Ways to Share New Content on Your Website

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By Omnizant Team
Law Firm Marketing Agency

Having an active online presence for law firms isn’t just an option; it’s a necessity. Far too many firms treat their websites like static pages, not that dissimilar from a business card when a practice’s site really should be a dynamic hub for disseminating legal wisdom. 

Now we know you have no shortage of knowledge to share, but figuring out exactly how to distribute it to the right people at the right time can be more challenging. Enter your trusted legal marketing experts. In this article, we’ll explore strategies to help you share your valuable insights with a personal touch, becoming a trusted resource for your network while boosting your online presence.

The Power of Sharing Legal Wisdom Online

Before we dive into the strategies, let’s appreciate why sharing content on your law firm’s website is such a big deal. It goes beyond mere promotion; it’s about nurturing relationships and building trust.

Good content can help with the following: 

  • Showcasing Expertise: Each piece of content you share is a testament to your legal prowess, serving as a living portfolio of your firm’s competencies.
  • Cultivating Trust: Consistently updated content tells clients and colleagues that you’re active and committed to staying at the forefront of legal developments—a reassuring message of trustworthiness.
  • Boosting Online Visibility: Search engines like fresh content. Regular updates can do wonders for your website’s search engine rankings, making it easier for potential clients to find you.

With this foundation, let’s explore creative strategies to help you share your legal expertise in a personable yet professional manner.

Effective Strategies for Sharing Legal Content

  • Elevate Your Email Signature:
    • Your email signature is more than contact information – it’s prime marketing real estate. Elevate it by adding a personal touch.
    • Insert a brief and engaging description of your latest content, like “Discover our latest article on [topic].” This adds a personal, inviting touch.
    • Make it easy for your contacts to access the knowledge – include direct links to your latest content.
  • Harness the Power of Social Media:
    • Social media platforms like LinkedIn, Twitter, and Facebook are excellent tools to foster connections. But remember, it’s not just about posting links; it’s about building genuine relationships.
    • Engage with your network. Respond to comments, messages, and engage in meaningful conversations. By doing so, you’re not just sharing links; you’re sharing yourself as a trusted legal resource.
    • Add some creative flair: consider crafting eye-catching graphics or infographics to accompany your content shares. Visuals are more likely to grab attention on social media.
  • Promote RSS Feeds:
    • Encourage clients and referral sources to subscribe to your blog’s RSS feed.
    • Send out a friendly newsletter to inform clients about your upcoming topics. Include an option for them to subscribe to RSS updates.
    • It’s not just about distributing content; it’s about creating a community of engaged readers.
  • Shine a Spotlight on Your Home Page:
    • The home page is your digital front door. Make sure visitors instantly recognize your fresh content.
    • Feature a prominent feed or section on your home page that showcases your most recent content, such as your blog.
    • Get creative – design visually appealing banners or graphics that draw attention to your new reports or articles.

Tackling the Fear of Self-Promotion

Many attorneys grapple with the fear of appearing overly self-promotional. It’s vital to reframe your perspective – you’re not just promoting yourself, but your knowledge.

When you actively share your content with a personal touch, you’re not merely boasting; you’re offering valuable insights that can benefit your network. Here’s how to embrace this new mindset:

  • Audience-Centric Approach: Shift your focus from self-promotion to the value your content brings to your audience. You’re not bragging; you’re helping others stay informed.
  • Expertise on Display: Sharing your insights establishes you as an expert in your field. People seek out experts when they need legal assistance.
  • Building Stronger Networks: Sharing content is a way to build and nurture relationships. When you provide value, others are more likely to engage and share your content.

Get Writing and Sharing! 

Sharing your legal knowledge is a fundamental strategy for law firms to engage with clients and colleagues. Your website is a powerful platform for showcasing your expertise, and these strategies add a personal touch, making your journey more rewarding.

Remember, it’s not just about self-promotion; it’s about serving as a personal resource and building trust within your network. So, embrace these techniques and begin sharing your legal insights with a touch of personality. Your clients, colleagues, and your firm’s growth will thank you for it.

About the Author
Since 2006, Omnizant's team of digital marketing experts, designers, developers and writers has helped over 2,000 law firms develop powerful websites that drive business growth.