Legal Marketing

The Importance of a Mobile Website

What is a mobile-optimized site and why do I need it? Mobile Optimization is essential for every website. Many more people are starting to use mobile devices to browse the web, so we need to ensure that website designs are reformatted to fit mobile screens. Google and other search engines are now placing a high amount of importance on mobile sites, including their speed and functionality.
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Website Design

Disclaimers on Your Firm’s Website

In developing websites for attorneys, we’re often asked what kinds of disclaimers should be included on a legal website. The answer to this question largely depends on the jurisdiction(s) of the firm and the local Rules of Professional Conduct. We recommend that all firms carefully comb through this information and all ethics opinions when developing a website to ensure compliance.  Some states require a label on all site pages indicating that the site is a form of “Attorney Advertising.” Others are less restrictive, mandating that disclaimers may only be needed on certain pages where the information presented may confuse visitors.
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Legal Marketing

Pro-tip: Formatting Content on Your Firm’s Website

Over the past few years, as a number of open-source platforms like WordPress have become more popular, the use of content management systems (CMS) has become more prevalent in the legal industry. This software varies greatly in terms of capability; some are very basic allowing website owners to simply edit a few core pages while others give a webmaster full management capabilities with the option to add or delete pages and even do more advanced tasks like manage upcoming events or an e-newsletter distribution list.
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Website Design

The Key Elements of Animation

If you take a trip around the web, and visit the websites of companies, organizations and even government entities, you’ll find that many contain animation. Simply defined, animation is a simulation of movement created by a series of rotating photos or frames. For many years, web animation was largely synonymous with Flash (it was created using Adobe’s Flash Animation software). However, HTML5 animation is now the prevailing technology allowing animation to be experienced across all devices.
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Website Design

Under Construction Pages on Your Firm’s Site

In your time on the web, you’ve undoubtedly stumbled across an “under construction” page. All too often, these place holders include a generic message to visitors to “check back soon” along with a photo of a construction cone or a stick figure in a hard hat. While some of these graphics may be cute, these templates don’t help the visitor learn a thing about your practice.
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Legal Marketing

Did Your Site Get a D? The Dangers of Automated Website Graders

Every so often, we get a panicked call from one of the attorneys we work with. Our client has been contacted by an online marketing company who ran his site through their “industry leading website grader” and his site got a failing grade of a D. As you can imagine, our response is one of less concern and reassurance that the site is not in any way a failure. After all, we’ve been doing this for years and we know how to develop an effective website. So what’s the deal with these automated website graders?
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Legal Marketing

Google Rolls Out Another Big Update

Each year, Google makes hundreds of algorithm updates, many of which go undetected and have a relatively minor impact on a very small number of sites. In the past few weeks, however, Google rolled out Penguin 3.0 which was both a data refresh and an algorithm update; this update is expected to have impacted a much larger number of sites across the globe. Much like the earlier versions of Penguin, this update looks to further penalize sites with spammy backlinks.
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Website Design

Email Addresses on Your Firm’s Website

Most law practices build websites to be found by prospective clients and generate new leads. With these firms, the main objective is to encourage site visitors to make contact (and come in for a consultation) so naturally they take great efforts to bold the telephone number and prominently display a contact form. We are often asked whether attorneys should also include their email addresses on their respective websites, after all, isn’t that the ultimate sign of accessibility? Our stance has always been no, but in the wake of increased malware email campaigns, our response to that question is a resounding NO.
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