No, this will not be a history lesson in the Donner Party. Instead, we're delving into a modern dilemma that lawyers aiming to conquer the web need to understand: keyword cannibalization.

SEO requires patience—but that doesn’t mean you should be left wondering when you’ll get a return on your investment.

It’s now easier than ever to crank out a ton of content to compete online—but is flooding the Internet with content the best way to succeed in an increasingly crowded arena?

Internal linking is the backseat driver you always wanted. These links serve as a roadmap for search engines, and they can even boost a user’s trust in your website. For such a powerful outcome, internal links are relatively simple to implement. 

As of July 1st, 2023, Google Universal Analytics is gone—and its powerful successor GA4 has taken its place. What does this mean for law firms?

We often hear from law firms who tell us they want to be on the first page of the SERPs for state and even national searches. Wider net, more fish—right? Er, not quite.

With more data and more targeting options available through platforms like LinkedIn, account-based marketing (ABM) has never been more feasible for smaller businesses—including law firms.

The ROI for local engagement is much higher than most lawyers realize. When paired with local press coverage and strategic content creation, sponsoring a local event can even help with your SEO efforts.

NAP and local SEO are vital for lawyers who want to boost their online visibility and attract local clients. Consistency and accuracy are very important.

Long-tail keywords can help you connect with potential clients who need exactly what you provide. However, it’s critical to find the right keywords and implement them correctly.