Many legal professionals think that if they follow SEO best practices to the letter, their website will rank well on Google. But the truth is more complicated.  While technical SEO is important, simply crossing every “t” and dotting every “i” doesn’t guarantee success; in fact in many ways, this approach really just levels the playing...

Imagine seeing five different exit signs on the highway for the same destination. Confusing, right? Multiple sites for one firm can be similarly misleading for a law firm’s prospective clients. Some firms come to us with several sites for a single practice. They may have been told that this is a way to get more...

As you search for your next SEO partner, look beyond monthly deliverables. Any agency can deliver a monthly automated report and four blog posts per month—sustainable growth requires more than a cookie-cutter approach. When we opened our doors in 2006, there were only a handful of agencies that specialized in legal. Today, there are dozens—and...

Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate numbers and complicated quirks that can mislead inexperienced marketers. Did you know that low volume keywords...

Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user experience, boost SEO, and increase conversion rates. By crafting clear, action-oriented anchor text, you can guide potential clients seamlessly through your site, ensuring they...

The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP.

The best kept secret in content strategy is that you can drive additional traffic by simply improving and updating your existing content. A rewrite can be a highly valuable, highly underrated contribution to your SEO—if performed properly. Search engine algorithms are constantly evolving, prioritizing quality and relevance. Herein lies the power of the rewrite. By...

The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss. If your firm has had a site online for quite a few years, you’ve likely accrued some good back links and, as a result,...

Beware the ides of March! Et tu, Google? March was a big month for Google, with a core update targeting spam and low-quality content. Your website may be affected—possibly negatively.

Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business.  Your social media presence is critical for online success—but it’s now more important than ever, in light of Google’s decision. Don’t underestimate the significance of this update, and don’t...