chess piece with crown
Legal Marketing

Why Content Is King

In January 1996, American software developer and entrepreneur Bill Gates published an essay entitled “Content is King.” Who knew that over 25 years later, content marketers would still be throwing this phrase around when developing effective digital marketing strategies for brands worldwide. But, is it time we shift gears? Should content still...
Why Content Is King Read More
Legal Marketing

Video Marketing Part 3: Promoting and Distributing Video Content 

Last week we discussed how to create video content. For our final week, we're diving into four things to consider when promoting and distributing video content.  4 Things To Consider When Promoting and Distributing Your Videos  After selecting a respectable videographer and creating engrossing content, the next thing that law firms...
Video Marketing Part 3: Promoting and Distributing Video Content  Read More
Announcements

New Web Accessibility Guidance from the DOJ

Today the Department of Justice issued guidance on web accessibility and the Americans with Disabilities Act. Stressing the importance of internet accessibility, the guidance states:   “A website with inaccessible features can limit the ability of people with disabilities to access a public accommodation’s goods, services, and privileges available through that website—for...
New Web Accessibility Guidance from the DOJ Read More
money bag with down red arrow and coins
Legal Marketing

The True Cost of Cheap SEO Plans

With thousands of videos and articles exploring search engine optimization (SEO) best practices available for free on the web, the number of SEO "experts" has skyrocketed over the past few years. Many of these providers promise results for surprisingly low rates. Unfortunately, when it comes to SEO, "cheap" isn't always good." SEO focuses on...
The True Cost of Cheap SEO Plans Read More