We’ve rounded up the questions we receive most often from attorneys 1. How do I know when my website needs updating? When updating a website, both technical requirements and the competitive landscape must be considered. Technical requirements are continuously evolving, punctuated by shifts in standards regarding such things as security requirements, ADA compliance, and Google’s...
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Category: Website Design
Zola Media has rebranded as Omnizant, LLC
It’s hard to believe that we developed and launched our first attorney website 15 years ago. So much has changed since then. Technology, consumer behavior, digital content consumption habits and the legal industry’s embrace of digital marketing are drastically different today. As a company, we’ve changed a lot too. When we were founded in 2006,...
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Where Is The Best Place On My Website For Reviews?
Most of us know that reviews are a key ingredient in business success. Reviews can increase the perceived trustworthiness of a company, shorten the time to make a purchase decision, and help convert website traffic into clients. Reviews are a form of “social proof,” a term coined by Robert Cialdini, author of Influence: The Psychology...
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Four Website Changes That Do More Harm Than Good
With 2021 underway, now is the perfect time to revamp your website. But not all changes are beneficial. Some seemingly innocent changes to your website can actually do more harm than good. Here are just a few to keep in mind when deciding to update your website: 1. Lack of Focus On Your Homepage Despite...
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How Often Should I Redesign My Website?
By redesigning your website, you are ensuring that clients will gain insight into what your firm can offer them and keep up with the ever-changing digital landscape. The internet is often the first place people go when looking for legal services. Appearances count, and you don’t want their first impression of your firm to be...
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Getting Started with Video Marketing
There are many reasons law firms decide to take the leap and invest in video marketing. Videos provide prospective clients with another way to learn about services and/or products, which can build trust and help drive conversions. Also, video content is shareable on social media and provides an additional way for people to find your firm in local searches.
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Must-Have Pages for Converting More Visitors Into Leads
You're designing an eye-catching website but how does that translate to new leads? Conversion rate optimization is the answer. Conversion Rate Optimization (CRO) is the process of converting visitors into potential customers before they leave your website. To make that happen, let me walk you through the must-have pages every law firm website needs to grow its business.
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2020 Design Do’s + Don’ts
As technologies and techniques evolve over time, so do popular trends in website design. Most importantly, as the understanding of how people view and use websites grows, these trends take shape around not just what looks better, but also what works better. Here are some of the top trends in web design in 2020, and some of the top web design faux pas that we see.
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Website Accessibility Principle #4: Robust
Several weeks ago, in our continued exploration of web accessibility best practices, we shared an overview of the understandable principle. Today, in part four of our series, we’re exploring the final principle of the WCAG 2.0: robust.
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Website Accessibility Principle #3: Understandable
According to Seyfarth Shaw, a Chicago-based law firm, the first half of 2019 saw a 12% increase in ADA Title III lawsuits filed in federal court. Many experts have warned that this number will continue to rise in the coming months.
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