Shortcuts can be very tempting when you are vetting digital agencies. Certifications can certainly help set a reputable agency apart from the crowd—but do you know what these accreditations really mean?
Though many agencies tout being a Google Partner, there is a lot of misunderstanding around what this qualification...
Geofencing is a widely misunderstood yet powerful tool for legal marketing. It’s been gaining traction in recent years, and many firms have questions about how to successfully implement geofencing. This is a primer on geofencing for law firms—including what to avoid and how to get started.
In this...
Keywords are a foundational element of search engine marketing. When creating a new PPC campaign with Google or Bing, you are required to specify the keywords that are relevant to your business (ideally, those that prospective clients are using to find your law firm). Equally important to the success of these...
In 2020, Google opened up a powerful new lead-gen tool to law firms across the country. Local Service Ads (LSAs) have now been embraced by thousands of firms. Widespread adoption means tough competition! Only a few LSAs can appear front and center when a prospective client is searching for a local attorney—so...
With the release of Google’s Local Service Ads, law firms now have more ways to get in front of prospective clients. These types of ads show up at the top of the search engine results page (SERP) before the expanded text (PPC) ads you are used to seeing on Google.
