From content to performance, here is an end-of-year website audit checklist that will help you ensure that your website continues to deliver an excellent, accurate, and valuable user experience in 2023.
Trust is how you earn clients—and good reviews prove that you can be trusted. Yet many lawyers shy away from asking for reviews. The good news? It’s possible to ethically solicit reviews. The better news? It doesn’t take a great deal of time or money — just commitment.
If...
Leaving a solo practice has a lot of upsides. In your new position at a larger firm, you get to focus on your passion for providing legal counsel while someone else takes care of all those annoying small business responsibilities like HR and finance. But first, you need to close up shop...
Videos are powerful—but cameras can fluster even the most confident legal professional. Don’t let your fear stop you from exploiting this potent communication tool! Before you hit record, try these basic tips to get your body and mind ready to make great content.
If you have a good ring...
Deleting content can be scary—but it is also an important habit to maintain digital hygiene. Just like you brush your teeth regularly, you should remove old content regularly. As a law firm, it’s important that you serve up accurate, helpful information to site visitors. So, how do you decide what to delete,...
Bounce rates are mysterious—nefarious, even! What could be causing people to click away from your fantastic website? How can you keep visitors on your website for longer? Many people don’t know that high bounce rates often aren’t cause for concern.
Google Analytics is loaded with useful data points that...
Is your firm committed to a dynamic content strategy? Do you want to create a supremely valuable one-stop shop website that answers all your visitors’ legal questions? Then you need these tips for increasing engagement and, ultimately, the length of time a visitor spends on your site.
The key...
We’re going to let you in on a little secret. Your law firm’s website should not only attract clients once but attract them again and again.
Your website should be both a lead-gen machine and a tangible resource. Yes, you can optimize for both! In fact, offering resources for...
