Extra! Extra! Read all about it! Extraordinary news is published on the front page of the newspaper for maximum exposure, a strategy that helps communicate important news quickly—and helps publishers sell their papers faster. Similarly, law firm websites can utilize the “above the fold” technique to deliver a better user experience and increase engagement. What...

There is a fierce debate—and a ton of misinformation—about whether or not you should date new content on your website. We’re going to clear up the rumors and lay out the facts. Spoiler alert: you can’t fool search engines with backdating! The inspiration for this article came from a recent conversation we had with a...

Want your content to reach more people? Employee engagement may be key to your success.  Content marketing strategy is 50% content and 50% delivery. This means that excellent content can fall flat if the distribution is mismanaged. Far too often, we see law firms create good content but fail to distribute it. These firms struggle...