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SEO

Allowing Guest Posts on Your Law Firm’s Website: Is It Ever Worth It?

If you have an attorney website, you may have been contacted by someone who wants to write an article for you. Free content sounds pretty sweet, right? Unfortunately, it’s not always a good deal for you and your firm. On the one hand, content is very important to the success of your attorney website. But...
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Legal Marketing

Understanding Your “Invisible” Audience – Bots!

Your law firm’s website has a secret, secondary audience: bots! While your site visitors’ opinions matter most, naturally, search engine bots can actually have a bigger impact on the reach and ranking of your attorney website.  We frequently remind firms that they are writing for multiple audiences, including current clients, prospective clients, and colleagues. But...
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SEO

Good Rankings, Poor Conversions: What’s a Law Firm To Do?

When building a new website, many law firms share the same goals — rank well for popular search terms and generate leads.  Most of the attorneys we work with understand that achieving top spots in the search engine results is no easy feat; search engine optimization (SEO) in the legal industry has grown fiercely competitive,...
Good Rankings, Poor Conversions: What’s a Law Firm To Do? Read More
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Legal Marketing

Why Content Is King

In January 1996, American software developer and entrepreneur Bill Gates published an essay entitled “Content is King.” Who knew that over 25 years later, content marketers would still be throwing this phrase around when developing effective digital marketing strategies for brands worldwide. But, is it time we shift gears? Should content still be considered king?...
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Legal Marketing

Video Marketing Part 3: Promoting and Distributing Video Content 

Last week we discussed how to create video content. For our final week, we’re diving into four things to consider when promoting and distributing video content.  4 Things To Consider When Promoting and Distributing Your Videos  After selecting a respectable videographer and creating engrossing content, the next thing that law firms need to consider is...
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