Legal Marketing & Web Design Blog

Man on his laptop looking at Omnizant's Google My Business page
Technology
Something in Google Isn’t Right, Can I Change It?
Perhaps you are doing a branded search on Google and come across something that doesn’t seem quite right. You notice that your company name is misspelled. You begin to panic, you don’t want people to see an error for your own name! You wonder if this is something that can be fixed or if you have to endure the embarrassment. I am here to tell you that it can be repaired.
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Computer screens in modern office
Website Design
2020 Design Do's + Don'ts
As technologies and techniques evolve over time, so do popular trends in website design. Most importantly, as the understanding of how people view and use websites grows, these trends take shape around not just what looks better, but also what works better. Here are some of the top trends in web design in 2020, and some of the top web design faux pas that we see.
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Attorney on cell phone
Legal Marketing
Delivering Value to Clients (and Prospects) During the COVID-19 Crisis
As the COVID-19 crisis sweeps the nation and the rest of the world, attorneys will be a valuable resource in the weeks ahead. The coronavirus pandemic will have a dramatic impact on individuals, families and businesses. The potential for bankruptcies, family conflict, personal injuries, employment-related disputes, and other controversies means that lawyers must stand ready to serve their clients and the community at large.
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Person on a tablet and laptop
Technology
A Few of Our Favorite Things
We often hear from legal professionals who are “too busy chopping wood to sharpen the axe.” That is they spend so much time working in their practices (juggling demanding client matters) that they don’t work on their practices. Marketing professionals can also fall victim to this pattern if they’re not careful. At Omnizant, our team is dedicated to continually strengthening their knowledge of digital marketing best practices and leveraging industry-leading tools that will help increase our clients' visibility and generate more business.
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woman who is hearing impaired looking at her computer
Website Design
Website Accessibility Principle #4: Robust
Several weeks ago, in our continued exploration of web accessibility best practices, we shared an overview of the understandable principle. Today, in part four of our series, we’re exploring the final principle of the WCAG 2.0: robust.
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senior man looking at his tablet
Website Design
Website Accessibility Principle #3: Understandable
According to Seyfarth Shaw, a Chicago-based law firm, the first half of 2019 saw a 12% increase in ADA Title III lawsuits filed in federal court. Many experts have warned that this number will continue to rise in the coming months.
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Legal Marketing
Are You Leveraging LinkedIn?
With over 660 million users in more than 200 countries, LinkedIn is undoubtedly the leading social networking site for professionals. Despite its popularity, we regularly hear from attorneys who aren’t quite sure how to foster engagement on the platform and leverage it for referrals.
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scrolling through a smartphone
Website Design
Website Accessibility Principle #2: Operable
Web accessibility has made headlines in recent months with a number of senators calling for additional clarification of website accessibility requirements from the DOJ. While the future around web accessibility regulation remains uncertain, it's important that business owners understand prevailing standards. We're exploring these considerations in a series of blog posts where we tackle the four key principles of the WCAG 2.0.
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two people shaking hands making a referral deal
Legal Marketing
Cultivate the Best Referrals Possible: Focus on Clients First
Lawyers struggle with cultivating and nurturing relationships with clients to broaden their network. There is significant fear and lack of confidence over not fully grasping the client attraction process, and a process it is. Too often, we see lawyer clients frustrated that while their efforts are unabated, their client generation is minimal.
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