Website traffic
Analytics

Has Traffic to Your Firm’s Website Decreased? Let’s Look to the Source.

It is important to identify what type of traffic has decreased by looking to the Source in Google Analytics. Google Analytics is an invaluable tool that helps website owners understand how visitors are finding and using their websites. As you might imagine, one of the most popular numbers to monitor when assessing...
Has Traffic to Your Firm’s Website Decreased? Let’s Look to the Source. Read More
Person on a tablet and laptop
Analytics

A Few of Our Favorite Things

We often hear from legal professionals who are “too busy chopping wood to sharpen the axe.” That is they spend so much time working in their practices (juggling demanding client matters) that they don’t work on their practices. Marketing professionals can also fall victim to this pattern if they’re not careful. At Omnizant, our...
A Few of Our Favorite Things Read More
Google Search Console
Analytics

Improving Your Firm’s Online Visibility with Google Search Console

What is Google Search Console? Google Search Console is a free service that allows website owners to learn more about their site’s visibility in Google results, see certain aspects of the site from Google’s perspective, and communicate directly with the search engine. Google Search Console is accessed directly in your internet browser so there is...
Improving Your Firm’s Online Visibility with Google Search Console Read More
businessman working on his ipad with files all around the table.
Analytics

Online Marketing Success: A Primer for Practicing Attorneys

In the 12 years Zola Media has been developing digital marketing strategies for the legal community, I’ve encountered countless perspectives from thousands of clients on the value of online marketing. First, those who have integrated the web into their practice are laser-focused on building an online presence to attract clients and achieve financial success....
Online Marketing Success: A Primer for Practicing Attorneys Read More
Analytics

Do You Know the Answers to These 6 Marketing Questions? You Should.

When you were in law school, you might not have thought about the need to market when you became an attorney. However, once you started practicing, the reality set in that in order to be a lawyer, you need clients, and gaining new clients requires marketing your practice. Time available to market may be...
Do You Know the Answers to These 6 Marketing Questions? You Should. Read More
Analytics

5 Things You Can’t Afford to Omit From Your Online Marketing Efforts

The legal world is a competitive place. If you’re not proactively taking steps to enhance your firm’s online marketing, then the chances are you will be left behind. While you don’t have to exhaust every possible avenue for promoting your firm online, there are certain things that are non-negotiable. Some are easy to do...
5 Things You Can’t Afford to Omit From Your Online Marketing Efforts Read More