Are you struggling to optimize your SEO strategy? Search intent is often overlooked by marketers. Understanding search intent can make a big difference in driving traffic and boosting conversions on your site.
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Category: SEO
Built to Scale: How a Website Can Help or Hinder Growth
Your choice of website developer can make all the difference when you need to scale quickly in just a few months.
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What Does Google Actually Want from Your Website in 2023?
You can’t rank highly on Google in 2023 by outsmarting algorithms. Instead, you need a savvy content strategy and sustainable SEO plan to earn and maintain your position at the top of the search engine results pages.
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Ask the SEO Expert: Keyword Research
As an agency, Omnizant is often asked about our approach to Search Engine Optimization (SEO). In the most basic sense, a great SEO strategy consists of three rounds of activity: In this article, Omnizant’s Director of SEO, Eric Warncke, tackles some of the most common questions we receive about the second step — keyword research! ...
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The Dreaded Google Penalty: Here’s What You Need to Know
We hear from many firms with websites that have been penalized by Google. Sometimes the firm is aware of the cause (working with an agency that violated Google’s rules). Other times, they can’t figure out what triggered the punishment.
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SEO News: Google Introduces Continuous Scrolling for Desktop
t’s a running joke that if you want to hide a dead body, look no further than the second or third pages of Google results — after all, no one looks there. Last week, Google made headlines when it announced that it will now offer continuous scrolling for desktop users for up to six pages of...
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Does Funny Sell? The Pros and Cons of Incorporating Humor into Your Content
Bloggers often find themselves wondering if there’s a certain type of tone they should undertake when writing content. The right tone largely depends on the emotional response you want to evoke from your readers, and also how you want to convey yourself as an authoritative figure on the subject you’re writing about. As long as...
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Review Generation: It May Be More Important Than You Think
Trust is how you earn clients—and good reviews prove that you can be trusted. Yet many lawyers shy away from asking for reviews. The good news? It’s possible to ethically solicit reviews. The better news? It doesn’t take a great deal of time or money — just commitment. If you’ve been lax about your review...
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Leaving Solo Life to Join a Larger Firm? Here’s What to Do with Your Website
Leaving a solo practice has a lot of upsides. In your new position at a larger firm, you get to focus on your passion for providing legal counsel while someone else takes care of all those annoying small business responsibilities like HR and finance. But first, you need to close up shop properly. Every day,...
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Delete, Keep, Update: How and When to Update Content on Your Law Firm’s Website
Deleting content can be scary—but it is also an important habit to maintain digital hygiene. Just like you brush your teeth regularly, you should remove old content regularly. As a law firm, it’s important that you serve up accurate, helpful information to site visitors. So, how do you decide what to delete, keep, or update?...
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