We’re going to let you in on a little secret. Your law firm’s website should not only attract clients once but attract them again and again.
Your website should be both a lead-gen machine and a tangible resource. Yes, you can optimize for both! In fact, offering resources for current clients proves to prospects that you care about your clients.
Here’s a quick guide on how to make your website a valuable resource for clients, including a list of the top features that current clients find the most useful on a law firm’s website.
Features to consider adding to help clients
Creating a good user experience for your website visitors is critical.
Any visitor to your website should be able to easily find what they need. They should be confident that they can predict what will happen next. They should feel safe when visiting and sharing personal and financial information, when appropriate.
To that end, here are several key website features that will create an easy, confident, and safe experience for your clients:
- Client Portal: In a safe online client portal, clients can download case documents, securely send messages to your office, and check the status of their matters in one location. Most cloud-based practice management applications offer this functionality.
- Bill Payment: The ability to quickly and securely make a payment online is valuable. Some services, like LawPay, can provide this functionality even without a full client portal.
- Team Directory: A list of all team members and who works on what case is helpful. This is especially valuable for large firms with multiple practice groups. Include name, contact info, and who to contact after-hours and during holidays.
- Quick Tips: If you send clients generic information at the start of a matter (for example, a standard timeline for custody matters in your area) you might consider hosting this information on your website. The benefit of this approach is that information on web pages is far easier for people to consume from their mobile devices. (Today, more people check their email on their mobile devices vs. desktops, and that number continues to grow.)
Think strategically about the user journey of someone on your website. Then, work with your web developer to put client information and prospect information in the right places. You could hide client resources from your general search results, and you could post a helpful PDF at the top of a new client portal.
Review and next steps
Your law firm’s website should be working hard for you. If you need more value from your site, reach out to the Omnizant team.
Together, we will create and execute a plan that makes the best use of your existing digital assets or we’ll create new ones. Your goals aren’t too lofty—you just need expert support.