Legal Marketing & Web Design Blog

Congratulations! You’ve just gained ownership of your Google My Business listing. That’s all that needs to be done, right? Unfortunately, it’s not quite that simple. In order to maximize your visibility across Google products, it is crucial that your Google My Business listing is optimized properly. To start, add your business service and be as...

Law firms often ask us how they can best leverage the audience and reach of social media, or put more bluntly, if social media is “worth it”. While the answer varies greatly depending on firm goals, advertising budgets, and practice areas, there are some basics that should be put into place and serve as a...

In recent years, Google updates have started to occur on a nearly continuous basis. These updates often affect a small number of queries and it’s easy for them to go unnoticed by the average searcher. Even the larger updates are often unconfirmed by Google. On occasion, however, we see some that are announced in advance...

What is Cache? Every web browser (Google Chrome, Internet Explorer, Safari, Firefox, etc.) aims to pull up web pages as quickly and accurately as possible. If you have visited a website before, your browser likely has saved a version of this webpage so it can more quickly display the webpage during subsequent visits. A browser’s...

Most of us know that reviews are a key ingredient in business success. Reviews can increase the perceived trustworthiness of a company, shorten the time to make a purchase decision, and help convert website traffic into clients. Reviews are a form of “social proof,” a term coined by Robert Cialdini, author of Influence: The Psychology...

With 2021 underway, now is the perfect time to revamp your website. But not all changes are beneficial. Some seemingly innocent changes to your website can actually do more harm than good. Here are just a few to keep in mind when deciding to update your website: 1. Lack of Focus On Your Homepage Despite...

In a world where social media has taken over and become a huge part of advertising, one popular question being asked by attorneys and firm administrators is, “How can I use this to my firm’s advantage?” By creating profiles on different platforms, you are able to share blog articles, news, and spread the word about...

It’s safe to say that 2020 has been a crazy year full of change! But one thing that’s held constant is Zola’s commitment to helping law firms grow through effective digital marketing and attractive website design built to convert visitors into clients. Here are just a few of our favorite launches from this year: Stein...

The internet is often the first place people go when looking for legal services. Appearances count, and you don’t want their first impression of your firm to be outdated photos, incorrect information, and broken links. It is integral to the growth of your firm to make sure your website is up to date, so that...