[Updated February 15, 2023] Artificial intelligence (AI) is powerful—and the use of it for content generation is on the rise. In fact, some experts estimate that as much as 90 percent of online content may be generated by AI algorithms by 2026. Many of the popular AI content generators produce well-written, informative content. But is...
Artificially Intelligent? The Pros and Cons of Using AI Content on Your Law Firm’s Website Read More
Category: Technology
Website Performance and SEO, They Go Hand in Hand
Your conversion rate drops by about 4.42% for every second a visitor must wait for your website to load. This means that you could have killer keywords and tons of backlinks, but poor web performance could thwart even the best SEO strategy! Many agencies limit their SEO offerings to common tactics like on-site optimization, link-earning,...
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Changing the Digital Landscape, One Accessible Legal Website At A Time
When it comes to creating good websites, most web developers are quick to say that they prioritize the user experience. Unfortunately, most don’t consider the experience of visitors using assistive technologies. In fact, one study found that more than 90% of websites are inaccessible to people with disabilities who rely on assistive technology. As a...
Changing the Digital Landscape, One Accessible Legal Website At A Time Read More
Website Privacy Policy Requirements for Attorneys
By: Donata Stroink-Skillrud, Esq., CIPP In this modern day and age, most attorneys and law firms have a website where they list the services that they offer, provide valuable insights into novel legal issues, and connect with current and prospective clients. Attorney websites usually achieve these goals through contact forms, email newsletter sign-up forms, appointment...
Website Privacy Policy Requirements for Attorneys Read More
Understanding Your “Invisible” Audience – Bots!
Your law firm’s website has a secret, secondary audience: bots! While your site visitors’ opinions matter most, naturally, search engine bots can actually have a bigger impact on the reach and ranking of your attorney website. We frequently remind firms that they are writing for multiple audiences, including current clients, prospective clients, and colleagues. But...
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Google’s Webmaster Guidelines – What You Need To Know
As of December 2021, Google has 86.19% of the market share for search engine use on desktops. It is imperative to have your website appear within Google’s search engine results in order to stay competitive. For those who have no idea where to start, Google hasn’t left you totally in the dark. Google has released...
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New Web Accessibility Guidance from the DOJ
Today the Department of Justice issued guidance on web accessibility and the Americans with Disabilities Act. Stressing the importance of internet accessibility, the guidance states: “A website with inaccessible features can limit the ability of people with disabilities to access a public accommodation’s goods, services, and privileges available through that website—for example, a veterans’ service...
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Why Do I Get Spam Form Completions?
Spam is an ever-present scourge on the modern Internet. It’s in your email, it’s in your text messages, and if you have a website, it’s in your forms. Why? The vast majority of spam submitted through your web forms is of two kinds: Advertising Advertising Really. Despite what some scaremongers might tell you, very little...
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What’s The Difference Between A Website And A Domain Name?
One question that many of our clients ask is, “What’s the difference between a website and a domain name?” Both carry a lot of weight when it comes to your law practice’s brand, and knowing the difference is essential when building your website and developing marketing materials. Simply explained, a website is your firm’s virtual...
What’s The Difference Between A Website And A Domain Name? Read More
How Do I Optimize My Google Business Profile? Is It One and Done?
Congratulations! You’ve just gained ownership of your Google Business Profile. That’s all that needs to be done, right? Unfortunately, it’s not quite that simple. In order to maximize your visibility across Google products, it is crucial that your Google Business Profile is optimized properly. To start, add your business service and be as detailed as...
How Do I Optimize My Google Business Profile? Is It One and Done? Read More