Legal Marketing & Web Design Blog

As of December 2021, Google has 86.19% of the market share for search engine use on desktops. It is imperative to have your website appear within Google’s search engine results in order to stay competitive. For those who have no idea where to start, Google hasn’t left you totally in the dark. Google has released...

Today the Department of Justice issued guidance on web accessibility and the Americans with Disabilities Act. Stressing the importance of internet accessibility, the guidance states:   “A website with inaccessible features can limit the ability of people with disabilities to access a public accommodation’s goods, services, and privileges available through that website—for example, a veterans’ service...

Spam is an ever-present scourge on the modern Internet. It’s in your email, it’s in your text messages, and if you have a website, it’s in your forms. Why? The vast majority of spam submitted through your web forms is of two kinds: Advertising Advertising Really.  Despite what some scaremongers might tell you, very little...

One question that many of our clients ask is, “What’s the difference between a website and a domain name?”  Both carry a lot of weight when it comes to your law practice’s brand, and knowing the difference is essential when building your website and developing marketing materials.  Simply explained, a website is your firm’s virtual...

Congratulations! You’ve just gained ownership of your Google My Business listing. That’s all that needs to be done, right? Unfortunately, it’s not quite that simple. In order to maximize your visibility across Google products, it is crucial that your Google My Business listing is optimized properly. To start, add your business service and be as...

Law firms often ask us how they can best leverage the audience and reach of social media, or put more bluntly, if social media is “worth it”. While the answer varies greatly depending on firm goals, advertising budgets, and practice areas, there are some basics that should be put into place and serve as a...

In recent years, Google updates have started to occur on a nearly continuous basis. These updates often affect a small number of queries and it’s easy for them to go unnoticed by the average searcher. Even the larger updates are often unconfirmed by Google. On occasion, however, we see some that are announced in advance...

What is Cache? Every web browser (Google Chrome, Internet Explorer, Safari, Firefox, etc.) aims to pull up web pages as quickly and accurately as possible. If you have visited a website before, your browser likely has saved a version of this webpage so it can more quickly display the webpage during subsequent visits. A browser’s...

Most of us know that reviews are a key ingredient in business success. Reviews can increase the perceived trustworthiness of a company, shorten the time to make a purchase decision, and help convert website traffic into clients. Reviews are a form of “social proof,” a term coined by Robert Cialdini, author of Influence: The Psychology...