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Legal Marketing

Does Funny Sell? The Pros and Cons of Incorporating Humor into Your Content

Bloggers often find themselves wondering if there’s a certain type of tone they should undertake when writing content. The right tone largely depends on the emotional response you want to evoke from your readers, and also how you want to convey yourself as an authoritative figure on the subject you’re writing about....

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SEO

Leaving Solo Life to Join a Larger Firm? Here’s What to Do with Your Website

Leaving a solo practice has a lot of upsides. In your new position at a larger firm, you get to focus on your passion for providing legal counsel while someone else takes care of all those annoying small business responsibilities like HR and finance. But first, you need to close up shop...

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Legal Marketing

Delete, Keep, Update: How and When to Update Content on Your Law Firm’s Website 

Deleting content can be scary—but it is also an important habit to maintain digital hygiene. Just like you brush your teeth regularly, you should remove old content regularly. As a law firm, it’s important that you serve up accurate, helpful information to site visitors. So, how do you decide what to delete,...

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Legal Marketing

Want to Leverage LinkedIn for Business Development? Then Engage More.

Most attorneys know they should have a LinkedIn profile—but there’s a major difference between having a profile and using it wisely! LinkedIn can be an extremely powerful tool for attorneys, and it’s easier than you may think to start having an impact.

Frequent engagement is a prerequisite for success...

Want to Leverage LinkedIn for Business Development? Then Engage More. Read More
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SEO

The Rule of One in Copywriting (and How It Applies to Your Law Firm’s Website)

The Rule of One is a copywriting strategy to help focus your website visitors’ attention on a single value proposition. It’s not as boring—or straightforward!—as it sounds, so keep reading to learn how to execute it properly. 

Here’s a bite-sized guide to the Rule of One in copywriting and...

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SEO

Artificially Intelligent? The Pros and Cons of Using AI Content on Your Law Firm’s Website

Artificial intelligence (AI) is powerful—and the use of it for content generation is on the rise. In fact, some experts estimate that as much as 90 percent of online content may be generated by AI algorithms by 2026.

Many of the popular AI content generators produce well-written, informative...

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