Did you know that more than 38% of legal consumers use the internet to find an attorney? Or that most consumers vet attorneys by looking at their website, online reviews and other information available on the web? Your firm’s website and online presence have a direct impact on how your firm is perceived by prospective clients. A powerful web presence, which includes an effective website with unique, helpful content and relevant legal information will give you an advantage over firms that don’t take the time to market their firm online.
Why You Should Use Professionals Who Know Legal to Develop and Host Your Website Read More
Do You Know the Answers to These 6 Marketing Questions? You Should.
When you were in law school, you might not have thought about the need to market when you became an attorney. However, once you started practicing, the reality set in that in order to be a lawyer, you need clients, and gaining new clients requires marketing your practice. Time available to market may be in short supply, but you can make the most of it if you have the knowledge base to at least be able to answer these very important marketing questions...
Do You Know the Answers to These 6 Marketing Questions? You Should. Read More
5 Things You Can’t Afford to Omit From Your Online Marketing Efforts
The legal world is a competitive place. If you’re not proactively taking steps to enhance your firm’s online marketing, then the chances are you will be left behind. While you don’t have to exhaust every possible avenue for promoting your firm online, there are certain things that are non-negotiable. Some are easy to do yourself, while others should be left to the pros. According to our visibility team, here are the five things you can’t afford to omit from your online marketing efforts...
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How Do I Encourage Website Visitors to Complete Forms?
Many law firms have a number of forms on their websites. These forms may be for new contact inquiries, to request a free white paper, register for an upcoming seminar or schedule an initial consultation. Whatever the reason for the forms, the main goal is to have visitors engage with your firm by completing them.
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Nurturing Your Legal Firm’s Online Presence: Website Maintenance with a Personal Touch
Your website serves as a reflection of your firm's professionalism and legal expertise, making it one of your most valuable assets. However, websites, like any other tool, need regular attention and care to truly shine.
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Sending Your Site “To The Stone Age”
On March 8th, many people in the world of SEO, from account executives to the “do it yourselfers”, noticed something weird going on with their website’s analytics. Keyword rankings were unexpectedly dropping and overall traffic was significantly down, which led many to suspect Google had rolled out an unannounced algorithm update.
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The Ins and Outs of Attorney Blogging: How to Get Started
Blogging can be a dynamic tool for law firms looking to maximize their online visibility. When harnessed effectively, a legal blog doesn't just attract new clients: it forges lasting bonds with existing ones, establishes your authority in your areas of specialization and supercharges your search engine optimization (SEO) efforts.
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4 Considerations When Renting a Shared Office Space
Securing the perfect office space for your firm can be difficult to achieve, especially when your wallet is involved. Renting office space can be a costly proposition which is why many firms are exploring shared, or co-working, office spaces as a more cost-effective solution. If your firm is considering this option, there are four factors you should keep in mind...
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Attorney Biographies: Presenting Your Best Self
Attorney biographies are arguably the most important piece of your law firm’s website. Prospective clients visiting your website will look for information about your practice areas and the location of your office, ultimately wanting to know about how you, and any other members of your firm that they might come into contact with, are qualified to represent them.
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Thought Leadership Content: Setting Your Practice Apart
The objective of a well-designed content marketing strategy for a practicing attorney is to attract new clients. Given the inherent competitive pressures of the legal industry, it is essential to attract an audience by creating thought leadership content. Put simply, this is information that displays the talent and expertise of your team in the form of distinctive practice area summaries, timely blog posts and compelling videos. In short, by establishing your firm and its attorneys as thought leaders, you can maximize the impact of your content.
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