Extra! Extra! Read all about it! Extraordinary news is published on the front page of the newspaper for maximum exposure, a strategy that helps communicate important news quickly—and helps publishers sell their papers faster. Similarly, law firm websites can utilize the “above the fold” technique to deliver a better user experience and increase engagement. What...

There is a fierce debate—and a ton of misinformation—about whether or not you should date new content on your website. We’re going to clear up the rumors and lay out the facts. Spoiler alert: you can’t fool search engines with backdating! The inspiration for this article came from a recent conversation we had with a...

Want your content to reach more people? Employee engagement may be key to your success.  Content marketing strategy is 50% content and 50% delivery. This means that excellent content can fall flat if the distribution is mismanaged. Far too often, we see law firms create good content but fail to distribute it. These firms struggle...

What is Content Gap Analysis? Content Gap Analysis is the process you can use to determine the existing gaps in your website content strategy. If there are gaps in your content when your potential client visits your website, you may lose them before they have decided to contact your firm. Content Gap Analysis is the...

Tackling web copywriting on your own can feel daunting. As an attorney, you likely recognize your strengths – and most attorneys do not identify as marketers or copywriters.  As daunting as it may feel, and as much as you may want to outsource copywriting to a professional, you’re likely to find yourself tackling copywriting for...

If you have an attorney website, you may have been contacted by someone who wants to write an article for you. Free content sounds pretty sweet, right? Unfortunately, it’s not always a good deal for you and your firm. On the one hand, content is very important to the success of your attorney website. But...

When building a new website, many law firms share the same goals — rank well for popular search terms and generate leads.  Most of the attorneys we work with understand that achieving top spots in the search engine results is no easy feat; search engine optimization (SEO) in the legal industry has grown fiercely competitive,...

Writers often find themselves stumped on what they can do to make their blogs unique and riveting to their target audience. This is a lesson that has no expiration; whether you are in the process of writing your first blog, or already consåider yourself a seasoned vet in content writing, all writers stand at the...