As of December 2021, Google has 86.19% of the market share for search engine use on desktops. It is imperative to have your website appear within Google’s search engine results in order to stay competitive. For those who have no idea where to start, Google hasn’t left you totally in the dark. Google has released...
Google’s Webmaster Guidelines – What You Need To Know Read More
Category: Legal Marketing
Video Marketing Part 3: Promoting and Distributing Video Content
Last week we discussed how to create video content. For our final week, we’re diving into four things to consider when promoting and distributing video content. 4 Things To Consider When Promoting and Distributing Your Videos After selecting a respectable videographer and creating engrossing content, the next thing that law firms need to consider is...
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What’s Right for My Firm? SEO vs. SEM
Acronyms are a favorite among marketers and it can get confusing figuring out what’s what and how a particular acronym can help your firm reach its goals. Two terms that are very closely related and sound similar are SEO and SEM. Standing for Search Engine Optimization and Search Engine Marketing respectively, these terms are similar...
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New Web Accessibility Guidance from the DOJ
Today the Department of Justice issued guidance on web accessibility and the Americans with Disabilities Act. Stressing the importance of internet accessibility, the guidance states: “A website with inaccessible features can limit the ability of people with disabilities to access a public accommodation’s goods, services, and privileges available through that website—for example, a veterans’ service...
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Video Marketing Part 2: Planning and Creating Video Content
Last week we discussed what to look for in a videography company. This week we’re diving into three things to consider when planning and creating video content. Who Is Your Target Audience? As with any piece of marketing material, the best way to decide what video content to produce is to determine the target audience....
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Your Top Five Website Questions Answered
We’ve rounded up the questions we receive most often from attorneys 1. How do I know when my website needs updating? When updating a website, both technical requirements and the competitive landscape must be considered. Technical requirements are continuously evolving, punctuated by shifts in standards regarding such things as security requirements, ADA compliance, and Google’s...
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Video Marketing Part 1: Selecting A Videography Company
There are many reasons law firms decide to take the leap and invest in video marketing. Videos provide website users with another way to learn about services or products, which can build trust and help drive conversions. Also, video content is shareable on social media and provides an additional way for people to find you...
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Quality vs. Quantity: Which Matters Most for SEO?
Every SEO or content strategist will tell you the same thing: content should be the driving force behind every organic marketing campaign. You may have even heard the phrase “content is king” when talking to members of our marketing team. But which matters more for search engines, a high volume of content or well-written, focused...
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The True Cost of Cheap SEO Plans
With thousands of videos and articles exploring search engine optimization (SEO) best practices available for free on the web, the number of SEO “experts” has skyrocketed over the past few years. Many of these providers promise results for surprisingly low rates. Unfortunately, when it comes to SEO, “cheap” isn’t always good.” SEO focuses on the...
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The Importance of Reviewing and Updating Your Website Content
It’s a digital marketing mantra that “content is king.” But content that is old and outdated will have an adverse impact on your search engine rankings. If you want to continue driving traffic to your website, updating old content is essential. In short, there are several reasons to review and update older website content. Feed...
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