SEO requires patience—but that doesn’t mean you should be left wondering when you’ll get a return on your investment.
How Long Does SEO Take for Law Firms? Read More
The Game-Changing Potential of Earned Media for Lawyers
In today's legal landscape, where visibility and credibility reign supreme, earned media is a powerful tactic that lawyers can use to cultivate their professional image and earn client trust.
The Game-Changing Potential of Earned Media for Lawyers Read More
Is There Such a Thing As Too Much Content?
It’s now easier than ever to crank out a ton of content to compete online—but is flooding the Internet with content the best way to succeed in an increasingly crowded arena?
Is There Such a Thing As Too Much Content? Read More
Taglines for Lawyers: Crafting a Memorable Slogan for Your Practice
In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start.
Taglines for Lawyers: Crafting a Memorable Slogan for Your Practice Read More
Bounce Rates 2.0 and Redefining Online Success with GA4
With the recent release of Google Analytics 4 (GA4), bounce rates may look a bit different for your law practice.
Bounce Rates 2.0 and Redefining Online Success with GA4 Read More
LinkedIn Best Practices: June 2023 Algorithm Update
As legal professionals, optimizing your LinkedIn presence is essential to grow your network, engage with potential clients, and showcase your expertise. The platform is moving away from casual, opinionated content and back into a reliable, professional source of information.
LinkedIn Best Practices: June 2023 Algorithm Update Read More
OTT: Is It Time to Leverage This Form of Advertising?
OTT is a powerful form of advertising that law firms can leverage—alongside other digital marketing strategies—to target potential clients at key moments and increase brand awareness.
OTT: Is It Time to Leverage This Form of Advertising? Read More
Internal Linking Made Easy: A Quickstart Guide for Legal Professionals
Internal linking is the backseat driver you always wanted. These links serve as a roadmap for search engines, and they can even boost a user’s trust in your website. For such a powerful outcome, internal links are relatively simple to implement.
Internal Linking Made Easy: A Quickstart Guide for Legal Professionals Read More
Threads Is Taking on Twitter —Should Attorneys Be Using It?
Threads is the newest app from Meta/Instagram/Facebook—and it’s super hot right now. But before you hop on the bandwagon, make sure you know what to expect.
Threads Is Taking on Twitter —Should Attorneys Be Using It? Read More
GA4 Is Here. Is Your Firm Ready?
As of July 1st, 2023, Google Universal Analytics is gone—and its powerful successor GA4 has taken its place. What does this mean for law firms?
GA4 Is Here. Is Your Firm Ready? Read More