Redirects are the secret navigators of the internet, guiding people smoothly to the correct destination amidst URL changes, overhauls, and shifts. They can save your digital reputation and pave the way for seamless connections with potential clients
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Category: SEO
Content Cannibalization and SEO for Lawyers: What You Need to Know
No, this will not be a history lesson in the Donner Party. Instead, we're delving into a modern dilemma that lawyers aiming to conquer the web need to understand: keyword cannibalization.
Content Cannibalization and SEO for Lawyers: What You Need to Know Read More
How Long Does SEO Take for Law Firms?
SEO requires patience—but that doesn’t mean you should be left wondering when you’ll get a return on your investment.
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Is There Such a Thing As Too Much Content?
It’s now easier than ever to crank out a ton of content to compete online—but is flooding the Internet with content the best way to succeed in an increasingly crowded arena?
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Internal Linking Made Easy: A Quickstart Guide for Legal Professionals
Internal linking is the backseat driver you always wanted. These links serve as a roadmap for search engines, and they can even boost a user’s trust in your website. For such a powerful outcome, internal links are relatively simple to implement.
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GA4 Is Here. Is Your Firm Ready?
As of July 1st, 2023, Google Universal Analytics is gone—and its powerful successor GA4 has taken its place. What does this mean for law firms?
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Optimizing for State and National Searches: What Law Firms Should Know
We often hear from law firms who tell us they want to be on the first page of the SERPs for state and even national searches. Wider net, more fish—right? Er, not quite.
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Account-Based Marketing: A Primer for Lawyers
With more data and more targeting options available through platforms like LinkedIn, account-based marketing (ABM) has never been more feasible for smaller businesses—including law firms.
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Little League, Big Returns: The Power of Local Engagement
The ROI for local engagement is much higher than most lawyers realize. When paired with local press coverage and strategic content creation, sponsoring a local event can even help with your SEO efforts.
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NAP and Local SEO: What You Should Know
NAP and local SEO are vital for lawyers who want to boost their online visibility and attract local clients. Consistency and accuracy are very important.
NAP and Local SEO: What You Should Know Read More