Long-tail keywords can help you connect with potential clients who need exactly what you provide. However, it’s critical to find the right keywords and implement them correctly.

SEO is often misunderstood as being solely focused on generic web searches. However, the queries and personas you decide to target are up to you! As a B2B firm, you can use SEO to build online credibility rather than cast a wide net.

When you hear “meta description,” you might be tempted to immediately tune out. However, the meta description is not some complicated technical term or SEO gibberish—it’s a simple, powerful tool for communicating with Google and with your audience.

SEO, or Search Engine Optimization, is about more than just catering to the search engines. You need to design a website that’s optimized for all your visitors—and Google will reward your efforts, even though “accessibility” on its own is not a ranking factor. 

Attorneys often have sticker shock when they realize just how much good Search Engine Optimization (SEO) costs. The truth is that SEO, when done the ethical way in accordance with Google’s best practices, is time-intensive.

As searchers, people tend to be religiously committed to their search engine of choice. But how about on the business side? How big is the difference between Google and Bing when it comes to SEO, and do attorneys need to be worried about optimizing for both search engines?

You’re ready to invest in SEO, but another partner is hitting the brakes. Frustration is at an all-time high. Despite your conviction that now is the time to grow your law firm through SEO, you’re stymied by their reluctance and you can’t seem to break through.

Are you struggling to optimize your SEO strategy? Search intent is often overlooked by marketers. Understanding search intent can make a big difference in driving traffic and boosting conversions on your site.

Your choice of website developer can make all the difference when you need to scale quickly in just a few months.