Setting up profiles on popular social media platforms is something we recommend to virtually all firms. Law firms often ask us how they can best leverage the audience and reach of social media, or put more bluntly, if social media is “worth it”. While the answer varies greatly depending on firm goals, advertising budgets, and...
I Don’t Have Time For Social Media. Should I Still Set Up Profiles For My Firm? Read More
Category: Technology
Google’s Page Experience Update: Core Web Vitals
In recent years, Google updates have started to occur on a nearly continuous basis. These updates often affect a small number of queries and it’s easy for them to go unnoticed by the average searcher. Even the larger updates are often unconfirmed by Google. On occasion, however, we see some that are announced in advance...
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Clearing Your Cache and Why It’s Important
The cache is there to make the browsing experience seamless for a user. What is Cache? Every web browser (Google Chrome, Internet Explorer, Safari, Firefox, etc.) aims to pull up web pages as quickly and accurately as possible. If you have visited a website before, your browser likely has saved a version of this webpage...
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Where Is The Best Place On My Website For Reviews?
Most of us know that reviews are a key ingredient in business success. Reviews can increase the perceived trustworthiness of a company, shorten the time to make a purchase decision, and help convert website traffic into clients. Reviews are a form of “social proof,” a term coined by Robert Cialdini, author of Influence: The Psychology...
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Which Social Media Sites Should My Law Firm Be On?
While your website can offer a lot of insight into the qualifications of your firm, your social media presence can serve as a gateway into the heart of your business, and a window that shows what the people who work there are like. In a world where social media has taken over and become a...
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Should My Law Firm Use Hashtags in Our Social Media Posts?
Hashtags are a universal tool across many networks that can help to increase your viewership and engagement. With the explosive growth of social media over the past decade, it’s no surprise that law firms are now leveraging these platforms to reach potential clients. With the average American spending 2 hours and 3 minutes each day...
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Omnizant Wins Three Awards for Legal Website Design
We are very excited to announce that three law firm websites developed by Omnizant have won 2020 WebAwards awarded by the Web Marketing Association. Surprenant & Beneski, PC, a MA estate planning and elder law firm, received the 2020 Best Legal Website Award. The 2020 Outstanding Website Award was awarded to Disability Advocates Group, a...
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Branded PPC vs Non-Branded PPC: Should my practice invest in both?
Pay Per Click (PPC) advertising in the Google Search Network is a great way to get your law firm to the top of the search engine results. Generally speaking, there are two different approaches to this type of advertising: branded PPC campaigns and non-branded PPC campaigns. It’s important to understand how branded and non-branded campaigns differ so you can determine which makes the most sense to help you achieve your marketing goals and allocate your budget accordingly.
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Getting Started with Video Marketing
There are many reasons law firms decide to take the leap and invest in video marketing. Videos provide prospective clients with another way to learn about services and/or products, which can build trust and help drive conversions. Also, video content is shareable on social media and provides an additional way for people to find your firm in local searches.
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The Anatomy of a SERP
There are approximately 3.5 billion daily searches on Google which means there’s a pretty good chance that you have used the search engine at some point during the day. People use Google for many different things -- looking up statistics, figuring out where to go for dinner, searching for an attorney, booking flights, or trying to remember that actor’s name from that movie.
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