Wouldn’t it be nice if digital marketing were like a vending machine? Insert cash and get exactly what you expect to receive—if only! Unfortunately, it can be surprisingly difficult to figure out what helped and what hurt your marketing efforts. Put out four blog posts and get…no traffic? Insert one backlink and leap five spots...
Attribution in Digital Marketing Can Help Your Law Firm Spend Smarter. Here’s How. Read More
Category: Legal Marketing
Is Your Site Delivering a Good User Experience?
Delivering a good user experience can make or break a website. The good news is that UX isn’t a mystery. We know what works, and so can you! The bad news is that shoddy UX can tank a website’s reputation as well as its ranking. This article defines UX, explains why UX matters, and offers...
Is Your Site Delivering a Good User Experience? Read More
Website Performance and SEO, They Go Hand in Hand
Your conversion rate drops by about 4.42% for every second a visitor must wait for your website to load. This means that you could have killer keywords and tons of backlinks, but poor web performance could thwart even the best SEO strategy! Many agencies limit their SEO offerings to common tactics like on-site optimization, link-earning,...
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The 4 Types of Social Media Posts
Knowing what to post to your law firm’s social media accounts can be difficult. It can feel even more difficult trying to post for your services, rather than a product. And being part of a professional services industry, there’s a fine line between professionalism and cliche. When planning your social media content, stick to the...
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Google’s Helpful Content Update Is Here. Will It Impact Your Law Firm’s Ranking?
Google makes hundreds of changes to its algorithms each year. Most of them receive very little attention beyond the niche practitioners of the SEO world. However, last month Google announced a new Helpful Content Update—what are the implications for you? This article explains the Helpful Content Update and offers four key content creation principles to...
Google’s Helpful Content Update Is Here. Will It Impact Your Law Firm’s Ranking? Read More
Google Partner Status—What Does It Really Mean?
Shortcuts can be very tempting when you are vetting digital agencies. Certifications can certainly help set a reputable agency apart from the crowd—but do you know what these accreditations really mean? Though many agencies tout being a Google Partner, there is a lot of misunderstanding around what this qualification actually means. This article explains the...
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Attorney Profile Updates—Key Considerations
It’s okay, you can admit it—you have judged a book by its cover. We all have! The bad news is that, on your website, people will pass similar judgment on your attorney profile. The good news is that any attorney profile can be tweaked and polished according to best practices. Attorney profiles are incredibly important...
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Optimizing Your Law Practice’s Blog Articles for the Search Engines
Optimization is for machines and blogs are for people—but a website has to satisfy both people and search engines. So what’s the solution? Start by obeying the cardinal of content: Never write content purely for SEO. Instead, your goal should be to create content that helps site visitors. The trick here is that useful content...
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Finding Online Success with a Limited Marketing Budget
Do you really need to spend money to make money? If your firm is new or small, and you have a shoestring budget, you can still succeed with online marketing. However, you must be prepared to invest some time or money (and in most cases, both), to achieve results. There is no magic bullet when...
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Geofencing for Law Firms: A Quick Guide
Geofencing is a widely misunderstood yet powerful tool for legal marketing. It’s been gaining traction in recent years, and many firms have questions about how to successfully implement geofencing. This is a primer on geofencing for law firms—including what to avoid and how to get started. In this article, we explain how geofencing works, the...
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