We often hear from legal professionals who are “too busy chopping wood to sharpen the axe.” That is they spend so much time working in their practices (juggling demanding client matters) that they don’t work on their practices. Marketing professionals can also fall victim to this pattern if they’re not careful. At Omnizant, our team is dedicated to continually strengthening their knowledge of digital marketing best practices and leveraging industry-leading tools that will help increase our clients' visibility and generate more business.

Google Search Console is a free service that allows website owners to learn more about their site’s visibility in Google results, see certain aspects of the site from Google’s perspective, and communicate directly with the search engine.

In the 12 years Zola Media has been developing digital marketing strategies for the legal community, I’ve encountered countless perspectives from thousands of clients on the value of online marketing. First, those who have integrated the web into their practice are laser-focused on building an online presence to attract clients and achieve financial success.