Legal Marketing & Web Design Blog

aristotle
Legal Marketing
How to Engage Your Target Audience with Blogs
Writers often find themselves stumped on what they can do to make their blogs unique and riveting to their target audience. This is a lesson that has no expiration; whether you are in the process of writing your first blog, or already consåider yourself a seasoned vet in content writing, all writers stand at the...
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Legal Marketing
What Should a Good Landing Page Have and Do You Need One?
A landing page is a short, unique single webpage that appears after a user clicks on a marketing promotion or advertisement. This page specifically requests a certain action from a visitor, such as a form fill out or a click-to-call button.  What Should My Landing Page Look Like? A landing page should be simple and...
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chess piece with crown
Legal Marketing
Why Content Is King
In January 1996, American software developer and entrepreneur Bill Gates published an essay entitled “Content is King.” Who knew that over 25 years later, content marketers would still be throwing this phrase around when developing effective digital marketing strategies for brands worldwide. But, is it time we shift gears? Should content still be considered king?...
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someone sipping coffee while on google
Legal Marketing
Google's Webmaster Guidelines - What You Need To Know
As of December 2021, Google has 86.19% of the market share for search engine use on desktops. It is imperative to have your website appear within Google’s search engine results in order to stay competitive. For those who have no idea where to start, Google hasn’t left you totally in the dark. Google has released...
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Legal Marketing
Video Marketing Part 3: Promoting and Distributing Video Content 
Last week we discussed how to create video content. For our final week, we’re diving into four things to consider when promoting and distributing video content.  4 Things To Consider When Promoting and Distributing Your Videos  After selecting a respectable videographer and creating engrossing content, the next thing that law firms need to consider is...
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Legal Marketing
What's Right for My Firm? SEO vs. SEM
Acronyms are a favorite among marketers and it can get confusing figuring out what’s what and how a particular acronym can help your firm reach its goals. Two terms that are very closely related and sound similar are SEO and SEM. Standing for Search Engine Optimization and Search Engine Marketing respectively, these terms are similar...
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Legal Marketing
New Web Accessibility Guidance from the DOJ
Today the Department of Justice issued guidance on web accessibility and the Americans with Disabilities Act. Stressing the importance of internet accessibility, the guidance states:   “A website with inaccessible features can limit the ability of people with disabilities to access a public accommodation’s goods, services, and privileges available through that website—for example, a veterans’ service...
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cartoon image of a woman in a video with her hands up and a play button
Legal Marketing
Video Marketing Part 2: Planning and Creating Video Content 
Last week we discussed what to look for in a videography company. This week we’re diving into three things to consider when planning and creating video content.  Who Is Your Target Audience?  As with any piece of marketing material, the best way to decide what video content to produce is to determine the target audience....
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Website Design
Your Top Five Website Questions Answered
 We’ve rounded up the questions we receive most often from attorneys 1. How do I know when my website needs updating? When updating a website, both technical requirements and the competitive landscape must be considered. Technical requirements are continuously evolving, punctuated by shifts in standards regarding such things as security requirements, ADA compliance, and Google’s...
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