Your conversion rate drops by about 4.42% for every second a visitor must wait for your website to load. This means that you could have killer keywords and tons of backlinks, but poor web performance could thwart even the best SEO strategy!
Many agencies limit their SEO offerings to...
Knowing what to post to your law firm's social media accounts can be difficult. It can feel even more difficult trying to post for your services, rather than a product. And being part of a professional services industry, there’s a fine line between professionalism and cliche. When planning your social media...
Google makes hundreds of changes to its algorithms each year. Most of them receive very little attention beyond the niche practitioners of the SEO world. However, last month Google announced a new Helpful Content Update—what are the implications for you?
This article explains the Helpful Content Update and offers...
Shortcuts can be very tempting when you are vetting digital agencies. Certifications can certainly help set a reputable agency apart from the crowd—but do you know what these accreditations really mean?
Though many agencies tout being a Google Partner, there is a lot of misunderstanding around what this qualification...
It’s okay, you can admit it—you have judged a book by its cover. We all have! The bad news is that, on your website, people will pass similar judgment on your attorney profile. The good news is that any attorney profile can be tweaked and polished according to best practices.
Optimization is for machines and blogs are for people—but a website has to satisfy both people and search engines. So what’s the solution?
Start by obeying the cardinal of content: Never write content purely for SEO. Instead, your goal should be to create content that helps site visitors.
Do you really need to spend money to make money? If your firm is new or small, and you have a shoestring budget, you can still succeed with online marketing. However, you must be prepared to invest some time or money (and in most cases, both), to achieve results.
Geofencing is a widely misunderstood yet powerful tool for legal marketing. It’s been gaining traction in recent years, and many firms have questions about how to successfully implement geofencing. This is a primer on geofencing for law firms—including what to avoid and how to get started.
In this...
Since we perform a lot of website audits, we put together this list of the five most common SEO mistakes that we see among law firms’ websites. The good news is that every one of these mistakes is fixable.
Whether you are working with an agency for SEO, doing...
Law firms that provide services in multiple languages should offer multilingual website content. But is it really possible to achieve a high-quality result with an automated translation service like Google Translate? What is the best strategy for crafting a multilingual website?
Your firm has two basic options when it...
