Your reputation is like a bull in a china shop—you’ve got to take charge of it before it’s out of control and deals serious, irreparable damage.  The truth is that you already have an online reputation, whether you’re actively investing in it or not. In today’s cautious consumer landscape, your reputation is arguably more important...

Coaches and lawyers have a lot in common. To drive positive outcomes and get the best out of your people, here are some lessons for lawyers from Coach Ted Lasso’s playbook. The hit TV show Ted Lasso came out in the summer of 2020. Most Americans were under some form of COVID restrictions, and tensions...

Technology evolves rapidly, but human behavior remains relatively constant. This is particularly evident in online information-seeking behavior, where users are more inclined to scan than read word for word. 

Converting leads into clients is a delicate process—but no moment is more delicate than signing that retainer agreement. Strong bottom of the funnel systems can help you close more deals. Attracting prospects is not the whole game! You need a robust bottom of the funnel system to actually get people signed.  Here are five things...

Beware the ides of March! Et tu, Google? March was a big month for Google, with a core update targeting spam and low-quality content. Your website may be affected—possibly negatively.

Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business.  Your social media presence is critical for online success—but it’s now more important than ever, in light of Google’s decision. Don’t underestimate the significance of this update, and don’t...

Long-form content, short attention spans—what to do? Formatting is the unsung hero that keeps readers hooked with dense and lengthy content.  While this piece covers helpful tips for breaking up lengthy content, we must underscore that formatting is not a substitute for careful planning and editing. Make sure your text is strategically organized and concise...

Law firms face unique hurdles in optimizing their online presence—especially firms with broad geographic clientele.

When most people think of Google Advertising, they think of standard PPC ads. But there are more ad types in Google’s ecosystem—including cheaper ads which, in some cases, may have a higher ROI. Here’s what you need to know about Google Ads in 2024, including which Google Ads are best for lawyers. PPC ads are...

Do you know how many potential clients are calling your law firm via your website each month? Many attorneys are unsure, but tracking these calls is essential for measuring your website's return on investment.