Congratulations! You’ve just gained ownership of your Google Business Profile. That’s all that needs to be done, right? Unfortunately, it’s not quite that simple. In order to maximize your visibility across Google products, it is crucial that your Google Business Profile is optimized properly. To start, add your business service and be as detailed as...
How Do I Optimize My Google Business Profile? Is It One and Done? Read More
Category: Technology
I Don’t Have Time For Social Media. Should I Still Set Up Profiles For My Firm?
Setting up profiles on popular social media platforms is something we recommend to virtually all firms. Law firms often ask us how they can best leverage the audience and reach of social media, or put more bluntly, if social media is “worth it”. While the answer varies greatly depending on firm goals, advertising budgets, and...
I Don’t Have Time For Social Media. Should I Still Set Up Profiles For My Firm? Read More
Google’s Page Experience Update: Core Web Vitals
In recent years, Google updates have started to occur on a nearly continuous basis. These updates often affect a small number of queries and it’s easy for them to go unnoticed by the average searcher. Even the larger updates are often unconfirmed by Google. On occasion, however, we see some that are announced in advance...
Google’s Page Experience Update: Core Web Vitals Read More
Clearing Your Cache and Why It’s Important
The cache is there to make the browsing experience seamless for a user. What is Cache? Every web browser (Google Chrome, Internet Explorer, Safari, Firefox, etc.) aims to pull up web pages as quickly and accurately as possible. If you have visited a website before, your browser likely has saved a version of this webpage...
Clearing Your Cache and Why It’s Important Read More
Where Is The Best Place On My Website For Reviews?
Most of us know that reviews are a key ingredient in business success. Reviews can increase the perceived trustworthiness of a company, shorten the time to make a purchase decision, and help convert website traffic into clients. Reviews are a form of “social proof,” a term coined by Robert Cialdini, author of Influence: The Psychology...
Where Is The Best Place On My Website For Reviews? Read More
Four Website Changes That Do More Harm Than Good
With 2021 underway, now is the perfect time to revamp your website. But not all changes are beneficial. Some seemingly innocent changes to your website can actually do more harm than good. Here are just a few to keep in mind when deciding to update your website: 1. Lack of Focus On Your Homepage Despite...
Four Website Changes That Do More Harm Than Good Read More
Which Social Media Sites Should My Law Firm Be On?
While your website can offer a lot of insight into the qualifications of your firm, your social media presence can serve as a gateway into the heart of your business, and a window that shows what the people who work there are like. In a world where social media has taken over and become a...
Which Social Media Sites Should My Law Firm Be On? Read More
How Often Should I Redesign My Website?
By redesigning your website, you are ensuring that clients will gain insight into what your firm can offer them and keep up with the ever-changing digital landscape. The internet is often the first place people go when looking for legal services. Appearances count, and you don’t want their first impression of your firm to be...
How Often Should I Redesign My Website? Read More
Should My Law Firm Use Hashtags in Our Social Media Posts?
Hashtags are a universal tool across many networks that can help to increase your viewership and engagement. With the explosive growth of social media over the past decade, it’s no surprise that law firms are now leveraging these platforms to reach potential clients. With the average American spending 2 hours and 3 minutes each day...
Should My Law Firm Use Hashtags in Our Social Media Posts? Read More
Omnizant Wins Three Awards for Legal Website Design
We are very excited to announce that three law firm websites developed by Omnizant have won 2020 WebAwards awarded by the Web Marketing Association. Surprenant & Beneski, PC, a MA estate planning and elder law firm, received the 2020 Best Legal Website Award. The 2020 Outstanding Website Award was awarded to Disability Advocates Group, a...
Omnizant Wins Three Awards for Legal Website Design Read More