Long-form content, short attention spans—what to do? Formatting is the unsung hero that keeps readers hooked with dense and lengthy content.  While this piece covers helpful tips for breaking up lengthy content, we must underscore that formatting is not a substitute for careful planning and editing. Make sure your text is strategically organized and concise...

Many of the firms we work with are exiting a contract with a current website host/marketing agency. For most, there is a lot of confusion around this. What do you own? Is this allowed? Am I going to lose everything and have to start over from scratch?

Your prospective clients have countless options for legal counsel. So, do you want to look like your competitors—and blend in—or do you want to stand out? Start with a competitor analysis.

Large images, bad hosting providers, and unoptimized code might be causing your website to load slowly. Luckily, there are ways to fix these problems—and you definitely should.

Losing sleep over losing leads? We’ve got some practical tips to get your law firm back on track, starting with your website conversion page. 

Law firm websites have to change over time. But when? And how? Any why?

When you hear “meta description,” you might be tempted to immediately tune out. However, the meta description is not some complicated technical term or SEO gibberish—it’s a simple, powerful tool for communicating with Google and with your audience.

Lawyers are no strangers to the art of persuasion, but in today's world of digital marketing, they must also be masters of the lead magnet. The right lead magnet can be a powerful tool for any law firm looking to generate and nurture leads.

Here’s a basic guide to conversions on a website, including what a marketing conversion is, what a conversion rate means, and how to track conversions for a lawyer website.