Technology
Spam is an ever-present scourge on the modern Internet. It’s in your email, it’s in your text messages, and if you have a website, it’s in your forms. Why? The vast majority of spam submitted through your web forms is…
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One of the key things you can’t afford to overlook in your digital marketing efforts is getting reviews. Reviews are a form of “social proof,” a term coined by Robert Cialdini, author of Influence: The Psychology of Persuasion. Social proof is generally defined as people copying the actions of others in order to attempt the...
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Omnizant is happy to announce that we are now partnering with a local charity we love and support: Long Island Cares. Long Island Cares was founded by the late Harry Chapin and is an organization that helps to reduce food insecurity on Long Island. Approximately 259,000 people on Long Island suffer from food insecurity, including...
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Many firms believe that branding starts with choosing a company name and ends with creating a logo. However, a brand involves way more than that. Your brand identity sets the tone of how your firm operates, whether you are a large practice of over 50 attorneys or a small-town solo practitioner. It should reflect your...
Read MoreEffective immediately, Zola Media has rebranded as Omnizant, LLC. The new name is designed to provide more consistency between offerings and better reflect our commitment to provide law firms with comprehensive digital marketing and web design services. Our core leadership team remains the same and you will continue to receive best-in-class service from the responsive...
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Congratulations! You’ve just gained ownership of your Google My Business listing. That’s all that needs to be done, right? Unfortunately, it’s not quite that simple. In order to maximize your visibility across Google products, it is crucial that your Google My Business listing is optimized properly. To start, add your business service and be as...
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Law firms often ask us how they can best leverage the audience and reach of social media, or put more bluntly, if social media is “worth it”. While the answer varies greatly depending on firm goals, advertising budgets, and practice areas, there are some basics that should be put into place and serve as a...
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