As the COVID-19 crisis sweeps the nation and the rest of the world, attorneys will be a valuable resource in the weeks ahead.
The coronavirus pandemic will have a dramatic impact on individuals, families and businesses. The potential for bankruptcies, family conflict, personal injuries, employment-related disputes, and other controversies means that lawyers must stand ready to serve their clients and the community at large.
Delivering Value to Clients (and Prospects) During the COVID-19 Crisis Read More
Category: Legal Marketing
A Few of Our Favorite Things
We often hear from legal professionals who are “too busy chopping wood to sharpen the axe.” That is they spend so much time working in their practices (juggling demanding client matters) that they don’t work on their practices. Marketing professionals can also fall victim to this pattern if they’re not careful. At Omnizant, our team is dedicated to continually strengthening their knowledge of digital marketing best practices and leveraging industry-leading tools that will help increase our clients' visibility and generate more business.
A Few of Our Favorite Things Read More
Improving Your Firm’s Online Visibility with Google Search Console
Google Search Console is a free service that allows website owners to learn more about their site’s visibility in Google results, see certain aspects of the site from Google’s perspective, and communicate directly with the search engine.
Improving Your Firm’s Online Visibility with Google Search Console Read More
Guest Blogging 2.0
For years, the purpose of guest blogging was solely to get links to your site. It has since transformed, turning into a great way to not only build your website’s credibility, but your brand’s credibility as well.
Guest Blogging 2.0 Read More
Why is Securing your Website Important?
In recent years, web browsers like Google Chrome, FireFox, and Internet Explorer have been cracking down on cyber security, including identifying websites that are not secure. Web browsers have begun warning users when the website they are visiting is not secure. Google Chrome has also started redirecting users to a warning page before they enter a website that is not secure.
Why is Securing your Website Important? Read More
Online Marketing Success: A Primer for Practicing Attorneys
In the 12 years Zola Media has been developing digital marketing strategies for the legal community, I’ve encountered countless perspectives from thousands of clients on the value of online marketing. First, those who have integrated the web into their practice are laser-focused on building an online presence to attract clients and achieve financial success.
Online Marketing Success: A Primer for Practicing Attorneys Read More
Learning About 404s on “404 Day”
Have you ever clicked a link from somewhere and brought to a page that doesn’t exist? It can be really frustrating especially if you are interested in the information that should hypothetically be on that page. So what exactly is going on? Why does this happen? How can you as a website owner prevent it from happening to people visiting your website? Our technical SEO experts at Zola Media are here to break down the dreaded 404 Error.
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Why You Should Use Professionals Who Know Legal to Develop and Host Your Website
Did you know that more than 38% of legal consumers use the internet to find an attorney? Or that most consumers vet attorneys by looking at their website, online reviews and other information available on the web? Your firm’s website and online presence have a direct impact on how your firm is perceived by prospective clients. A powerful web presence, which includes an effective website with unique, helpful content and relevant legal information will give you an advantage over firms that don’t take the time to market their firm online.
Why You Should Use Professionals Who Know Legal to Develop and Host Your Website Read More
Do You Know the Answers to These 6 Marketing Questions? You Should.
When you were in law school, you might not have thought about the need to market when you became an attorney. However, once you started practicing, the reality set in that in order to be a lawyer, you need clients, and gaining new clients requires marketing your practice. Time available to market may be in short supply, but you can make the most of it if you have the knowledge base to at least be able to answer these very important marketing questions...
Do You Know the Answers to These 6 Marketing Questions? You Should. Read More
5 Things You Can’t Afford to Omit From Your Online Marketing Efforts
The legal world is a competitive place. If you’re not proactively taking steps to enhance your firm’s online marketing, then the chances are you will be left behind. While you don’t have to exhaust every possible avenue for promoting your firm online, there are certain things that are non-negotiable. Some are easy to do yourself, while others should be left to the pros. According to our visibility team, here are the five things you can’t afford to omit from your online marketing efforts...
5 Things You Can’t Afford to Omit From Your Online Marketing Efforts Read More