No matter what you do it is impossible to please everyone. Maybe you had a bad day, and the client was able to pick up on it by how you acted towards them or how service was? Or, maybe the end result wasn’t what they hoped for and they were slightly inconvenienced and that left...
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Category: Legal Marketing
How do I solicit reviews from my clients in an ethical way?
One of the key things you can’t afford to overlook in your digital marketing efforts is getting reviews. Reviews are a form of “social proof,” a term coined by Robert Cialdini, author of Influence: The Psychology of Persuasion. Social proof is generally defined as people copying the actions of others in order to attempt the...
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Rebranding? Here’s the Ultimate Guide on How to Rebrand Successfully
Many firms believe that branding starts with choosing a company name and ends with creating a logo. However, a brand involves way more than that. Your brand identity sets the tone of how your firm operates, whether you are a large practice of over 50 attorneys or a small-town solo practitioner. It should reflect your...
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Zola Media has rebranded as Omnizant, LLC
It’s hard to believe that we developed and launched our first attorney website 15 years ago. So much has changed since then. Technology, consumer behavior, digital content consumption habits and the legal industry’s embrace of digital marketing are drastically different today. As a company, we’ve changed a lot too. When we were founded in 2006,...
Zola Media has rebranded as Omnizant, LLC Read More
I Don’t Have Time For Social Media. Should I Still Set Up Profiles For My Firm?
Setting up profiles on popular social media platforms is something we recommend to virtually all firms. Law firms often ask us how they can best leverage the audience and reach of social media, or put more bluntly, if social media is “worth it”. While the answer varies greatly depending on firm goals, advertising budgets, and...
I Don’t Have Time For Social Media. Should I Still Set Up Profiles For My Firm? Read More
Where Is The Best Place On My Website For Reviews?
Most of us know that reviews are a key ingredient in business success. Reviews can increase the perceived trustworthiness of a company, shorten the time to make a purchase decision, and help convert website traffic into clients. Reviews are a form of “social proof,” a term coined by Robert Cialdini, author of Influence: The Psychology...
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How Come That New Attorney Ranks Better Than Me on Google?
Attracting new clients to your legal website means outranking your competitors, regardless of how long they’ve been practicing. If you have an established law practice, you probably have a client base that has provided you referrals through the years. By now, you may also have a presence on the web as a means of marketing...
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Four Website Changes That Do More Harm Than Good
With 2021 underway, now is the perfect time to revamp your website. But not all changes are beneficial. Some seemingly innocent changes to your website can actually do more harm than good. Here are just a few to keep in mind when deciding to update your website: 1. Lack of Focus On Your Homepage Despite...
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Which Social Media Sites Should My Law Firm Be On?
While your website can offer a lot of insight into the qualifications of your firm, your social media presence can serve as a gateway into the heart of your business, and a window that shows what the people who work there are like. In a world where social media has taken over and become a...
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How Often Should I Redesign My Website?
By redesigning your website, you are ensuring that clients will gain insight into what your firm can offer them and keep up with the ever-changing digital landscape. The internet is often the first place people go when looking for legal services. Appearances count, and you don’t want their first impression of your firm to be...
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