How strong is your virtual handshake? Your firm’s welcome email is basically your virtual handshake, so let’s make sure it’s rock solid. Welcome Emails 101: Say it simply, set their expectations, and add value. Most importantly, do not underestimate the power of a well-crafted welcome email to grow your list and grow your firm. You...

As you search for your next SEO partner, look beyond monthly deliverables. Any agency can deliver a monthly automated report and four blog posts per month—sustainable growth requires more than a cookie-cutter approach. When we opened our doors in 2006, there were only a handful of agencies that specialized in legal. Today, there are dozens—and...

Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate numbers and complicated quirks that can mislead inexperienced marketers. Did you know that low volume keywords...

Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user experience, boost SEO, and increase conversion rates. By crafting clear, action-oriented anchor text, you can guide potential clients seamlessly through your site, ensuring they...

Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you share similar prospects. Keeping an eye on the competition is a fine art. The two most important...

The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP.

The best kept secret in content strategy is that you can drive additional traffic by simply improving and updating your existing content. A rewrite can be a highly valuable, highly underrated contribution to your SEO—if performed properly. Search engine algorithms are constantly evolving, prioritizing quality and relevance. Herein lies the power of the rewrite. By...