Local breakfast meetings or cocktail hours at your local bar association are invaluable business development tools that facilitate face to face interaction among like minded professionals. There is no replacement for good ol’ fashion networking, but with social networks like Google+ and LinkedIn, you can continue to stay connected, and meet new professionals in your field even when your busy schedule doesn’t permit many events out of the office.
Virtual Networking Groups: Effectively Connecting & Engaging Online Read More
Category: Technology
Penguin 2.0: What it means for your law practice’s website
Every year, Google makes hundreds of algorithm updates, changing the method by which they evaluate and rank sites for any given search phrase. Most updates do not have an immediate effect on the large majority of sites but the last one, Penguin 2.0, announced two weeks ago, is expected to impact millions. Should you be worried about your law firm’s website?
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Exact Match Domains: How important is one for your SEO strategy?
The law firms we work with often get notices from domain vendors offering to sell them highly coveted domain names for a small fortune. These attorneys generally call us to ask if the desirable domain name which is supposed to be top-notch for SEO is worth the investment. For many years, having a domain name that was an exact match to the search query essentially guaranteed top placement in the search engine result pages (SERPs).
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On-site vs. Off-site Optimization
SEO, meta tags, SEM, cloaking, bots, latent semantic indexing, white hat, black hat, algorithms, PPC, keyword cannibalization…search engine optimization can be overwhelming and downright confusing to law firms trying to build a powerful online presence and increase site visibility. While you don’t need to master all of the optimization lingo to develop and maintain an effective website, it is important that you understand the basics of SEO to ensure you don’t fall victim to the many SEO scams pitched to law firms each and every day.
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You Say Attorney, I Say Lawyer. Google Says Both.
When discussing content optimization with our clients, we’re often asked whether or not people tend to search by “lawyer” or “attorney”. Truth be told, internet users include both in their search queries. In an attempt to show up in all search results, we often find attorneys trying to include the different terms in a short page of content or even worse, in one sentence. This is largely unnecessary and can actually turn off site visitors.
You Say Attorney, I Say Lawyer. Google Says Both. Read More
Designating an In-house “Webmaster” for Your Firm’s Website
Having a robust online presence is no longer a luxury for law firms; it's a necessity. Your website serves as the front door to your practice, the first glimpse potential clients get into your expertise, services and values. But, managing this digital gateway effectively requires a dedicated individual – your webmaster.
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How to Choose the Right E-Newsletter Provider for Your Firm
With the holidays just around the corner, your inbox is probably overflowing with promotional messages from retailers and service providers. And amidst this influx, you’ve probably noticed an increase in holiday greetings sent out from neighboring law firms and colleagues by way of e-newsletter. With the number of people using email continuously increasing and the cost of postage sky-high, it seems that electronic newsletters are a no-brainer, but finding a good provider for your firm can be difficult.
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Understanding Google Analytics Part IV – Content Statistics
A visually stunning website, although eye-catching, will not necessarily get your firm new business. Content is single-handedly the most important component of website success but, unlike an attractive design, it can be difficult to evaluate. How do site visitors perceive the information on your site and how is that perception affecting their decision to contact (and retain) you? Google Analytics can help you answer these questions with its statistics on website content.
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Understanding Google Analytics Part III – Unique Visitors
The purpose of a website is to serve as a resource for its visitors. If you maintain a site for your law firm, it is essential that you track visitor activity for new and returning users to evaluate your site’s effectiveness. Google Analytics is a great resource because it compiles detailed visitor information in a manner that is easy to understand. These details include an overview of the number of visits, absolute unique visitors, and pageviews. With so much information at your fingertips, it can be difficult to digest the statistics and understand their significance.
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Understanding Google Analytics Part II – Bounce Rates
Last week, we examined the various ways through which a website visitor arrives at your site with our look at Referral Sources. Today, we’re going to focus on a factor which helps to measure traffic quality--the bounce rate. Simply defined, the bounce rate measures the number of single page visits that your site receives. If a visitor lands on your home page and then exits your site without visiting another page, they are seen as “bouncing” out.
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