SEO is often misunderstood as being solely focused on generic web searches. However, the queries and personas you decide to target are up to you! As a B2B firm, you can use SEO to build online credibility rather than cast a wide net.
Does SEO Make Sense for B2B Law Firms? Read More
Legal Marketing
The Summer Advantage: 5 Ways for Law Firms to Make the Most of Summer
With a little preparation, summer could be a highly profitable and enjoyable season at your law firm.
We're sharing five ways to prepare now for summer, including allocating more resources, boosting team morale, investing in networking, and marketing your summer associate program.
The Summer Advantage: 5 Ways for Law Firms to Make the Most of Summer Read More
Website Design
Slow Site? These Elements May Be to Blame
Slow Site? These Elements May Be to Blame Read More
Legal Marketing
The Press Release Revival
The Press Release Revival Read More
5 Tips for Getting More Consultations From Your Practice’s Website
Losing sleep over losing leads? We’ve got some practical tips to get your law firm back on track, starting with your website conversion page.
5 Tips for Getting More Consultations From Your Practice’s Website Read More
How to Know When It’s Time to Redesign Your Law Firm’s Website
Law firm websites have to change over time. But when? And how? Any why?
How to Know When It’s Time to Redesign Your Law Firm’s Website Read More
Calibrating Your Social Media Posts: Is Your Content Still Resonating?
Social media plays a key role in establishing your brand and generating referrals. If it has been quite a while since you last updated your social strategy, you might be noticing a decrease in visibility and engagement. At the very least, you might be seeing no growth.
Calibrating Your Social Media Posts: Is Your Content Still Resonating? Read More
Back to Basics: Let’s Talk About Meta Descriptions for Law Firm Websites
When you hear “meta description,” you might be tempted to immediately tune out. However, the meta description is not some complicated technical term or SEO gibberish—it’s a simple, powerful tool for communicating with Google and with your audience.
Back to Basics: Let’s Talk About Meta Descriptions for Law Firm Websites Read More
Is It Time to Rebalance Your Lead-Gen Portfolio?
It’s no secret that volatility is the price of admission when it comes to lead generation. While the market, the algorithms, and your audience’s interests can change on a dime, there’s good news: you can take steps to manage risk by controlling your own decisions through diversification.
Is It Time to Rebalance Your Lead-Gen Portfolio? Read More
Lead Magnets for Lawyers: A Primer
Lawyers are no strangers to the art of persuasion, but in today's world of digital marketing, they must also be masters of the lead magnet. The right lead magnet can be a powerful tool for any law firm looking to generate and nurture leads.
Lead Magnets for Lawyers: A Primer Read More