Lipsky Lowe LLP, a premier New York City law firm, focuses exclusively on
employment law. With over 30 years of experience, the attorneys of Lipsky Lowe assist
clients in employment law matters including sexual harassment, discrimination,
unpaid overtime and wrongful termination.

Practice Area

Employment Law


New York City




The Challenge

As a new firm, Lipsky Lowe was looking to stand out in the crowded New York City employment law market. The lead attorneys knew that, in addition to the creation of a compelling site, they would require advanced marketing services to compete with more established firms. They turned to Omnizant to address both needs.

We were a new law firm with no market presence before hiring Omnizant to run our advertising and marketing campaigns. With Omnizant’s help, we are known as one of the go-to plaintiff-side employment firms in New York City.
Douglas Lipsky
Lipsky Lowe LLP


The Strategy

Working alongside Lipsky Lowe’s attorneys, the Omnizant team began by drafting unique content for the firm and building a premium website designed to convert website visitors into clients. Later, video was shot and integrated into the site, along with continued organic search marketing and a premium social media campaign. The website now includes the following components:

  • Website Design
  • Organic SEO
  • Paid Search
  • Social Media Marketing
  • Content Creation & Marketing
  • Video Production & Marketing

Video Production and Marketing

A video production crew was sent to the Lipsky Lowe office for a full day of shooting. Over 50 videos were created to improve the site and support organic search and social media efforts.

Custom video marketing services help personalize the site, allowing users to feel more connected to the attorneys. This bond leads to increased conversion.


Paid Search Marketing

Google Search Network ads were created to complement organic search ads and drive additional visitors to the site. Targeting efforts have ensured that these ads are most visible to searchers who are most likely to convert.

The addition of a paid search campaign enables the firm to reach potential clients quickly and effectively.


The Results

Omnizant’s design received a Legal Standard of Excellence Web Award. The marketing plan has transformed the new firm of Lipsky Lowe to a leader in one of the country’s most competitive markets. The firm’s website now averages over 1750 visitors monthly, and more than 200 phone calls.

  • 1750+
    Monthly Website Visitors
  • 200+
    Monthly Leads

Website traffic chart

As this graph illustrates, visits to the website have increased tremendously over the past 7 months

Phone calls chart

Phone Calls:
Lipsky Lowe’s phone call volume has also increased exponentially


Now that we brought Omnizant in, we have a robust pay-per-click platform and we receive 20-30 leads a day.
Douglas Lipsky
Lipsky Lowe LLP

Omnizant helped our business grow significantly through the use of social media and Google Ad campaigns. We’ve really been able to drive revenue and target new clients for the firm.
Chris Lowe
Lipsky Lowe LLP