Digital marketing is about generating leads and drumming up business—and often, there’s not much room in the conversation for empathy. Web visitors represent dollar figures, right? Is there even a metric for empathy? Good news: You can center empathy in your marketing strategy and still achieve your business goals! In fact, you might even discover...
Attorney Website Design: Leading with Empathy Read More
Category: Website Design
Simplification and Logo Debranding—Is It Time to Rethink Your Firm’s Logo?
A logo is a bite-sized design with a super-sized responsibility. This tiny emblem must encapsulate your values, your services, and your firm’s brand identity in a simple design. But as times change and your firm grows, your logo might need to change, too. This article explains a new trend called debranding. The decision to alter...
Simplification and Logo Debranding—Is It Time to Rethink Your Firm’s Logo? Read More
Setting Appropriate Expectations With Your Law Firm’s Website
Your law firm’s website establishes expectations for your potential clients and current clients alike. It’s typically the first or one of the first places where potential clients learn about your firm. Your website makes a first impression not dissimilar from the view of office space from the street. Does your website have “curb appeal”? Is...
Setting Appropriate Expectations With Your Law Firm’s Website Read More
What are the most important factors in the design of a website?
When building a website there are many aspects to consider; design, content, and images. But beyond these, there are a few factors that are vital to ensure your website is successful. Success can be measured in different ways but making sure you hit these targets will ensure you set your website up to rank well...
What are the most important factors in the design of a website? Read More
What Should a Good Landing Page Have and Do You Need One?
A landing page is a short, unique single webpage that appears after a user clicks on a marketing promotion or advertisement. This page specifically requests a certain action from a visitor, such as a form fill out or a click-to-call button. What Should My Landing Page Look Like? A landing page should be simple and...
What Should a Good Landing Page Have and Do You Need One? Read More
Your Top Five Website Questions Answered
We’ve rounded up the questions we receive most often from attorneys 1. How do I know when my website needs updating? When updating a website, both technical requirements and the competitive landscape must be considered. Technical requirements are continuously evolving, punctuated by shifts in standards regarding such things as security requirements, ADA compliance, and Google’s...
Your Top Five Website Questions Answered Read More
Zola Media has rebranded as Omnizant, LLC
It’s hard to believe that we developed and launched our first attorney website 15 years ago. So much has changed since then. Technology, consumer behavior, digital content consumption habits and the legal industry’s embrace of digital marketing are drastically different today. As a company, we’ve changed a lot too. When we were founded in 2006,...
Zola Media has rebranded as Omnizant, LLC Read More
Where Is The Best Place On My Website For Reviews?
Most of us know that reviews are a key ingredient in business success. Reviews can increase the perceived trustworthiness of a company, shorten the time to make a purchase decision, and help convert website traffic into clients. Reviews are a form of “social proof,” a term coined by Robert Cialdini, author of Influence: The Psychology...
Where Is The Best Place On My Website For Reviews? Read More
Getting Started with Video Marketing
There are many reasons law firms decide to take the leap and invest in video marketing. Videos provide prospective clients with another way to learn about services and/or products, which can build trust and help drive conversions. Also, video content is shareable on social media and provides an additional way for people to find your firm in local searches.
Getting Started with Video Marketing Read More
Must-Have Pages for Converting More Visitors Into Leads
You're designing an eye-catching website but how does that translate to new leads? Conversion rate optimization is the answer. Conversion Rate Optimization (CRO) is the process of converting visitors into potential customers before they leave your website. To make that happen, let me walk you through the must-have pages every law firm website needs to grow its business.
Must-Have Pages for Converting More Visitors Into Leads Read More