Google Ads is a powerful tool for driving leads, but its billing system can confuse even seasoned professionals. Many law firms expect a predictable, end-of-month charge based on their budget. Instead, they’re met with multiple charges at seemingly random times. Add in agency management fees, and things can quickly feel opaque. Here’s a quick post...
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Category: PPC
Different Types of Google Ads: A Primer
When most people think of Google Advertising, they think of standard PPC ads. But there are more ad types in Google’s ecosystem—including cheaper ads which, in some cases, may have a higher ROI. Here’s what you need to know about Google Ads in 2024, including which Google Ads are best for lawyers. PPC ads are...
Different Types of Google Ads: A Primer Read More
Google Partner Status—What Does It Really Mean?
Shortcuts can be very tempting when you are vetting digital agencies. Certifications can certainly help set a reputable agency apart from the crowd—but do you know what these accreditations really mean? Though many agencies tout being a Google Partner, there is a lot of misunderstanding around what this qualification actually means. This article explains the...
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Geofencing for Law Firms: A Quick Guide
Geofencing is a widely misunderstood yet powerful tool for legal marketing. It’s been gaining traction in recent years, and many firms have questions about how to successfully implement geofencing. This is a primer on geofencing for law firms—including what to avoid and how to get started. In this article, we explain how geofencing works, the...
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The Positive Impact of Negative Keywords in Legal PPC Campaigns
Keywords are a foundational element of search engine marketing. When creating a new PPC campaign with Google or Bing, you are required to specify the keywords that are relevant to your business (ideally, those that prospective clients are using to find your law firm). Equally important to the success of these campaigns are negative keywords....
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How to Increase the Visibility of Your Law Firm’s Local Service Ads (LSAs)
In 2020, Google opened up a powerful new lead-gen tool to law firms across the country. Local Service Ads (LSAs) have now been embraced by thousands of firms. Widespread adoption means tough competition! Only a few LSAs can appear front and center when a prospective client is searching for a local attorney—so how can you...
How to Increase the Visibility of Your Law Firm’s Local Service Ads (LSAs) Read More
Local Service Ads: What Are They and Can They Help My Law Firm?
With the release of Google’s Local Service Ads, law firms now have more ways to get in front of prospective clients. These types of ads show up at the top of the search engine results page (SERP) before the expanded text (PPC) ads you are used to seeing on Google. In this video, one of...
Local Service Ads: What Are They and Can They Help My Law Firm? Read More
What’s Right for My Firm? SEO vs. SEM
Acronyms are a favorite among marketers and it can get confusing figuring out what’s what and how a particular acronym can help your firm reach its goals. Two terms that are very closely related and sound similar are SEO and SEM. Standing for Search Engine Optimization and Search Engine Marketing respectively, these terms are similar...
What’s Right for My Firm? SEO vs. SEM Read More