It’s hard to deny the growing influence of videos. Youtube, the largest video-sharing website, has over 4 billion video views on its site every single day, and social media channels like Tik Tok are growing in popularity. Everyone learns in different ways; some people learn by seeing, some learn by doing, while others learn by hearing. When it comes to the content on your website, you have to think in a similar way.

While some visitors may enjoy reading content, others may prefer to learn and absorb information more with videos. Having different types of content on your website can lead to many long-term benefits, such as increasing your conversion rate and increasing your organic visibility.

Help Increase Conversions

One of the greatest struggles attorneys face in online marketing is that they are selling themselves and their skillset, which can often be difficult to translate into words. While we always recommend our clients display their bar associations, awards and other credentials, videos allow attorneys to connect with visitors in additional ways. Engaging, high-quality videos help establish a level of comfort and trust between you and your potential clients before they even contact your firm. Keeping this in mind, adding videos to your website can help drive conversions, such as form fill-outs and phone calls, further increasing your return on investment.

Taking Advantage of Google’s Relationship With YouTube

You may not know that Google has owned YouTube since the early 2000s. Because of this relationship, Google has the tendency to display relevant YouTube videos directly on the search engine results page, if the video is optimized properly. Fully optimized videos allow your website, along with your YouTube page, to appear in the search engine results for popular keywords and phrases. This means that users who search for information might see your website and YouTube video in two out of the 10 organic placements on the first page of Google. More spots on the search engine page mean less space available for your competitors and more ways for potential clients to get to your website!

Our Video Engagement Package

Unlike other videographers or production studios, we won’t just shoot and edit your videos and leave you to figure out what you should do with them. We take a holistic approach to online marketing, and we will work with you to develop the right concept and strategy for your video marketing campaign.

Once the videos are complete, we will help you use these assets to improve your firm’s web presence. With our team of experts behind your firm, you’ll receive the following:

  • A one-on-one concept development session
  • Media coaching before the shoot
  • Professional on-site video shoot
  • High-quality videos which you own (attorney profiles, video testimonials, practice area videos, firm introduction, frequently asked questions)
  • A custom YouTube channel created by our design team and stocked with your new videos
  • Transcription or accompanying blog for each video
  • Full video optimization for YouTube and the search engines
  • Distribution of all videos on social media channels

We also have additional features that can be added to your videos, including animation and stock photography. Want the full gamut? We can also send a professional photographer to take headshots of your attorneys and staff.