With a little preparation, summer could be a highly profitable and enjoyable season at your law firm. We're sharing five ways to prepare now for summer, including allocating more resources, boosting team morale, investing in networking, and marketing your summer associate program.

Today, we’re explaining why this seemingly old-school technique deserves a place in your suite of marketing tactics.

SEO is often misunderstood as being solely focused on generic web searches. However, the queries and personas you decide to target are up to you! As a B2B firm, you can use SEO to build online credibility rather than cast a wide net.

Social media plays a key role in establishing your brand and generating referrals. If it has been quite a while since you last updated your social strategy, you might be noticing a decrease in visibility and engagement. At the very least, you might be seeing no growth. 

When you hear “meta description,” you might be tempted to immediately tune out. However, the meta description is not some complicated technical term or SEO gibberish—it’s a simple, powerful tool for communicating with Google and with your audience.

It’s no secret that volatility is the price of admission when it comes to lead generation. While the market, the algorithms, and your audience’s interests can change on a dime, there’s good news: you can take steps to manage risk by controlling your own decisions through diversification.

Lawyers are no strangers to the art of persuasion, but in today's world of digital marketing, they must also be masters of the lead magnet. The right lead magnet can be a powerful tool for any law firm looking to generate and nurture leads.

SEO, or Search Engine Optimization, is about more than just catering to the search engines. You need to design a website that’s optimized for all your visitors—and Google will reward your efforts, even though “accessibility” on its own is not a ranking factor. 

Attorneys often have sticker shock when they realize just how much good Search Engine Optimization (SEO) costs. The truth is that SEO, when done the ethical way in accordance with Google’s best practices, is time-intensive.

As searchers, people tend to be religiously committed to their search engine of choice. But how about on the business side? How big is the difference between Google and Bing when it comes to SEO, and do attorneys need to be worried about optimizing for both search engines?