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Technology

Website Accessibility Principle #1: Perceivable

Several weeks ago, we explored the evolution of the American with Disabilities Act (ADA) and the application of this law to internet properties. While formal guidelines have yet to be issued by the Department of Justice (DOJ), the Web Content Accessibility Guidelines (WCAG) 2.0 have emerged as the standard for developing accessible web properties and should be referenced in the design and development process.
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Analytics

Why is Securing your Website Important?

In recent years, web browsers like Google Chrome, FireFox, and Internet Explorer have been cracking down on cyber security, including identifying websites that are not secure. Web browsers have begun warning users when the website they are visiting is not secure. Google Chrome has also started redirecting users to a warning page before they enter a website that is not secure.
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Analytics

Online Marketing Success: A Primer for Practicing Attorneys

In the 12 years Zola Media has been developing digital marketing strategies for the legal community, I’ve encountered countless perspectives from thousands of clients on the value of online marketing. First, those who have integrated the web into their practice are laser-focused on building an online presence to attract clients and achieve financial success.
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Legal Marketing

Why You Should Use Professionals Who Know Legal to Develop and Host Your Website

Did you know that more than 38% of legal consumers use the internet to find an attorney? Or that most consumers vet attorneys by looking at their website, online reviews and other information available on the web? Your firm’s website and online presence have a direct impact on how your firm is perceived by prospective clients. A powerful web presence, which includes an effective website with unique, helpful content and relevant legal information will give you an advantage over firms that don’t take the time to market their firm online.
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Analytics

Do You Know the Answers to These 6 Marketing Questions? You Should.

When you were in law school, you might not have thought about the need to market when you became an attorney. However, once you started practicing, the reality set in that in order to be a lawyer, you need clients, and gaining new clients requires marketing your practice. Time available to market may be in short supply, but you can make the most of it if you have the knowledge base to at least be able to answer these very important marketing questions...
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Analytics

5 Things You Can’t Afford to Omit From Your Online Marketing Efforts

The legal world is a competitive place. If you’re not proactively taking steps to enhance your firm’s online marketing, then the chances are you will be left behind. While you don’t have to exhaust every possible avenue for promoting your firm online, there are certain things that are non-negotiable. Some are easy to do yourself, while others should be left to the pros. According to our visibility team, here are the five things you can’t afford to omit from your online marketing efforts...
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