Law Firm Marketing Agency
The holidays are almost here—but there’s still time to share a message of good cheer with your audience!
Here are some best practices—and some pre-written messages—in case your workshop is running a bit behind schedule this season.
Best practices for holiday greetings
Holiday greetings can be a powerful strategy to stay top of mind and set up your firm for a busy year. Do not miss this opportunity to connect with your clients once more before the New Year!
Be sincere, keep it short, and consider these suggestions:
- Personal touches go far: Use their name or reference a personalized anecdote if possible.
- Be inclusive and respectful of diverse holidays: Wish your clients a peaceful and joyful holiday, or include a greeting that could apply to any of the December festivities (Christmas, Hanukkah, Kwanzaa, Solstice).
- Concise is best: Respect their time by keeping your greeting short.
- Use humor and anecdotes: Stories can help you stand out and get people to actually read your message to the end.
- Share a relevant legal insight: Always provide value, if you can!
- Express gratitude and look ahead: Note your accomplishments and state how they helped you get there, while looking ahead to a bright future.
Avoid cringeworthy greetings. It’s better to say nothing than to say something that provides neither value nor entertainment.
Email greetings
Writing something for clients, colleague or your email list? We’ve got a greeting you can steal for your holiday email.
To partners:
Subject: A Heartfelt Thank You for Your Trust
Dear [Client’s Name],
As the year draws to a close, we extend our sincere gratitude for the trust you’ve placed in us. Your partnership has been the highlight of our year. Wishing you a joyful holiday season!
Subject: Cheers to New Beginnings in 2024!
Dear [Client’s Name],
As we reflect on the achievements of 2023, we look forward to even greater successes in 2024. Thank you for being an essential part of our journey. Happy holidays!
Subject: Let’s Celebrate Your Legal Triumphs!
Dear [Client’s Name],
This holiday season, we raise a toast to your victories in and out of the courtroom. May the festivities bring joy and well-deserved celebrations. Cheers to you!
Subject: The Power of Partnership: A Year in Review
Dear [Client’s Name],
As we reflect on our collaborative journey this year, we’re grateful for the successes and challenges we’ve overcome together. Here’s to a continued partnership in 2024.
Subject: Triumphing Over Challenges Together
Dear [Client’s Name],
In the face of challenges, your resilience and trust have been the pillars of our collaboration. Thank you for your partnership. Here’s to overcoming more obstacles in the coming year.
To colleagues:
Subject: Ready for a Legal Laugh?
Dear [Client’s Name],
Why did the lawyer go to the holiday party? For the appeal! Wishing you a festive season filled with laughter and joy. Happy holidays!
Subject: Wrapping Up [Current Year] with Legal Brilliance
Dear [Client’s Name],
As we wrap up 2023, your legal brilliance continues to shine. Here’s to a dazzling holiday season and an even brighter 2024.
To clients:
Subject: In Sympathy and Solidarity
Dear [Client’s Name],
During this reflective time, our thoughts are with you. May the holidays provide moments of peace and comfort. If you need any support, we’re here for you.
Subject: Unwrapping Legal Insights for the New Year
Dear [Client’s Name],
This holiday season, we’re gifting you legal insights to unwrap in the New Year. Did you know [insert relevant legal tip with link to blog]? Wishing you a lovely holiday!
Subject: Charting Legal Horizons in [Year Ahead]
Dear [Client’s Name],
As we approach 2024, we look forward to navigating new legal horizons with you. Wishing you a prosperous New Year filled with opportunities.
Subject: Celebrating Your Legal Milestones
Dear [Client’s Name],
This holiday season, we celebrate not just the year’s end but also your legal milestones. Your achievements are a testament to our shared success. Congratulations!
Subject: Shining a Legal Light on Your Holidays
Dear [Client’s Name],
As the holiday lights brighten the season, may they also illuminate your path forward. Thank you for your trust! Wishing you a radiant and joyful holiday season.
Subject: Your Loyalty Lights Up Our Firm
Dear [Client’s Name],
Your continued trust and loyalty have been the guiding stars of our firm. Thank you for choosing us. Wishing you and your loved ones a season of brilliance.
Auto-responder greetings
Don’t forget to set your auto-responders before you clock out!
Even though you’re not answering the phones over the holidays, your clients still deserve a clear and thoughtful message until you’re back in the office.
Subject: [Your Name]’s Holiday Greetings!
Hello,
Thank you for your email! I’m currently enjoying some downtime over the holidays. I’ll be back on [Return Date]. In the meantime, wishing you a joyous holiday season and a prosperous New Year. If it can’t wait, contact [Alternative Contact Person] at [Alternative Contact Email].
Best regards,
[Your Name]
Subject: [Your Name] Unplugged for the Holidays! ⛄️
Hi,
I’m on a holiday hiatus until [Return Date]. If it’s urgent, reach out to [Alternative Contact Person] at [Alternative Contact Email]. May your holiday be restful!
Cheers,
[Your Name]
Subject: [Your Name] – Taking a Legal Pause!
Thank you for your message—I’ll be back on [Return Date] to discuss your legal needs. In the meantime, may your holidays be full of peace and joy. For urgent matters, connect with [Alternative Contact Person] at [Alternative Contact Email].
Warm regards,
[Your Name]
Subject: [Your Name]’s Festive Escape!
