Most attorneys know they should have a LinkedIn profile—but there’s a major difference between having a profile and using it wisely! LinkedIn can be an extremely powerful tool for attorneys, and it’s easier than you may think to start having an impact. Frequent engagement is a prerequisite for success on LinkedIn. But what does engagement...

You need a good SEO strategy to succeed in digital marketing. But how much do you really need to spend on SEO? Should you invest in hiring an in-house specialist or would an agency produce better results? This decision can stymie even the most well-established firms. After all, it’s no simple feat to balance the...

ROI can be difficult to assess with content marketing. For determined business owners, this can feel like a major barrier to investing money in content. It’s true, you should never spend money on ineffective, vague marketing tactics—but content marketing is well worth the investment if you understand the role it plays in generating business. If...

Google makes hundreds of changes to its algorithms each year. Most of them receive very little attention beyond the niche practitioners of the SEO world. However, last month Google announced a new Helpful Content Update—what are the implications for you? This article explains the Helpful Content Update and offers four key content creation principles to...