An Introduction to Off-Page Optimization Strategies

When you think of SEO, you likely think of enhancing your law firm’s website to improve rankings in the search engine results. The truth is that SEO expands beyond your site and off-page optimization is a critical factor in how prospective clients, and the search engines, assess your practice’s credibility. In this on-demand webinar, Omnizant’s director of SEO, Eric Warncke, explores off-page strategies for firms that want to increase their online visibility, including:

• Off-page ranking factors
• Link-earning strategies
• Directories and AI