Your conversion rate drops by about 4.42% for every second a visitor must wait for your website to load. This means that you could have killer keywords and tons of backlinks, but poor web performance could thwart even the best SEO strategy!
Many agencies limit their SEO offerings to...
Accessible websites are a requirement for enabling disabled people to use the Internet—and people with disabilities make up 26% of the population, according to the CDC. Accessibility is more than a legal issue; it’s a powerful design framework that ultimately helps everyone.
Over the past few years, we have...
When it comes to creating good websites, most web developers are quick to say that they prioritize the user experience. Unfortunately, most don’t consider the experience of visitors using assistive technologies. In fact, one study found that more than 90% of websites are inaccessible to people with disabilities who rely on assistive...
If your law firm primarily gets cases via referrals, then lead generation is probably not a high priority for you when it comes to online marketing. However, a website is still important—and there are unique considerations when designing a website for referral validation.
Referrals are so special. You previously...
Digital marketing is about generating leads and drumming up business—and often, there’s not much room in the conversation for empathy. Web visitors represent dollar figures, right? Is there even a metric for empathy?
Good news: You can center empathy in your marketing strategy and still achieve your business goals!...
A logo is a bite-sized design with a super-sized responsibility. This tiny emblem must encapsulate your values, your services, and your firm’s brand identity in a simple design. But as times change and your firm grows, your logo might need to change, too.
This article explains a new...
Your law firm’s website establishes expectations for your potential clients and current clients alike. It’s typically the first or one of the first places where potential clients learn about your firm. Your website makes a first impression not dissimilar from the view of office space from the street. Does your website have...
