Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user experience, boost SEO, and increase conversion rates. By crafting clear, action-oriented anchor text, you can guide potential clients seamlessly through your site, ensuring they...

Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you share similar prospects. Keeping an eye on the competition is a fine art. The two most important...

The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP.

The best kept secret in content strategy is that you can drive additional traffic by simply improving and updating your existing content. A rewrite can be a highly valuable, highly underrated contribution to your SEO—if performed properly. Search engine algorithms are constantly evolving, prioritizing quality and relevance. Herein lies the power of the rewrite. By...

The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss. If your firm has had a site online for quite a few years, you’ve likely accrued some good back links and, as a result,...

Your reputation is like a bull in a china shop—you’ve got to take charge of it before it’s out of control and deals serious, irreparable damage.  The truth is that you already have an online reputation, whether you’re actively investing in it or not. In today’s cautious consumer landscape, your reputation is arguably more important...

Coaches and lawyers have a lot in common. To drive positive outcomes and get the best out of your people, here are some lessons for lawyers from Coach Ted Lasso’s playbook. The hit TV show Ted Lasso came out in the summer of 2020. Most Americans were under some form of COVID restrictions, and tensions...

Technology evolves rapidly, but human behavior remains relatively constant. This is particularly evident in online information-seeking behavior, where users are more inclined to scan than read word for word. 

Converting leads into clients is a delicate process—but no moment is more delicate than signing that retainer agreement. Strong bottom of the funnel systems can help you close more deals. Attracting prospects is not the whole game! You need a robust bottom of the funnel system to actually get people signed.  Here are five things...

Beware the ides of March! Et tu, Google? March was a big month for Google, with a core update targeting spam and low-quality content. Your website may be affected—possibly negatively.