Lipsky Lowe LLP, a premier New York City law firm, focuses exclusively on employment law. With over 30 years of experience, the attorneys of Lipsky Lowe assist clients in employment law matters including sexual harassment, discrimination, unpaid overtime and wrongful termination.
As a new firm, Lipsky Lowe was looking to stand out in the crowded New York City employment law market. The lead attorneys knew that, in addition to the creation of a compelling site, they would require advanced marketing services to compete with more established firms. They turned to Omnizant to address both needs.
Working alongside Lipsky Lowe’s attorneys, the Omnizant team began by drafting unique content for the firm and building a premium website designed to convert website visitors into clients. Later, video was shot and integrated into the site, along with continued organic search marketing and a premium social media campaign. The website now includes the following components:
- Website Design
- Organic SEO
- Paid Search
- Social Media Marketing
- Content Creation & Marketing
- Video Production & Marketing
Video Production and Marketing
A video production crew was sent to the Lipsky Lowe office for a full day of shooting. Over 50 videos were created to improve the site and support organic search and social media efforts. Custom video marketing services help personalize the site, allowing users to feel more connected to the attorneys. This bond leads to increased conversion.
Paid Search Marketing
Google Search Network ads were created to complement organic search ads and drive additional visitors to the site. Targeting efforts have ensured that these ads are most visible to searchers who are most likely to convert. The addition of a paid search campaign enables the firm to reach potential clients quickly and effectively.
Omnizant’s design received a Legal Standard of Excellence Web Award. The marketing plan has transformed the new firm of Lipsky Lowe to a leader in one of the country’s most competitive markets. The firm’s website now averages over 1750 visitors monthly, and more than 200 phone calls.
Omnizant can help your firm develop a powerful website that attracts new clients and supercharges referrals. Leverage our expertise to set your firm apart from the thousands of attorney websites on the internet.