Legal Marketing & Web Design Blog

Legal Marketing
Zola Media has rebranded as Omnizant, LLC
Effective immediately, Zola Media has rebranded as Omnizant, LLC. The new name is designed to provide more consistency between offerings and better reflect our commitment to provide law firms with comprehensive digital marketing and web design services.  Our core leadership…
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Tablet featuring Google search screen on top of spreadsheets and a keyboard
Technology
Google’s Page Experience Update: Core Web Vitals
In recent years, Google updates have started to occur on a nearly continuous basis. These updates often affect a small number of queries and it’s easy for them to go unnoticed by the average searcher. Even the larger updates are often unconfirmed by Google. On occasion, however, we see some that are announced in advance...
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Person sitting at a computer with coffee cup and plan to the right
Technology
Clearing Your Cache and Why It’s Important
What is Cache? Every web browser (Google Chrome, Internet Explorer, Safari, Firefox, etc.) aims to pull up web pages as quickly and accurately as possible. If you have visited a website before, your browser likely has saved a version of this webpage so it can more quickly display the webpage during subsequent visits. A browser’s...
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Website Design
Where Is The Best Place On My Website For Reviews?
Most of us know that reviews are a key ingredient in business success. Reviews can increase the perceived trustworthiness of a company, shorten the time to make a purchase decision, and help convert website traffic into clients. Reviews are a form of “social proof,” a term coined by Robert Cialdini, author of Influence: The Psychology...
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Person sitting at their laptop while scrolling on their mobile phone
Legal Marketing
How Come That New Attorney Ranks Better Than Me on Google?
If you have an established law practice, you probably have a client base that has provided you referrals through the years. By now, you may also have a presence on the web as a means of marketing your firm. So how does the new law firm up the road rank better than your practice on...
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Two people in front of a computer looking at a tablet
Technology
Four Website Changes That Do More Harm Than Good
With 2021 underway, now is the perfect time to revamp your website. But not all changes are beneficial. Some seemingly innocent changes to your website can actually do more harm than good. Here are just a few to keep in mind when deciding to update your website: 1. Lack of Focus On Your Homepage Despite...
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Group of people holding mobile devices in their hands
Legal Marketing
Which Social Media Sites Should My Law Firm Be On?
In a world where social media has taken over and become a huge part of advertising, one popular question being asked by attorneys and firm administrators is, “How can I use this to my firm’s advantage?” By creating profiles on different platforms, you are able to share blog articles, news, and spread the word about...
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