For many law firms, a social post is just the name of their most recent blog article and a link. If you’re fancy, it might be an excerpt with an automatic thumbnail. But great content needs a great posting strategy—otherwise, what’s the point?
What Makes a Good Social Post? Read More
Legal Marketing
Stock Photos: Yay or Nay?
We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or harm your SEO, indirectly?
Stock Photos: Yay or Nay? Read More
Legal Marketing
Content Distribution—Think Bigger
Content Distribution—Think Bigger Read More
Legal Marketing
Who’s Actually Reading Your Blog?
Who’s Actually Reading Your Blog? Read More
Domain Age as a Ranking Factor
Google has specifically stated that domain age doesn't impact SEO—so why do older domains rank so well? What can younger firms do to compete?
Domain Age as a Ranking Factor Read More
Open Hours and Your Firm’s Ranking in the Map Pack
Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business hours.
Open Hours and Your Firm’s Ranking in the Map Pack Read More
SEO for Lawyers in 2024: Key Takeaways from the Webinar
It’s a brand new year and a brand new algorithm. To unlock the potential of SEO in 2024, law firms must adapt and update their digital strategies to rise to the top of the SERP.
SEO for Lawyers in 2024: Key Takeaways from the Webinar Read More
5 Marketing Mistakes That Are Holding Your Law Firm Back
We’ve seen it all in our 15+ years of working in legal marketing, and we’re here to help you and your firm steer clear of common (yet totally avoidable) mistakes. Like forgetting to do fundamental research before splashing out on a new campaign.
5 Marketing Mistakes That Are Holding Your Law Firm Back Read More
Offline and Online Advertising—They’re a Team!
It’s like chocolate and peanut butter—you don’t have to pick, and they’re better together! Your offline and online ads can work better if you combine them into a mutually supportive campaign. Invest in both to enjoy the biggest returns on your investment.
Offline and Online Advertising—They’re a Team! Read More
Primer on Google’s Helpful Content System
Attorney websites rely on SEO to reach people, and this update significantly impacts several ways in which your legal site approaches optimization and lead generation.
Primer on Google’s Helpful Content System Read More