River Braun is a licensed attorney and Legal Content Specialist at Omnizant, where they have spent the past decade writing for the agency’s law firm and medical practice clients. Their current work focuses on SEO, AI Overview optimization (AIO), and generative engine optimization (GEO), the strategies shaping how prospective clients find professional services in the era of AI-powered search. On the Omnizant blog, they cover the intersection of law and technology.

About the Author
Since 2006, Omnizant's team of digital marketing experts, designers, developers and writers has helped over 2,000 law firms develop powerful websites that drive business growth.