Over the past decade, the first page of Google’s search engine results has evolved. From the introduction of the Knowledge Graph and Map Pack to the arrival of the Top Stories section and Local Service Ads (LSAs), change has become a constant for users of the search engine giant. Understanding the different elements of the...
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Category: Legal Marketing
Optimizing Your Law Firm’s Website for Voice Search
Hey Siri, Okay Google, Alexa…where can I find a good lawyer? Robot assistants have made verbal queries easier and more popular than ever. But what does this mean for attorney websites? Is it really necessary to optimize your law firm’s website for voice search? You can and you should optimize—because voice search is not going...
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Personalization in Law Firm Marketing
Personalization is a trend we see in many other industries, but law firms have been slow to embrace it. Study after study proves that tailored marketing communications are far more effective than generic appeals—so what gives? On the one hand, lawyers are experts at personalization. Lawyers are incredibly skilled at remembering the specific details of...
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Google’s Map Pack: What All Law Firms Should Know
We’d like to introduce you to a free, little-known tool from Google that can help you skip to the top of the search engine results and connect with local clients. Say hello to Google Map Pack! The Internet is a seriously competitive space for law firms and attorneys. You need every advantage if you’re going...
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Website Privacy Policy Requirements for Attorneys
By: Donata Stroink-Skillrud, Esq., CIPP In this modern day and age, most attorneys and law firms have a website where they list the services that they offer, provide valuable insights into novel legal issues, and connect with current and prospective clients. Attorney websites usually achieve these goals through contact forms, email newsletter sign-up forms, appointment...
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TikTok For Attorneys
Last year, TikTok was the most visited website on the internet, surpassing Google, YouTube and Facebook for the top spot. With this surge in popularity, it’s no surprise that law firms are considering if, and how, to leverage the platform. In this video, Omnizant’s Social Media Manager, Madeline, provides a great primer for attorneys that...
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Content Requirements When Launching a New Website for Your Law Practice
When we kick off a website project, one of the first questions we are often asked by attorneys is, “how many pages of content do I need before we take this live?” There’s no magic number that will promise success. Instead, we like to focus on building a robust website and content strategy centered around...
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Content Gap Analysis – A Primer for Attorneys
What is Content Gap Analysis? Content Gap Analysis is the process you can use to determine the existing gaps in your website content strategy. If there are gaps in your content when your potential client visits your website, you may lose them before they have decided to contact your firm. Content Gap Analysis is the...
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5 Things Your Digital Marketing Agency Won’t Tell You
This article was originally included in Trial Magazine, published by the American Association for Justice. Most law practices rely on third-party consultants or agencies for website development and online marketing assistance. Unfortunately, not all providers are transparent. Knowing the right questions to ask (and who to hire) can be challenging if you aren’t well versed in...
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Tackling Web Copywriting On Your Own – Tips to Keep In Mind
Tackling web copywriting on your own can feel daunting. As an attorney, you likely recognize your strengths – and most attorneys do not identify as marketers or copywriters. As daunting as it may feel, and as much as you may want to outsource copywriting to a professional, you’re likely to find yourself tackling copywriting for...
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