¿Habla español? Parlez-vous français? If your office is multilingual, it’s a good idea to include website content in all of the languages that you speak so that you can effectively reach and connect with all prospective clients, not just English-speakers. Ideally, your firm should have a separate website in each language or, at the least, several pages devoted to the different languages you (or your staff) speak.
Automated Translation on Your Attorney Website May Actually Do More Harm than Good Read More
Category: Website Design
Don’t Be a Victim of the Success of Your Website
You set up a great looking website. You blog daily, writing insightful posts oozing with keywords and helpful tips for clients. You send out e-newsletters every week, and you reach out to referral sources and have them link back to your new website. You put in the work for website success, and in just a few short months, you start getting big cases from your website; your site is optimized and will continue to bring in business, right? Not so fast.
Don’t Be a Victim of the Success of Your Website Read More
Creating a Landing Page for Your Law Firm’s Online Marketing Strategy
There are countless legal marketing scams out there. Companies regularly target law firms trying to sell them costly domain name renewals (when already set to renew with existing host), expensive yet ineffective directory listings, a mobile version of the firm’s website or engage them in a link scheme.
Creating a Landing Page for Your Law Firm’s Online Marketing Strategy Read More
Designating an In-house “Webmaster” for Your Firm’s Website
Having a robust online presence is no longer a luxury for law firms; it's a necessity. Your website serves as the front door to your practice, the first glimpse potential clients get into your expertise, services and values. But, managing this digital gateway effectively requires a dedicated individual – your webmaster.
Designating an In-house “Webmaster” for Your Firm’s Website Read More
“Resources” On Your Website
Many law firm websites include a "resources" page with a long list of links to legal, governmental, news, search engines and general websites (like weather.com). For the most part, these links are useless to visitors. How many clients come to you to figure out what the weather is like or how to find the link to the White House’s website? When developing a resources page for your clients and colleagues, it’s important that you put some thought into what visitors are looking for when they arrive to your site.
“Resources” On Your Website Read More
How to Choose the Right E-Newsletter Provider for Your Firm
With the holidays just around the corner, your inbox is probably overflowing with promotional messages from retailers and service providers. And amidst this influx, you’ve probably noticed an increase in holiday greetings sent out from neighboring law firms and colleagues by way of e-newsletter. With the number of people using email continuously increasing and the cost of postage sky-high, it seems that electronic newsletters are a no-brainer, but finding a good provider for your firm can be difficult.
How to Choose the Right E-Newsletter Provider for Your Firm Read More
Understanding Google Analytics Part II – Bounce Rates
Last week, we examined the various ways through which a website visitor arrives at your site with our look at Referral Sources. Today, we’re going to focus on a factor which helps to measure traffic quality--the bounce rate. Simply defined, the bounce rate measures the number of single page visits that your site receives. If a visitor lands on your home page and then exits your site without visiting another page, they are seen as “bouncing” out.
Understanding Google Analytics Part II – Bounce Rates Read More
5 Awesome Amicus Creative Features That Your Firm Is Probably Not Taking Advantage Of
Our platform offers a myriad of tools and features to make your site dynamic and interactive. We know it can be hard to keep track of all of these options so we’ve compiled a list of the top five features that your firm probably isn’t using but should be.
5 Awesome Amicus Creative Features That Your Firm Is Probably Not Taking Advantage Of Read More
Elevating Your Law Firm Blog: Attracting and Engaging Readers
Let’s be honest, blogging is hard work. It takes time, effort and creativity. And after all of this hard work, you want something to show for it--new business, increased visibility and maybe even some guest blog requests. Or at the very least, you want readers and lots of them. So how does your law firm get more blog readers and subscribers?
Elevating Your Law Firm Blog: Attracting and Engaging Readers Read More
Drafting Practice Area Copy for Your Website
Creating a website that adequately demonstrates your law firm’s expertise and experience can be difficult. Everything from the design to the copy must be carefully created to ensure that every web visitor knows what your firm is about in just a matter of seconds. During the development process, we often see firms spend weeks preparing their attorney profiles and text for their verdicts and settlements page but neglect the information pertaining to their areas of practice.
Drafting Practice Area Copy for Your Website Read More