SEO Basics for Law Firms: Anatomy of a SERP

Over the past decade, the first page of Google’s search engine results has evolved. From the introduction of the Knowledge Graph and Map Pack to the arrival of the Top Stories section and Local Service Ads (LSAs), change has become a constant for users of the search engine giant. Understanding the different elements of the page (as it stands today) can help you identify areas of opportunity when it comes to enhancing your firm’s visibility. 

In this video, one of Omnizant’s search experts dives into the anatomy of a SERP  and what it all means for law firms.