As of July 1st, 2023, Google Universal Analytics is gone—and its powerful successor GA4 has taken its place. What does this mean for law firms?

We often hear from law firms who tell us they want to be on the first page of the SERPs for state and even national searches. Wider net, more fish—right? Er, not quite.

With more data and more targeting options available through platforms like LinkedIn, account-based marketing (ABM) has never been more feasible for smaller businesses—including law firms.

The ROI for local engagement is much higher than most lawyers realize. When paired with local press coverage and strategic content creation, sponsoring a local event can even help with your SEO efforts.

NAP and local SEO are vital for lawyers who want to boost their online visibility and attract local clients. Consistency and accuracy are very important.

Long-tail keywords can help you connect with potential clients who need exactly what you provide. However, it’s critical to find the right keywords and implement them correctly.

SEO is often misunderstood as being solely focused on generic web searches. However, the queries and personas you decide to target are up to you! As a B2B firm, you can use SEO to build online credibility rather than cast a wide net.

When you hear “meta description,” you might be tempted to immediately tune out. However, the meta description is not some complicated technical term or SEO gibberish—it’s a simple, powerful tool for communicating with Google and with your audience.

SEO, or Search Engine Optimization, is about more than just catering to the search engines. You need to design a website that’s optimized for all your visitors—and Google will reward your efforts, even though “accessibility” on its own is not a ranking factor. 

Attorneys often have sticker shock when they realize just how much good Search Engine Optimization (SEO) costs. The truth is that SEO, when done the ethical way in accordance with Google’s best practices, is time-intensive.