Legal Marketing & Web Design Blog

When building a website there are many aspects to consider; design, content, and images. But beyond these, there are a few factors that are vital to ensure your website is successful. Success can be measured in different ways but making sure you hit these targets will ensure you set your website up to rank well...

A landing page is a short, unique single webpage that appears after a user clicks on a marketing promotion or advertisement. This page specifically requests a certain action from a visitor, such as a form fill out or a click-to-call button.  What Should My Landing Page Look Like? A landing page should be simple and...

 We’ve rounded up the questions we receive most often from attorneys 1. How do I know when my website needs updating? When updating a website, both technical requirements and the competitive landscape must be considered. Technical requirements are continuously evolving, punctuated by shifts in standards regarding such things as security requirements, ADA compliance, and Google’s...

It’s hard to believe that we developed and launched our first attorney website 15 years ago. So much has changed since then. Technology, consumer behavior, digital content consumption habits and the legal industry’s embrace of digital marketing are drastically different today. As a company, we’ve changed a lot too.  When we were founded in 2006,...

Most of us know that reviews are a key ingredient in business success. Reviews can increase the perceived trustworthiness of a company, shorten the time to make a purchase decision, and help convert website traffic into clients. Reviews are a form of “social proof,” a term coined by Robert Cialdini, author of Influence: The Psychology...

With 2021 underway, now is the perfect time to revamp your website. But not all changes are beneficial. Some seemingly innocent changes to your website can actually do more harm than good. Here are just a few to keep in mind when deciding to update your website: 1. Lack of Focus On Your Homepage Despite...

It’s safe to say that 2020 has been a crazy year full of change! But one thing that’s held constant is Zola’s commitment to helping law firms grow through effective digital marketing and attractive website design built to convert visitors into clients. Here are just a few of our favorite launches from this year: Stein...

The internet is often the first place people go when looking for legal services. Appearances count, and you don’t want their first impression of your firm to be outdated photos, incorrect information, and broken links. It is integral to the growth of your firm to make sure your website is up to date, so that...

There are many reasons law firms decide to take the leap and invest in video marketing. Videos provide prospective clients with another way to learn about services and/or products, which can build trust and help drive conversions. Also, video content is shareable on social media and provides an additional way for people to find your firm in local searches.