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Legal Marketing

Does Funny Sell? The Pros and Cons of Incorporating Humor into Your Content

Bloggers often find themselves wondering if there’s a certain type of tone they should undertake when writing content. The right tone largely depends on the emotional response you want to evoke from your readers, and also how you want to convey yourself as an authoritative figure on the subject you’re writing about. As long as...
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SEO

Leaving Solo Life to Join a Larger Firm? Here’s What to Do with Your Website

Leaving a solo practice has a lot of upsides. In your new position at a larger firm, you get to focus on your passion for providing legal counsel while someone else takes care of all those annoying small business responsibilities like HR and finance. But first, you need to close up shop properly. Every day,...
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Legal Marketing

Delete, Keep, Update: How and When to Update Content on Your Law Firm’s Website 

Deleting content can be scary—but it is also an important habit to maintain digital hygiene. Just like you brush your teeth regularly, you should remove old content regularly. As a law firm, it’s important that you serve up accurate, helpful information to site visitors. So, how do you decide what to delete, keep, or update?...
Delete, Keep, Update: How and When to Update Content on Your Law Firm’s Website  Read More