Hi there,
I’ll be away until [Return Date], returning with renewed legal prowess. If your inquiry is urgent, contact [Alternative Contact Person] at [Alternative Contact Email]. Wishing you a wonderful holiday season!
Best,
[Your Name]
Subject: [Your Name] Grateful for the Holidays!
Hello,
Thank you for your message! Currently, I’m wrapped up in holiday festivities and will be back in action on [Return Date]. In the interim, for pressing matters, please reach out to [Alternative Contact Person] at [Alternative Contact Email]. Wishing you a season filled with joy and success.
Warm regards,
[Your Name]
Subject: [Your Name] – Legal Reset in Progress! ❄️
Dear [Recipient],
Your email is on a holiday hiatus with me. I’ll be back in the office on [Return Date]. If your matter can’t wait, please contact [Alternative Contact Person] at [Alternative Contact Email]. Wishing you a festive season filled with relaxation and cheer!
Kind regards,
[Your Name]
Subject: Short Holiday Pause
Thanks for your message. I’m taking a short break until [Return Date]. If you need urgent help, please contact [Alternative Contact Person] at [Alternative Contact Email]. Otherwise, I’d be pleased to speak with you upon my return to the office. Wishing you a peaceful holiday season.
Social media posts
It’s time for one final, festive push on social media.
Pitch your services one last time. Provide some light-hearted, relevant education for your audience. Connect with colleagues ahead of the break.
Just do something instead of leaving your socials empty over the holidays.
These examples could work well on X (formerly Twitter), Instagram, TikTok, and Facebook:
For any type of lawyer:
🤔 Think you know your legal jargon? Test your knowledge with our Festive Legal Terms Challenge! Each day, we’ll post a legal term related to the holiday season. Comment with your interpretation, and let’s unravel the legal mysteries together! 🕵️♂️🎅 #LegalChallenge #FestiveLegalTerms
For estate planning attorneys:
Tis the season for legal tidings! Did you know: updating your will can be a thoughtful holiday gift to your loved ones? Ensure your wishes are clear and up-to-date. Wishing you a legally sound and joyful holiday season! 📜⚖️ #LegalTips #HolidayPlanning
For personal injury lawyers:
The holidays are all about joy, but safety is paramount too. If you’re hosting gatherings, ensure walkways are well-lit and clear to avoid slips and falls. Wishing everyone a festive and accident-free holiday season! 🚧⚖️ #HolidaySafety #PersonalInjuryAwareness
Injured during the Holidays? We’re Here to Help 🎄 Accidents can happen when you least expect them, even during the holidays. If you find yourself dealing with a personal injury, our team is here to help. Reach out for a free consultation and let us guide you through the legal process. #InjuryHelp #LegalSupport
🔍 Did you know? The holiday season often sees an increase in certain accidents. Stay informed about common risks and take steps to protect yourself and your loved ones. Prevention is the best gift you can give! 🎁⚖️ #SafetyFirst #HolidayAwareness
For corporate lawyers:
Year-End Business Checkup: As the year comes to a close, it’s the perfect time to assess your business’s legal health. Schedule a year-end consultation with us to ensure your business is ready to embrace new opportunities in the coming year. Let’s make your legal foundation strong for a prosperous 2024! 📆⚖️ #YearEndConsultation #LegalHealthCheck
This holiday season, treat your business to the gift of legal clarity. Our business consultation services are designed to help you navigate challenges and plan for success. Schedule a consultation today and step into the new year with confidence! 🌐⚖️ #BusinessGift #LegalClarity
For patent lawyers:
This holiday season, celebrate the spirit of innovation! Our patent experts are here to help you protect your brilliant ideas. Whether you’re an inventor or a business, let’s safeguard your innovations for a prosperous 2024. Wishing you a season of creativity and invention! 🚀
For family lawyers:
Co-parenting during the holidays? Our family law firm is dedicated to providing the support you need for a successful and harmonious shared parenting experience. Schedule a consultation to discuss strategies for a positive co-parenting journey.
As we approach the new year, it’s an ideal time to review and strengthen your family law arrangements. Our team is here to ensure stability and support for your family in 2024. Schedule a consultation to discuss your family’s unique needs and legal requirements.
For real estate lawyers:
Winter can bring about property disputes, from boundary issues to snow removal conflicts. As your real estate attorney, I’m here to resolve these matters and keep your winter wonderland stress-free. Let’s ensure harmony in your property ownership this holiday season.
For criminal defense firms:
The holiday season can bring unexpected legal challenges. If you find yourself facing legal issues, I’m here to be your holiday shield. Let’s navigate the legal landscape together and ensure your rights are protected. Schedule a consultation for immediate legal support.
Finally, here’s a good one to connect with colleagues on LinkedIn:
✨ Amid the holiday rush, take a moment for mindful legal reflection. Share your legal wins of the past year or your goals for 2024. Let’s inspire and support each other in our legal journeys. Use #LegalReflections to join the conversation! 🤝🔍 #LegalCommunity #Reflections
Review and next steps
Amid the hustle and bustle of the holidays, remember that you and your clients are facing similar stresses.
It’s absolutely worth taking a moment to express your care and gratitude to clients with a short message, even if you’re extremely busy or concerned about the future.
Winter is traditionally a time of rest and renewal, so let this be a time to recalibrate and realign so you can greet the New Year with strong relationships and a strong digital strategy. Reach out to Omnizant to book your consultation for 2024 about law firm website design advice and digital marketing for lawyers.