We often hear from attorneys who have a significant number of visitors to their websites but fail to get a steady number of contact inquiries through the site each month. If you’re one of these attorneys, you may painstakingly analyze your Analytics data, carefully re-read each page to ensure there are no offensive typos and even contemplate whether your attorney profile photo is scaring them away. One component that is often overlooked by law firms during this review is the contact forms throughout the website.
Are Your Contact Forms Keeping Visitors from Contacting You? Read More
Category: Website Design
Success Is in the Details
Over the past decade, there have been thousands of articles written on what makes an effective attorney website. These articles stress the importance of a professional design, well-written attorney profiles and high quality pages detailing your areas of practice; what they often fail to highlight, however, are the minor details which can make a world of difference to prospective clients.
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Celebrating Immigration & Bankruptcy Attorneys
At Omnizant, we work with hundreds of attorneys across the country, showcasing the good work that they do to better the profession and help individuals throughout their communities. We always relish in the opportunity to celebrate these attorneys, and with April here, we are turning our attention to Immigration and Bankruptcy Attorneys. You see this month is both Immigration Awareness and Financial Literacy Month - a time when professionals across a multitude of industries come together to educate the public.
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Guest Blogging 2.0
For years, guest blogging was promoted as a way to get inbound links to your site, increasing visibility with the blog’s readers and also with the search engines. If you have a website, you’ve probably been contacted by a professional (in all likelihood, an SEO consultant acting on behalf of the professional) offering to share his or her expertise on your blog; they promise a high-quality, original post for absolutely nothing. What’s the catch you ask? The return was simple – a single link, or multiple links, back to the writer’s website.
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How Do I Optimize Blog Posts for the Search Engines?
Most law firms want their sites to rank better with the search engines. In discussing SEO, we consistently preach the power of a dynamic content strategy, recommending that attorneys add fresh content on a regular basis. One way to do this is by setting up a blog and posting to it frequently. On many occasions, we’ve had clients ask us what they can do to optimize their blog posts for the search engines. In truth, if you’re writing your blog posts for the search engines, you’re doing it all wrong.
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Creating a Logo for Your Law Firm
A logo is an essential part of any company’s brand. Many times attorneys overlook the importance of this graphic, seeing it only as a fancy graphic on the firm’s business cards and letterhead when, in reality, a professional logo can be representative of a practice’s expertise, commitment to excellence or a reinforcement of their dedication to their clients. If your firm is working to develop a logo in the year ahead, consider the following pointers...
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Calling All Lovers of Great Website Design!
If you frequently visit our blog, it’s no secret that we’re fanatical about great attorney website design. That doesn’t just mean captivating graphics but also smart content, a user-friendly layout and integrated tools for maximum visitor engagement. Over the past few weeks, we have been hard at work developing and launching websites that feature all of these critical elements for success.
Calling All Lovers of Great Website Design! Read More
How Benefit-Focused Is Your Website?
A well-designed website has become the cornerstone of online success for any law practice. It's not just about having a website; it's about having a website that truly connects with your audience
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Converting Website Visitors into Leads
We often hear from attorneys who have hundreds of new visitors to their websites each month but only receive a handful of leads despite these strong traffic patterns. There may be many explanations for low conversion rates but a poorly executed call to action is almost always one of the culprits. Last week, we held a webinar for attorneys exploring the development and implementation of an effective call to action.
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Sending Callers to Your Website
If you’ve called an airline or your phone carrier recently, you’ve likely encountered an automated greeting explaining that you may be able to receive faster assistance and answers to your most common questions by visiting them on the web. In the world of law, things work a bit differently. Your clients can’t buy tickets online or report an outage in the area, and for most attorneys, the end goal is to get clients off of your website and calling your office, not the other way around. But what happens in the hours when you, or your well-trained receptionist, aren’t able to field the calls?
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