As searchers, people tend to be religiously committed to their search engine of choice. But how about on the business side? How big is the difference between Google and Bing when it comes to SEO, and do attorneys need to be worried about optimizing for both search engines?
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Category: SEO
Getting SEO Buy-In from Partners
You’re ready to invest in SEO, but another partner is hitting the brakes. Frustration is at an all-time high. Despite your conviction that now is the time to grow your law firm through SEO, you’re stymied by their reluctance and you can’t seem to break through.
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Understanding Search Intent and How It Impacts Your SEO Strategy
Are you struggling to optimize your SEO strategy? Search intent is often overlooked by marketers. Understanding search intent can make a big difference in driving traffic and boosting conversions on your site.
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Built to Scale: How a Website Can Help or Hinder Growth
Your choice of website developer can make all the difference when you need to scale quickly in just a few months.
Built to Scale: How a Website Can Help or Hinder Growth Read More
What Does Google Actually Want from Your Website in 2023?
You can’t rank highly on Google in 2023 by outsmarting algorithms. Instead, you need a savvy content strategy and sustainable SEO plan to earn and maintain your position at the top of the search engine results pages.
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Ask the SEO Expert: Keyword Research
As an agency, Omnizant is often asked about our approach to Search Engine Optimization (SEO). In the most basic sense, a great SEO strategy consists of three rounds of activity: In this article, Omnizant’s Director of SEO, Eric Warncke, tackles some of the most common questions we receive about the second step — keyword research! ...
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The Dreaded Google Penalty: Here’s What You Need to Know
We hear from many firms with websites that have been penalized by Google. Sometimes the firm is aware of the cause (working with an agency that violated Google’s rules). Other times, they can’t figure out what triggered the punishment.
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SEO News: Google Introduces Continuous Scrolling for Desktop
t’s a running joke that if you want to hide a dead body, look no further than the second or third pages of Google results — after all, no one looks there. Last week, Google made headlines when it announced that it will now offer continuous scrolling for desktop users for up to six pages of...
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Does Funny Sell? The Pros and Cons of Incorporating Humor into Your Content
Bloggers often find themselves wondering if there’s a certain type of tone they should undertake when writing content. The right tone largely depends on the emotional response you want to evoke from your readers, and also how you want to convey yourself as an authoritative figure on the subject you’re writing about. As long as...
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Review Generation: It May Be More Important Than You Think
Trust is how you earn clients—and good reviews prove that you can be trusted. Yet many lawyers shy away from asking for reviews. The good news? It’s possible to ethically solicit reviews. The better news? It doesn’t take a great deal of time or money — just commitment. If you’ve been lax about your review...
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