Legal Marketing

Changing the Digital Landscape, One Accessible Legal Website At A Time

When it comes to creating good websites, most web developers are quick to say that they prioritize the user experience. Unfortunately, most don’t consider the experience of visitors using assistive technologies. In fact, one study found that more than 90% of websites are inaccessible to people with disabilities who rely on assistive...

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Announcements

New Web Accessibility Guidance from the DOJ

Today the Department of Justice issued guidance on web accessibility and the Americans with Disabilities Act. Stressing the importance of internet accessibility, the guidance states:   “A website with inaccessible features can limit the ability of people with disabilities to access a public accommodation’s goods, services, and privileges available through that website—for example, a...
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Technology

Why Do I Get Spam Form Completions?

Spam is an ever-present scourge on the modern Internet. It’s in your email, it’s in your text messages, and if you have a website, it’s in your forms. Why? The vast majority of spam submitted through your web forms is of two kinds: Advertising Advertising Really.  Despite what some scaremongers might tell you, very little is...
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Legal Marketing

What’s The Difference Between A Website And A Domain Name?

One question that many of our clients ask is, “What’s the difference between a website and a domain name?”  Both carry a lot of weight when it comes to your law practice’s brand, and knowing the difference is essential when building your website and developing marketing materials.  Simply explained, a...
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Laptop screen with a Google Business Listing on screen
Technology

How Do I Optimize My Google Business Listing? Is It One and Done?

Congratulations! You’ve just gained ownership of your Google My Business listing. That’s all that needs to be done, right? Unfortunately, it’s not quite that simple. In order to maximize your visibility across Google products, it is crucial that your Google My Business listing is optimized properly. To start, add your business service and be...
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iPhone screen displaying different social media apps
Legal Marketing

I Don’t Have Time For Social Media. Should I Still Set Up Profiles For My Firm?

Setting up profiles on popular social media platforms is something we recommend to virtually all firms. Law firms often ask us how they can best leverage the audience and reach of social media, or put more bluntly, if social media is “worth it". While the answer varies greatly depending on firm goals, advertising...
I Don’t Have Time For Social Media. Should I Still Set Up Profiles For My Firm? Read More