Ranking high in the SERP is a serious accomplishment, but rankings won’t pay the bills. Unfortunately, it’s all too easy to congratulate yourself on ranking without correlating it with revenue—and many SEO agencies fail to link the two.

Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in brand awareness.

Many of the firms we work with are exiting a contract with a current website host/marketing agency. For most, there is a lot of confusion around this. What do you own? Is this allowed? Am I going to lose everything and have to start over from scratch?

Days after graduation, Emily Brady’s career took an unexpected turn. “Does anyone know what SEO is?” she remembers a colleague asking. She didn’t at the time. But as a content developer, she was naturally curious. So she learned.

As law firms look to harness the potential of social media, a fundamental question arises: Should they tread the organic path, or explore the possibilities offered by paid advertising?

Firms often make a major marketing mistake when the holidays roll around. While we would never (ever) tell you to put down the pumpkin spice latte, we do need you to get serious about avoiding some seasonal marketing practices that could harm your brand.

Your business will die without revenue. So why do so many law firms slash their marketing budgets at the exact moment they desperately need more cash? 

Yes, the platform known for viral cat videos can actually be a game-changer for legal professionals! Put on your thinking caps and get ready to explore an unconventional side of the legal marketing world: Reddit.

More than 50% of users on mobile and desktop do not click on organic or paid search results. Zero-click searches are on the rise, and lawyers who don’t keep up with the trend will fall behind. 

Three habits stand out in our research among successful law firms: consistency, measuring results and regular reviews. We’re delving into these insights to help seed your long-term marketing success by developing short-term habits that are proven to yield results.