What is OTT (over-the-top)?
OTT (over-the-top) advertising allows law firms to directly reach potential clients over the internet through streaming video services on devices such as smartphones, laptops, or connected televisions. This form of video advertising can be leveraged by law firms to get in front of prospective clients during the discovery phase and help to create top-of-funnel awareness.
How Can OTT Benefit My Law Firm?
More than 50 million subscribers are expected to ditch their cable boxes this year. Many of these viewers are turning instead to streaming services with lower monthly costs. The most popular device used for OTT streaming in 2021 is Roku which accounts for 27% of overall TV watching in North America. With this massive surge in popularity, OTT advertising is a cost-effective way to increase brand exposure and educate prospective clients. At Omnizant, we will work with your law firm to choose from over 500 offline data variables to ensure your ads are seen by the right audience, in real-time. Data variables include demographics, income levels, buying behaviors, interests, hobbies, and more.
Geofencing Combined With OTT Advertising
Geofencing is what we call direct-to-mobile location-based advertising allowing law firms to serve ads to potential clients based on their physical activities and the places they go.
Let’s face it if you’re a personal injury attorney in Los Angeles, you have a lot of competition. With geofencing, you can display ads to prospective clients who are currently visiting or previously visited one, of your competitor’s locations within the last thirty days. With geofencing, you can also target potential clients based on real-world activities such as visiting an autobody shop or chiropractor which are common destinations for individuals following a car accident. This strategy allows your law firm to stay ahead of the competition by getting your brand name in front of potential clients at the right time in the attorney-selection process.
Learn More About OTT Advertising for Law Firms
The future of OTT advertising for law firms is promising. Our search engine marketing experts can help you leverage this new technology and get your practice name in front of a large, highly targeted audience.