It’s here! We publish over 100 articles a year, but there are a few topics that seriously resonated with our audience of legal professionals. Accessibility, inclusion, innovation, and honesty are common themes that emerged among our most popular legal marketing articles of 2022.
We are proud to be a leading choice for law firms across the country who need effective and ethical digital marketing solutions—and we’re equally proud to be leading conversations about important digital marketing and legal marketing topics right here on our blog.
Here are Omnizant’s top five blog articles of 2022. Enjoy!
1. Pros and Cons of Using Google Translate
TOPIC: This article explains how automated translation works, the pros and cons of Google Translate, and the best approach for creating an effective multilingual law firm website.
QUICK SUMMARY: Google Translate is cheap and automatic—but it also makes a lot of mistakes. Mistakes will lose you clients. A website needs to build trust and set expectations. That’s why professionally-translated content on dedicated high-value web pages is the right choice for most firms.
FULL ARTICLE → Pros and Cons of Using Google Translate
2. 5 Things Your Digital Marketing Agency Won’t Tell You
TOPIC: This article reveals industry secrets and common misconceptions about digital marketing for lawyers so that you can hire a legit agency and know what to expect.
QUICK SUMMARY: Your agency could own the code that makes up your website and you may lose it if you want to switch to a new platform. Instead, insist on an open-source CMS. Many agencies outsource coding and content creation, even if they say it’s all “in-house.” Ask about their team and whether it’s possible to speak directly to the coders and designers. SEO takes time—and reports with a tight focus on the essential metrics are the only way to keep track of your progress. Finally, there are many rules governing legal advertising. Working with an agency that is knowledgeable about these guidelines is important. But remember, compliance is 100% your responsibility, not your agency’s.
FULL ARTICLE → 5 Things Your Digital Marketing Agency Won’t Tell you
3. The Key to Content Marketing Success Is Employee Engagement
TOPIC: This article explains why and how to incorporate employee engagement into your content marketing strategy for better results.
QUICK SUMMARY: Employee involvement can turbocharge your content marketing engine. Employees are a great resource for helping generate and produce content. This creates employee investment in the content’s success. When employees share content in their networks, they stay top of mind for referrals. Celebrating content wins is a great morale boost, too, and can lead to higher loyalty and retention rates.
FULL ARTICLE → The Key to Content Marketing Success is Employee Engagement
4. Why Law Firm Websites Must Be Accessible
TOPIC: This article explains the legal, ethical, business, and design reasons behind creating accessible law firm websites for all kinds of users.
QUICK SUMMARY: About 25% of all Adult Americans have a disability. You’re excluding potential clients if your website is not accessible to these people—and it goes beyond ADA compliance. Can D/deaf and HoH people, blind people, and people who use voice dictation interact seamlessly with your website? It’s best to design a website for accessibility from the ground up, not as an afterthought.
FULL ARTICLE → Why Law Firm Websites Must be Accessible
5. Simplification and Logo Debranding—Is It Time to Rethink Your Firm’s Logo?
TOPIC: This article explains the concept of debranding, along with its advantages and disadvantages. It also provides a few questions to help you determine whether or not debranding is right for your firm.
QUICK SUMMARY: Debranding is about simplifying your brand identity into something more recognizable and minimal. It is not rebranding. This trend is popular because debranding yields major business benefits. Simpler logos are easier to identify in a hurry, which helps you stand out in a crowded online space. Plus, a simplified logo is adaptable to many uses (like branding a new office or practice area). It could be time to debrand if your current logo is dated or if you’ve evolved into new areas of practice.
2022 has been full of challenges and opportunities. Congratulations on arriving at the finish line! If you’re ready to shine in 2023, we can help. SEO for attorneys, law firm websites, accessibility remediation, and digital marketing for client generation are what we love to do.