SEO, or Search Engine Optimization, is about more than just catering to the search engines. You need to design a website that’s optimized for all your visitors—and Google will reward your efforts, even though “accessibility” on its own is not a ranking factor.
Does Google Care About Accessibility? Read More

Why Is SEO for Law Firms So Expensive?
Attorneys often have sticker shock when they realize just how much good Search Engine Optimization (SEO) costs. The truth is that SEO, when done the ethical way in accordance with Google’s best practices, is time-intensive.
Why Is SEO for Law Firms So Expensive? Read More

Google or Bing, or Both?
As searchers, people tend to be religiously committed to their search engine of choice. But how about on the business side? How big is the difference between Google and Bing when it comes to SEO, and do attorneys need to be worried about optimizing for both search engines?
Google or Bing, or Both? Read More

Creating a Cohesive Digital Presence
If you have a cohesive digital presence, there is no doubt about who you are, what you do, and how you can help prospects—regardless of where someone lands first.
Creating a Cohesive Digital Presence Read More

Getting SEO Buy-In from Partners
You’re ready to invest in SEO, but another partner is hitting the brakes. Frustration is at an all-time high. Despite your conviction that now is the time to grow your law firm through SEO, you’re stymied by their reluctance and you can’t seem to break through.
Getting SEO Buy-In from Partners Read More

Honoring Women in Legal History
To commemorate Women’s History Month—which spans the entire month of March—we’re celebrating some lesser known, yet pioneering female American law students, attorneys, civil rights activists, a judge and even a court reporter, who fought prejudice and succeeded.
Honoring Women in Legal History Read More

Understanding Google PageSpeed Insights
You may have been sent a report on your website or run one yourself using PageSpeed Insights to check the speed of your website. This tool throws a lot of information at you and it can be hard to interpret correctly without all the context behind the metrics. A low performance score can be concerning,...
Understanding Google PageSpeed Insights Read More

Understanding Search Intent and How It Impacts Your SEO Strategy
Are you struggling to optimize your SEO strategy? Search intent is often overlooked by marketers. Understanding search intent can make a big difference in driving traffic and boosting conversions on your site.
Understanding Search Intent and How It Impacts Your SEO Strategy Read More

The Rise of Dark Social: What Firms Should Know
Dark social can be powerful for your business—but it’s tricky to strategize around.
The Rise of Dark Social: What Firms Should Know Read More

Pillar Content Is the Core of Smart Content Marketing. Here’s Why
Pillar-cluster is a system for producing and organizing content that is easy to learn and implement. Attorneys can use this powerful model to rise in the rankings.
Pillar Content Is the Core of Smart Content Marketing. Here’s Why Read More