We hear from many firms with websites that have been penalized by Google. Sometimes the firm is aware of the cause (working with an agency that violated Google’s rules). Other times, they can’t figure out what triggered the punishment. 

t’s a running joke that if you want to hide a dead body, look no further than the second or third pages of Google results — after all, no one looks there.  Last week, Google made headlines when it announced that it will now offer continuous scrolling for desktop users for up to six pages of...

Bloggers often find themselves wondering if there’s a certain type of tone they should undertake when writing content. The right tone largely depends on the emotional response you want to evoke from your readers, and also how you want to convey yourself as an authoritative figure on the subject you’re writing about. As long as...

Deleting content can be scary—but it is also an important habit to maintain digital hygiene. Just like you brush your teeth regularly, you should remove old content regularly. As a law firm, it’s important that you serve up accurate, helpful information to site visitors. So, how do you decide what to delete, keep, or update?...

Bounce rates are mysterious—nefarious, even! What could be causing people to click away from your fantastic website? How can you keep visitors on your website for longer? Many people don’t know that high bounce rates often aren’t cause for concern.  Google Analytics is loaded with useful data points that can help you make sense of...

Most attorneys know they should have a LinkedIn profile—but there’s a major difference between having a profile and using it wisely! LinkedIn can be an extremely powerful tool for attorneys, and it’s easier than you may think to start having an impact. Frequent engagement is a prerequisite for success on LinkedIn. But what does engagement...