Inclusion is powerful. When you see a sign written in your language, or a photo that looks like you, empowerment is the result. But as a designer, it can be difficult to see beyond your own cultural group. This can be a big problem with law firm websites where the content primarily...
Your website is the digital face of your business. Not only does your site need to accurately represent you, but it also needs to establish trust from the moment someone clicks onto your site. You need more than pretty pictures and confident copy—you need a secure website.
A law...
For 223 million people and an average stream time of 3.2 hours per day, Netflix is more than a platform—it’s an escape. This clever content machine aims to captivate you and keep you watching for hours…and hours and hours and hours.
What can we learn from Netflix as legal...
A call to action (CTA, for short) is a way you ask someone to do something on your site. It could be a “sign up” button or a “book a call” widget. Some CTAs are far more effective than others—and we’re sharing five ways you can improve your CTAs.
Delivering a good user experience can make or break a website. The good news is that UX isn’t a mystery. We know what works, and so can you! The bad news is that shoddy UX can tank a website’s reputation as well as its ranking.
This article defines UX,...
Every day, we hear from lawyers who are planning to go out on their own in the coming months. They will need branding and a website. But when is the right time to start developing a site? One month before the launch of the firm? 12 months?
Time is...
Your conversion rate drops by about 4.42% for every second a visitor must wait for your website to load. This means that you could have killer keywords and tons of backlinks, but poor web performance could thwart even the best SEO strategy!
Many agencies limit their SEO offerings to...
Accessible websites are a requirement for enabling disabled people to use the Internet—and people with disabilities make up 26% of the population, according to the CDC. Accessibility is more than a legal issue; it’s a powerful design framework that ultimately helps everyone.
Over the past few years, we have...
When it comes to creating good websites, most web developers are quick to say that they prioritize the user experience. Unfortunately, most don’t consider the experience of visitors using assistive technologies. In fact, one study found that more than 90% of websites are inaccessible to people with disabilities who rely on assistive...
If your law firm primarily gets cases via referrals, then lead generation is probably not a high priority for you when it comes to online marketing. However, a website is still important—and there are unique considerations when designing a website for referral validation.
Referrals are so special. You previously...
