With a little preparation, summer could be a highly profitable and enjoyable season at your law firm. We're sharing five ways to prepare now for summer, including allocating more resources, boosting team morale, investing in networking, and marketing your summer associate program.The Summer Advantage: 5 Ways for Law Firms to Make the Most of Summer Read More
Category: Legal Marketing
The Press Release Revival
Today, we’re explaining why this seemingly old-school technique deserves a place in your suite of marketing tactics.The Press Release Revival Read More
Does SEO Make Sense for B2B Law Firms?
SEO is often misunderstood as being solely focused on generic web searches. However, the queries and personas you decide to target are up to you! As a B2B firm, you can use SEO to build online credibility rather than cast a wide net.Does SEO Make Sense for B2B Law Firms? Read More
Calibrating Your Social Media Posts: Is Your Content Still Resonating?
Social media plays a key role in establishing your brand and generating referrals. If it has been quite a while since you last updated your social strategy, you might be noticing a decrease in visibility and engagement. At the very least, you might be seeing no growth.Calibrating Your Social Media Posts: Is Your Content Still Resonating? Read More
Back to Basics: Let’s Talk About Meta Descriptions for Law Firm Websites
When you hear “meta description,” you might be tempted to immediately tune out. However, the meta description is not some complicated technical term or SEO gibberish—it’s a simple, powerful tool for communicating with Google and with your audience.Back to Basics: Let’s Talk About Meta Descriptions for Law Firm Websites Read More
Is It Time to Rebalance Your Lead-Gen Portfolio?
It’s no secret that volatility is the price of admission when it comes to lead generation. While the market, the algorithms, and your audience’s interests can change on a dime, there’s good news: you can take steps to manage risk by controlling your own decisions through diversification.Is It Time to Rebalance Your Lead-Gen Portfolio? Read More
Lead Magnets for Lawyers: A Primer
Lawyers are no strangers to the art of persuasion, but in today's world of digital marketing, they must also be masters of the lead magnet. The right lead magnet can be a powerful tool for any law firm looking to generate and nurture leads.Lead Magnets for Lawyers: A Primer Read More
Does Google Care About Accessibility?
SEO, or Search Engine Optimization, is about more than just catering to the search engines. You need to design a website that’s optimized for all your visitors—and Google will reward your efforts, even though “accessibility” on its own is not a ranking factor.Does Google Care About Accessibility? Read More
Why Is SEO for Law Firms So Expensive?
Attorneys often have sticker shock when they realize just how much good Search Engine Optimization (SEO) costs. The truth is that SEO, when done the ethical way in accordance with Google’s best practices, is time-intensive.Why Is SEO for Law Firms So Expensive? Read More
Google or Bing, or Both?
As searchers, people tend to be religiously committed to their search engine of choice. But how about on the business side? How big is the difference between Google and Bing when it comes to SEO, and do attorneys need to be worried about optimizing for both search engines?Google or Bing, or Both? Read More