Legal Marketing

Rebranding? Here’s the Ultimate Guide on How to Rebrand Successfully

Many firms believe that branding starts with choosing a company name and ends with creating a logo. However, a brand involves way more than that. Your brand identity sets the tone of how your firm operates, whether you are a large practice of over 50 attorneys or a small-town solo practitioner. It...
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iPhone screen displaying different social media apps
Legal Marketing

I Don’t Have Time For Social Media. Should I Still Set Up Profiles For My Firm?

Setting up profiles on popular social media platforms is something we recommend to virtually all firms. Law firms often ask us how they can best leverage the audience and reach of social media, or put more bluntly, if social media is “worth it". While the answer varies greatly depending on firm goals, advertising...
I Don’t Have Time For Social Media. Should I Still Set Up Profiles For My Firm? Read More
Legal Marketing

Where Is The Best Place On My Website For Reviews?

Most of us know that reviews are a key ingredient in business success. Reviews can increase the perceived trustworthiness of a company, shorten the time to make a purchase decision, and help convert website traffic into clients. Reviews are a form of “social proof,” a term coined by Robert Cialdini, author of Influence: The Psychology...
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