Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business hours. 

It’s a brand new year and a brand new algorithm. To unlock the potential of SEO in 2024, law firms must adapt and update their digital strategies to rise to the top of the SERP.

We’ve seen it all in our 15+ years of working in legal marketing, and we’re here to help you and your firm steer clear of common (yet totally avoidable) mistakes. Like forgetting to do fundamental research before splashing out on a new campaign. 

It’s like chocolate and peanut butter—you don’t have to pick, and they’re better together! Your offline and online ads can work better if you combine them into a mutually supportive campaign. Invest in both to enjoy the biggest returns on your investment. 

Attorney websites rely on SEO to reach people, and this update significantly impacts several ways in which your legal site approaches optimization and lead generation. 

Keyword density is no longer considered a ranking factor. But keywords can still make or break your digital marketing efforts.

The holidays are almost here—but there’s still time to share a message of good cheer with your audience!  Here are some best practices—and some pre-written messages—in case your workshop is running a bit behind schedule this season.

The number of people clicking through to your website is obviously a key metric for the success of your business—but did you know click data is also a ranking factor on Google? 

Ranking high in the SERP is a serious accomplishment, but rankings won’t pay the bills. Unfortunately, it’s all too easy to congratulate yourself on ranking without correlating it with revenue—and many SEO agencies fail to link the two.