No, this will not be a history lesson in the Donner Party. Instead, we're delving into a modern dilemma that lawyers aiming to conquer the web need to understand: keyword cannibalization.
Content Cannibalization and SEO for Lawyers: What You Need to Know Read More
Category: SEO

How Long Does SEO Take for Law Firms?
SEO requires patience—but that doesn’t mean you should be left wondering when you’ll get a return on your investment.
How Long Does SEO Take for Law Firms? Read More

Is There Such a Thing As Too Much Content?
It’s now easier than ever to crank out a ton of content to compete online—but is flooding the Internet with content the best way to succeed in an increasingly crowded arena?
Is There Such a Thing As Too Much Content? Read More

Internal Linking Made Easy: A Quickstart Guide for Legal Professionals
Internal linking is the backseat driver you always wanted. These links serve as a roadmap for search engines, and they can even boost a user’s trust in your website. For such a powerful outcome, internal links are relatively simple to implement.
Internal Linking Made Easy: A Quickstart Guide for Legal Professionals Read More

GA4 Is Here. Is Your Firm Ready?
As of July 1st, 2023, Google Universal Analytics is gone—and its powerful successor GA4 has taken its place. What does this mean for law firms?
GA4 Is Here. Is Your Firm Ready? Read More

Optimizing for State and National Searches: What Law Firms Should Know
We often hear from law firms who tell us they want to be on the first page of the SERPs for state and even national searches. Wider net, more fish—right? Er, not quite.
Optimizing for State and National Searches: What Law Firms Should Know Read More

Account-Based Marketing: A Primer for Lawyers
With more data and more targeting options available through platforms like LinkedIn, account-based marketing (ABM) has never been more feasible for smaller businesses—including law firms.
Account-Based Marketing: A Primer for Lawyers Read More

Little League, Big Returns: The Power of Local Engagement
The ROI for local engagement is much higher than most lawyers realize. When paired with local press coverage and strategic content creation, sponsoring a local event can even help with your SEO efforts.
Little League, Big Returns: The Power of Local Engagement Read More

NAP and Local SEO: What You Should Know
NAP and local SEO are vital for lawyers who want to boost their online visibility and attract local clients. Consistency and accuracy are very important.
NAP and Local SEO: What You Should Know Read More

Attorney SEO: Intro to Long-Tail Keywords
Long-tail keywords can help you connect with potential clients who need exactly what you provide. However, it’s critical to find the right keywords and implement them correctly.
Attorney SEO: Intro to Long-Tail Keywords Read More