Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution? Consistent visibility and strategic engagement. The “Rule of 7” is a classic marketing principle that suggests a prospect needs to see your message at least seven times before they act. While content consumption habits have evolved, the core of this...
The Marketing Rule of 7 and Your Law Practice Read More
Legal Marketing
What We Can Learn From This Year’s Top Legal Website (according to the WebAwards)
We designed the best legal website of the year (no, really!). So let’s celebrate what the firm did well—and show how you can do it, too. Stritmatter is a personal injury firm in the Greater Seattle Area. Their website is inviting, professional, contemporary and effective. Oh, and award-winning. So let’s dissect an award-winning law firm...
What We Can Learn From This Year’s Top Legal Website (according to the WebAwards) Read More
SEO
Changing Your Focus to a Different Area of Law
Changing Your Focus to a Different Area of Law Read More
Legal Marketing
Minimizing Decision Paralysis in the Attorney Selection Process
Minimizing Decision Paralysis in the Attorney Selection Process Read More
“Maintenance SEO” for Law Firms Doesn’t Exist
You’re ranking so well in the SERP that you don’t need to gain ground. But how do you hold your winning position? Not by sitting back on your laurels. It’s simply untrue that a firm can maintain its position at the top of the search rankings with minimal effort. Search engine optimization is an ongoing...
“Maintenance SEO” for Law Firms Doesn’t Exist Read More
Best Practices Don’t Always Mean Best Rankings
Many legal professionals think that if they follow SEO best practices to the letter, their website will rank well on Google. But the truth is more complicated. While technical SEO is important, simply crossing every “t” and dotting every “i” doesn’t guarantee success; in fact in many ways, this approach really just levels the playing...
Best Practices Don’t Always Mean Best Rankings Read More
The 2024 WebAwards Are Announced!
We are thrilled to be honored with three prestigious WebAwards in the 2024 Web Marketing Association’s competition. Among the accolades is the coveted Best Legal Website award, underscoring Omnizant’s continued commitment to excellence in web design for the legal industry. These awards are a testament to our web development team’s efforts, but they also reflect...
The 2024 WebAwards Are Announced! Read More
Multiple Websites for One Law Firm
Imagine seeing five different exit signs on the highway for the same destination. Confusing, right? Multiple sites for one firm can be similarly misleading for a law firm’s prospective clients. Some firms come to us with several sites for a single practice. They may have been told that this is a way to get more...
Multiple Websites for One Law Firm Read More
Welcome Emails 101
How strong is your virtual handshake? Your firm’s welcome email is basically your virtual handshake, so let’s make sure it’s rock solid. Welcome Emails 101: Say it simply, set their expectations, and add value. Most importantly, do not underestimate the power of a well-crafted welcome email to grow your list and grow your firm. You...
Welcome Emails 101 Read More
5 Red Flags When Vetting SEO Agencies
As you search for your next SEO partner, look beyond monthly deliverables. Any agency can deliver a monthly automated report and four blog posts per month—sustainable growth requires more than a cookie-cutter approach. When we opened our doors in 2006, there were only a handful of agencies that specialized in legal. Today, there are dozens—and...
5 Red Flags When Vetting SEO Agencies Read More