As law firms look to harness the potential of social media, a fundamental question arises: Should they tread the organic path, or explore the possibilities offered by paid advertising?

Firms often make a major marketing mistake when the holidays roll around. While we would never (ever) tell you to put down the pumpkin spice latte, we do need you to get serious about avoiding some seasonal marketing practices that could harm your brand.

Your business will die without revenue. So why do so many law firms slash their marketing budgets at the exact moment they desperately need more cash? 

Yes, the platform known for viral cat videos can actually be a game-changer for legal professionals! Put on your thinking caps and get ready to explore an unconventional side of the legal marketing world: Reddit.

More than 50% of users on mobile and desktop do not click on organic or paid search results. Zero-click searches are on the rise, and lawyers who don’t keep up with the trend will fall behind. 

Three habits stand out in our research among successful law firms: consistency, measuring results and regular reviews. We’re delving into these insights to help seed your long-term marketing success by developing short-term habits that are proven to yield results. 

Don’t be a Grinch—use this winning holiday marketing strategy to help your law firm grow three sizes this season.

Redirects are the secret navigators of the internet, guiding people smoothly to the correct destination amidst URL changes, overhauls, and shifts. They can save your digital reputation and pave the way for seamless connections with potential clients

Investments should come with a return—and posting on social media is no different. But with so many platforms, how should attorneys decide where to put their time and money?

Put on your cape and top hat, because we’re going to teach you a nifty magic trick: how to pull a rabbit (great content) out of thin air (limited capacity).