Your prospective clients have countless options for legal counsel. So, do you want to look like your competitors—and blend in—or do you want to stand out? Start with a competitor analysis.
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Optimizing for State and National Searches: What Law Firms Should Know
We often hear from law firms who tell us they want to be on the first page of the SERPs for state and even national searches. Wider net, more fish—right? Er, not quite.
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Account-Based Marketing: A Primer for Lawyers
With more data and more targeting options available through platforms like LinkedIn, account-based marketing (ABM) has never been more feasible for smaller businesses—including law firms.
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Balancing Act: Navigating Work-Life Integration as a Millennial Attorney and Firm Owner
Self-care is far more revolutionary—and far more essential—than most people realize. Among all the professions, the legal industry is rife with some of the most serious work-life balance challenges. In particular, Millennials are uniquely squeezed by economic and social demands. Today, we’re exploring tools for lawyers to navigate work-life integration. From tech tools that facilitate...
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Little League, Big Returns: The Power of Local Engagement
The ROI for local engagement is much higher than most lawyers realize. When paired with local press coverage and strategic content creation, sponsoring a local event can even help with your SEO efforts.
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NAP and Local SEO: What You Should Know
NAP and local SEO are vital for lawyers who want to boost their online visibility and attract local clients. Consistency and accuracy are very important.
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AI Tools to Consider Adding to Your MarTech Stack
While artificial intelligence is not about to replace human beings when it comes to legal marketing, the truth is that AI tools can improve your law firm's marketing workflow.
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Attorney SEO: Intro to Long-Tail Keywords
Long-tail keywords can help you connect with potential clients who need exactly what you provide. However, it’s critical to find the right keywords and implement them correctly.
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Content Planning: Let’s Go Beyond the Surface
Review and next steps
You need a comprehensive content plan before you start cranking out content. Make sure you’re clear on your topic, keywords, persona, and call to action before you start writing.
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How to Get More From Your Blog Posts
If you only share your blog posts to your website, then you are seriously under-leveraging your resources. But there’s good news! It’s relatively easy to get more mileage from a great blog post, once it’s written. Ready to say hi to higher ROI?
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