Google makes hundreds of changes to its algorithms each year. Most of them receive very little attention beyond the niche practitioners of the SEO world. However, last month Google announced a new Helpful Content Update—what are the implications for you? This article explains the Helpful Content Update and offers four key content creation principles to...

Since we perform a lot of website audits, we put together this list of the five most common SEO mistakes that we see among law firms’ websites. The good news is that every one of these mistakes is fixable. Whether you are working with an agency for SEO, doing it on your own, or if...

Law firms that provide services in multiple languages should offer multilingual website content. But is it really possible to achieve a high-quality result with an automated translation service like Google Translate? What is the best strategy for crafting a multilingual website? 

Content marketing is an ongoing struggle for many firms. In some cases, they lack the time or resources to create the content. In other cases, it’s simply a matter of “writer’s/creator’s block” when it’s time to identify new topics. There’s actually an easy and effective solution—ready? Repurposing your content can help address both the lack...