Your head is empty, the page is blank, and your website is sorely in need of new content. What’s a lawyer to do?
We work with some attorneys who are super excited to start writing for their new website. We say some because some want absolutely no part of...
You can’t rank highly on Google in 2023 by outsmarting algorithms. Instead, you need a savvy content strategy and sustainable SEO plan to earn and maintain your position at the top of the search engine results pages.
As a legal website design and marketing company, we stay up to...
We’ve all heard about the dwindling attention span of Internet users. Sure, “snackable” content on TikTok and Instagram is definitely easier to digest. But sometimes you need something a bit more nourishing and substantive than a short caption or a 15-second video.
Enter long-form content. You can generate serious...
For 223 million people and an average stream time of 3.2 hours per day, Netflix is more than a platform—it’s an escape. This clever content machine aims to captivate you and keep you watching for hours…and hours and hours and hours.
What can we learn from Netflix as legal...
As an agency, Omnizant is often asked about our approach to Search Engine Optimization (SEO). In the most basic sense, a great SEO strategy consists of three rounds of activity:
Ensuring a website has no technical problems that prevent or limit its ability to rank...
It’s here! We publish over 100 articles a year, but there are a few topics that seriously resonated with our audience of legal professionals. Accessibility, inclusion, innovation, and honesty are common themes that emerged among our most popular legal marketing articles of 2022.
We are proud to be a...
We hear from many firms with websites that have been penalized by Google. Sometimes the firm is aware of the cause (working with an agency that violated Google’s rules). Other times, they can’t figure out what triggered the punishment.
Luckily, Google is on your side and wants you to...
Pay-per-click marketing is not easy—but we know it’s all too easy to spend thousands of dollars every month on ineffective PPC campaigns if you don’t know what you’re doing. Don’t blow your money on poorly performing ads!
We speak with a lot of firms that are struggling to manage...
A/B testing is a strategy for testing different design and copy choices to find the most effective option. It can be a powerful tool to improve your marketing ROI and all attorneys should know about it. In short, A/B testing can help legal professionals achieve better results by testing two different ideas...
t’s a running joke that if you want to hide a dead body, look no further than the second or third pages of Google results — after all, no one looks there.
Last week, Google made headlines when it announced that it will now offer continuous scrolling for desktop...
