Law firms face unique hurdles in optimizing their online presence—especially firms with broad geographic clientele.
The Thing Google Still Doesn’t Get About Law Firms Read More
Category: SEO
Stock Photos: Yay or Nay?
We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or harm your SEO, indirectly?
Stock Photos: Yay or Nay? Read More
Who’s Actually Reading Your Blog?
In a perfect world, every blog visitor would be a prospective client ready to hire within weeks. However, the reality is more nuanced. Who's really reading your blog, and what can you really expect from your blog in terms of growing your business?
Who’s Actually Reading Your Blog? Read More
Domain Age as a Ranking Factor
Google has specifically stated that domain age doesn't impact SEO—so why do older domains rank so well? What can younger firms do to compete?
Domain Age as a Ranking Factor Read More
Open Hours and Your Firm’s Ranking in the Map Pack
Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business hours.
Open Hours and Your Firm’s Ranking in the Map Pack Read More
SEO for Lawyers in 2024: Key Takeaways from the Webinar
It’s a brand new year and a brand new algorithm. To unlock the potential of SEO in 2024, law firms must adapt and update their digital strategies to rise to the top of the SERP.
SEO for Lawyers in 2024: Key Takeaways from the Webinar Read More
Keyword Density—Does It Matter Anymore?
Keyword density is no longer considered a ranking factor. But keywords can still make or break your digital marketing efforts.
Keyword Density—Does It Matter Anymore? Read More
Click Through Rate as a Ranking Factor
The number of people clicking through to your website is obviously a key metric for the success of your business—but did you know click data is also a ranking factor on Google?
Click Through Rate as a Ranking Factor Read More
From Search Rankings to Revenue
Ranking high in the SERP is a serious accomplishment, but rankings won’t pay the bills. Unfortunately, it’s all too easy to congratulate yourself on ranking without correlating it with revenue—and many SEO agencies fail to link the two.
From Search Rankings to Revenue Read More
Zero Click Searches and Your Law Firm’s SEO Strategy
More than 50% of users on mobile and desktop do not click on organic or paid search results. Zero-click searches are on the rise, and lawyers who don’t keep up with the trend will fall behind.
Zero Click Searches and Your Law Firm’s SEO Strategy Read More