laurels. It’s simply untrue that a firm can maintain its position at the top of the search rankings with minimal effort. Search engine optimization is an ongoing...
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Best Practices Don’t Always Mean Best Rankings
Many legal professionals think that if they follow SEO best practices to the letter, their website will rank well on Google. But the truth is more complicated. While technical SEO is important, simply crossing every “t” and dotting every “i” doesn’t guarantee success; in fact in many ways, this approach really just levels the playing...
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