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Legal Marketing

Accessibility Overlay Tools on Law Firm Websites Are on the Rise—Here’s What You Need to Know

Accessible websites are a requirement for enabling disabled people to use the Internet—and people with disabilities make up 26% of the population, according to the CDC. Accessibility is more than a legal issue; it’s a powerful design framework that ultimately helps everyone.

Over the past few years, we have...

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Legal Marketing

Changing the Digital Landscape, One Accessible Legal Website At A Time

When it comes to creating good websites, most web developers are quick to say that they prioritize the user experience. Unfortunately, most don’t consider the experience of visitors using assistive technologies. In fact, one study found that more than 90% of websites are inaccessible to people with disabilities who rely on assistive...

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Website Design

Creating a Law Firm Website for Referral Validation: What You Need to Know

If your law firm primarily gets cases via referrals, then lead generation is probably not a high priority for you when it comes to online marketing. However, a website is still important—and there are unique considerations when designing a website for referral validation.

Referrals are so special. You previously...

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Website Design

Simplification and Logo Debranding—Is It Time to Rethink Your Firm’s Logo?

A logo is a bite-sized design with a super-sized responsibility. This tiny emblem must encapsulate your values, your services, and your firm’s brand identity in a simple design. But as times change and your firm grows, your logo might need to change, too. 

This article explains a new...

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Legal Marketing

Setting Appropriate Expectations With Your Law Firm’s Website 

Your law firm’s website establishes expectations for your potential clients and current clients alike. It’s typically the first or one of the first places where potential clients learn about your firm. Your website makes a first impression not dissimilar from the view of office space from the street. Does your website have...

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Legal Marketing

Your Top Five Website Questions Answered

 We’ve rounded up the questions we receive most often from attorneys 1. How do I know when my website needs updating? When updating a website, both technical requirements and the competitive landscape must be considered. Technical requirements are continuously evolving, punctuated by shifts in standards regarding such things as security requirements, ADA compliance, and...
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